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Chinese outbound travel spend increasing dramatically Chinese Outbound Tourists’ Expenditure (in billion USD) 300 TOTAL SPENDING INCREASING, PER HEAD DROPPING China again consolidated its leadership as the top 250 spender with 258 billion USD in expenditure (a +3% year-on-year growth). 200 Significant changes in spending behaviour are 150 continuously taking place, particularly among more experienced Chinese travellers. 100 50 0
Now looking for alternatives to Greater China and South Korea… Top 15 Destinations By Number Of Arrivals 2017 Ranking Ranking Arrivals of Chinese YoY Change in DESTINATIONS SHIFT Destinations 2017 2016 Visitors (in million) % 1 Hong Kong 1 44.4 3.9 2 Macau 2 22.2 8.5 Chinese outbound visitors are looking for alternatives to Greater China and South Korea; Southeast Asian destinations, such as 3 Thailand 3 9.8 12.0 Cambodia, Indonesia, Vietnam, Philippines, all recorded more 4 Japan 5 7.4 15.4 than 40% YoY growth rates in 2017, providing such alternatives in 5 South Korea 4 4.2 -48.3 proximity, low price, offering streamlined visa requirements (or 6 Vietnam 10 4.0 48.6 visa-free entry) and increased aviation connectivity. 7 Singapore 9 3.2 12.7 8 USA 8 2.9 -2.8 Nine out of the top ten destinations are still all located in Asia, the 9 Taiwan 6 2.8 -20.7 only exception being the United States. At the beginning of the 10 Malaysia 11 2.3 7.4 decade, these ten destinations were responsible for more than 80% of all border-crossings from Mainland China. By 2017 their 11 Italy 7 2.1 21.3 share has fallen to just over 60%. 12 Indonesia 13 2.1 41.6 13 France 12 2.0 19.0 14 Germany 14 1.6 13.5 15 Russia 15 1.5 16.4 Source: COTRI
WELCOME TO SOMETHING ELSE.
Sweden is not known only for a specific and unique thing, but all in all, Sweden is a very different country. Both geographically and the values underpinning them.
Sweden is something else.
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Curious Travellers
See something that everyone has seen. See something else.
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