Childhood Obesity London Borough of Hammersmith & Fulham Royal - PowerPoint PPT Presentation

Childhood Obesity London Borough of Hammersmith & Fulham Royal Borough of Kensington & Chelsea Westminster City Council November 2015

Purpose of the Childhood Obesity JSNA It: • Gathers evidence about childhood obesity, its causes, extent and consequences enabling a shared understanding of the size of the local problem • Identifies what we are doing now to support our residents • Stimulates debate about what more we could or should do to support our residents to move more and eat healthier • Provides a baseline for future measurement of the effectiveness of what we do Page 2

Rates of childhood obesity Prevalence of excess weight by school year (NCMP 2013/2014) Reception Year (4-5 year olds) Hammersmith Kensington & Fulham & Chelsea Westminster London England % children overweight 11.4 13.4 12.5 12.3 13 % of children obese 8.9 9.6 10.7 10.8 9.5 Total 20.3 23.0 23.2 23.1 22.5 Year 6 (10-11 year olds) Hammersmith Kensington & Fulham & Chelsea Westminster London England % children overweight 15.2 14.8 14.4 15.2 14.4 % of children obese 22.4 21.3 25.6 22.4 19.1 Total 37.6 36.1 40.0 37.6 33.5 Page 3

Rates of childhood obesity Nearly Over 1 in 4 1 in 3 children are overweight or obese in Reception children are overweight or obese in Year 6 (NCMP 2013/2014) (NCMP 2013/2014) Page 4

Costs of childhood obesity Overweight adolescents have a 70% chance of becoming overweight or obese adults • In 2015, the treatment costs of obesity in London are estimated to be between £37 million - £195 million • An obese child in London is likely to cost around £31 per year in direct costs which could rise to £611 per year if they continue to be obese in adulthood. This projection is likely to be an underestimate Page 5

Tackling obesity is complex Page 6

Predictors of childhood obesity Association between income deprivation affecting children and year 6 obesity levels by ward Page 7

National and local action is required Swinburn et al. Lancet 2011; 378:804-14 Page 8

The Tackling Childhood Obesity Programme – One system, three strands Healthy Weight Services Environment Pilot Supports Informs 1. Provision of 2.Whole council partnership to ensure 3. Engaged communities tell comprehensive services that environment and facilities support us ‘what works’ for them accessed by children and newly learnt behaviours and identified their families via recognised needs Pathways Communications ASC FCS Planning Leisure Housing Education Transport Local agencies work Health Care Parks together to deliver solutions Retail Voluntary Sector Legal Employers Private Providers NHS and other providers Research, Evidence and Evaluation The overall objective of the programme is: T o halt and reverse the rising trend in childhood obesity across the shared Page 9 services area 9

COMMUNITY APPROACH - GO GOLBORNE www.rbkc.gov.uk/gogolborne AIM • Whole system pilot to test community-level intervention model. • Focused on small, highly deprived area. Targeted at children, young people, families and • community settings. KEY FEATURES KEY ACTIVITIES • Political support. • Themed social marketing • Multi-level and multi-stakeholder participation. campaign. • Large scale social marketing campaigns. Training and development. • • Sound evidence base. Consistent messages. • Robust evaluation. • • Environmental improvements. • Community development. SIX Active Sugar Active Snack Screen 5-a-day WWW.RBKC.GOV.UK/GOGOLBORNE travel swaps play check time THEMES

How can you help? 1. Any comments or feedback welcome 2. What can you do to tackle childhood obesity in your day to day work with children and young people? Page 11

Jessica Nyman JSNA Manager jnyman@westminster.gov.uk Page 12