Chief Executive, mia Jane Longhurst The benefits of mia membership - PDF document

Chief Executive, mia Jane Longhurst

The benefits of mia membership & the marketing advantage of AIM

The mia an industry specific trade association • Independent voice • Lobbying • Setting standards • Educating • Delivering Research • Sharing best practice • Owned and governed by the industry • Operating for the industry

Benefits of membership Knowledge Networking AIM Marketing opportunities

Benefits of membership Knowledge Networking AIM Marketing opportunities

Research

Benefits of membership Knowledge Networking AIM Marketing opportunities

General Manager Lunches Executive Lunches Training & Networking Events mia List

Benefits of membership Knowledge Networking AIM Marketing opportunities

AIM, a badge of quality • Trusted by buyers as a mark of quality & professionalism • The ‘kite-mark' for accredited venues and service providers in the meetings, conference and events industry • Created by the mia to raise industry standards • Endorsed and supported by national tourist boards, regional destination marketing organisations, city conference offices and professional associations

For corporate, association and government buyers buying direct……….. AIM is a robust standard that clearly distinguishes quality meetings, conference and events venues.

For a meetings and events venue • AIM proves to buyers that you are serious about the quality of your product and the service you give • AIM gives an undisputable marketing advantage over competitors who are not accredited • AIM is a health check for your business and a business tool for increasing your bottom line.

To achieve AIM accreditation at entry level • Commit to the Meetings CODE consistency, openness, decency, ethics • Grade your facilities over 50 criteria of importance to your customers • Prove legal compliance comply with all relevant ACTS Produce a portfolio of evidence ready for verification visits.

AIMING Higher a business improvement tool - Achieving Service Excellence 10 sets of 5 criteria 1.Business planning 2.Resources 3.Researching & monitoring customer needs 4.Creating the customer environment 5.Booking information & procedures 6.Pricing & payment procedures 7.Service delivery 8.Customer service staff 9.Service recovery 10.Continuous improvement

Andrew Mosley, General Manager The Grand Hotel Brighton

AIM is a benefit if you use it…………. Show rounds Local press Direct mail RFP’s, tender and bid documents Press releases Twitter Facebook All online search facilities Email sign offs Display a certificate Display a door plaque Include information in all conference packs

Informing buyers www.aimaccredited.co.uk AIM newsletter Meeting Makers AIM newsletter in MyVenues Inclusion of AIM on Venuefinder.com Inclusion of AIM on Venue Directory Inclusion of AIM information on destination marketing websites Inclusion of AIM on hundreds of venue websites ‘search for accredited venue’ page 1 item 1 of Google ……………………….. + more .

Benefits of membership Knowledge Networking AIM Marketing opportunities

Reaching the right audience Government & Public Sector

Professional organisers and corporate sector UK Venue Show 2012 Confex 2012 Conference & Hospitality Show Office*2012 The Meetings Show UK 2013 Confex 2013

• Access to a dedicated members website • Use of the AIM brand • Venue Professional every 3 months • AIM listing on aimaccredited.co.uk • 4 copies of Pathfinder research per • Press releases on aimaccredited.co.uk annum • Press releases in Meeting Makers • Monthly electronic newsletter/update • AIM Facebook • Training/networking events monthly • AIM Villages at National Events • Training & Development Academy • Website marketing opportunities • General Manager and Principle lunches • Listing in AIM Directory every year • Recruitment advertising FOC • Access to email lists • Membership listing

Full AIM Direct Membership PRICES £491- £1195 £250 AIM Y Y Reduced price AIM Higher Y Listing on www.aimaccredited.co.uk Y Y Listing in directory Y Y Online marketing opportunities – Meeting Y Makers Online marketing opportunities – S pecial Y Offers Live marketing opportunities Y Y FOC Training and networking events Y every month Newsletter Y Reduced prices at all other mia events Y Venue Professional Magazine Y Pathfinder research FOC value £500 per Y annum FOC recruitment advertising Y

Visit Essex Offer Full Membership Take full membership before the end of September and achieve a 15% discount on 1 st year of membership. AIM Direct Become accredited at entry level and get a free door plaque, value £52.50

Your partnership with the mia and your achievement of AIM gives you: • I nfluence • N etworking • D istinction • E ducation • M arketing advantage • A dvice from experts • N ews and updates from the industry • D irect marketing opportunities