Chapter Leader Exchange Chapter Advocacy Breakout Septem ber 18, 2019
HI MSS State Governm ent Affairs Team Valerie Rogers, Jeff Coughlin, MPP MPH Senior Director, State Director, State and Federal Affairs Government Affairs Alana Lerer, MPH Evan Dunne Associate Manager, Coordinator, State and State Government Federal Affairs Affairs
Chapter Advocacy Roundtable Leaders Kevin Angelique Conway Robateau Pam Varhol Midwestern Southern CAR Chair Region Region John Ritter Bonny Eastern Roberts Region Western Region
• Value-Based Advocacy: Key Components • Group Activity: Best Practice Sharing • Health 2.0 Policy T own Hall – Mission City B5 • Health 2.0 Lunch – The Hive/Grand Ballroom • Build Impact and Effect Change • Group activity: Practice your Pitch Role Play and Group Reports
Value-Based Advocacy: Key Com ponents Valerie Rogers, Director, State Government Affairs Alana Lerer, Associate Manager, State Government Affairs
W hat is Advocacy? Never doubt that a small group of thoughtful committed citizens can change the world; Indeed it’s the only thing that ever has. Margaret Mead
HI MSS Chapter Advocacy Roundtable The CAR supports better health through information and technology by informing, empowering and mobilizing HIMSS Chapters to take advocacy action at the state and local level. Strategic Aims: – Connect national, state and local health IT efforts through active engagement of state & local officials – Support a learning health IT policy community through monthly calls and networking and educational opportunities including webinars and conferences – Leverage opportunities to further health IT policy objectives by identifying one or more chapter advocates from each chapter
HI MSS Public Policy Principles on the Value of Health I nform ation and Technology Care Access to High Economic Healthier Transformation Quality Care Opportunity Communities
Guiding Questions… Whom do I advocate to? How will I advocate? What is in my advocacy toolbox? What types of resources do I need? How will I make decisions on what I advocate for? How do I evaluate effectiveness?
The I m portance of Value- based Advocacy? • Addresses policy directions and state advocacy work that reflects HIMSS’s organizational values and principles and… Provides a process of consensus on broader concepts (shared values and principles) that builds to agreement on specific advocacy issues within the value-based health ecosystem Provides steps along the way that can be approved by larger audiences (chapter board, broader membership) to ensure organizational support for advocacy work Supports strong coalitions and engages a wider audience (non- health sector) that share values and principles.
HI MSS W ill Create and Shape, w ith Regulators, Market Leaders, and I nnovators, a Value-Based Health Ecosystem
Defining your Advocacy Outreach: W hom do you advocate to? Legislative Administrative Public
Steps to Success Policy Impact at State Trusted and/or Collaborator Federal Respected Levels Source Strong Voice
Setting the stage for success • Use personal or family stories • Work in coalition…Exercise network mapping or create a list of partners • Non-partisan agenda with clear and simple messages • Know how federal legislation, budgets and program can impact your state
Resources FY20 Chapter Advocacy Toolkit now on CLRA! This is your one-stop shop for chapter advocacy and will guide you through HIMSS’s resources. http://clra.himsschapter.org/CAR
Group Activity! Related to advocacy, what are 1-2… - Challenges you’re experiencing… - Best Practices… - Questions you have for others…? T opics to consider: (optional!) • Advocacy Days • Chapter or member support • Where/how to start? • Relationship building
Policy Tow n Hall & Lunch
Take Part in the Virtual March! We Need Your Voice to Build 21st Century Public Health Data Infrastructure Ask Your Members of Congress to Modernize the Nation’s Public Health Data Systems Scan the QR code on the right. Takes 1 minute!
Build I m pact and Effect Change Key Opportunities: Advocacy Days and Health IT Roadmaps
Health I T Roadm aps: HI MSS Chapter Advocates Have a Role… State HIT Coordinator State HIMSS Legislators Governor’s (Health Chapter Office Committee Advocates Leads) State Health Officer/State Medicaid Officer
Health I T Policy Levers for Advancing Health I nform ation & Technology Healthcare/Population Health Coordinating Bodies State Policy Levers Impact Governor’s Office/Taskforce State Health IT Roadmap Opioid Crisis/Substance Abuse State Medicaid IT Plan Behavioral Health State HIT Coordinator State Plan Amendments (Medicaid) Broadband Local Health Department Social Determinants State HIE Plans State Health Department Access to Care State Innovation Plan State Medicaid Department Chronic Disease Management State Health Improvement Plan State Legislative Taskforce Medicaid & Medicare State Emergency Preparedness Plan Mayor’s Office/Taskforce Emergency response and Disaster Preparedness State Health Information Public Health/Prevention Exchange HIMSS Chapters!!!
7 Factors I nfluencing States’ Health I T Planning Efforts 1. Health reform and achieving the Triple/Quadruple Aim 2. Increased emphasis on consumer engagement in their health 3. Need for integration of health related social needs 4. Need for common, coordinated, tools and services 5. Focus on broad interoperability and information sharing 6. The need to reduce gaps and overlaps in statewide health information tools and services. 7. Desire for plans that reflect real world situation and are implementable
Explore Model Practices: Existing State Health I T Roadm aps & Reports
Exam ple State Health I T Roadm ap 2017 Colorado State HIT Roadmap 16 recommendations across six domains: 1. Stakeholder Engagement 4. Privacy & Security 2. Governance 5. Innovation 3. Resources/Financial 6. Technology
Advocacy Days
Advocacy Day Opportunities • Build relationships with legislators and their staff • Educate the community on how your Chapter is a resource throughout the year • Increase chapter & member interest and investment in advocacy • …and of course, help pass legislation!
Advocacy Day Tips • Start the day with presentations and training related to the bills of interest – can be in or nearby Capitol • Break off into groups to attend meetings in Capitol – Each groups should include a mix of beginner and experienced advocates – Each group should be from the same or nearby districts, so they can each meet with their legislators! This matters! • Instruct each group to complete a summary report after each meeting so the group or you can follow up on the meeting
Rem em ber… • Advocacy Days are a part of the Advocacy Year ! It’s in your best interest to maintain that momentum from Advocacy Day to the rest of the year. • Both introverts and extroverts can advocate! Introverts…take advantage of your focus, listening skills, and interest in small group meetings. We all play a part! • There is more you can do besides the Advocacy Day – Invite officials to chapter events – Host a panel of officials – Meet with your State Health IT Coordinator to review the state strategic plan – Post on social media and tag relevant partners and offiicals Review HIMSS’s Advocacy Day Toolkit on http://clra.himsschapter.org/CAR
Practice your Pitch!
Pitching Role Play Work with your table to pitch legislator, governors’ office, or your State Health IT Coordinator. 30 min to prepare with your table, followed by pitching to staff in front Consider: Include: Who is my audience? Opening: Introductions on yourselves and HIMSS Why should they care? Asks and rationale with How can HIMSS support this supporting data and stories stakeholder? Closing and action steps What pushbacks might they have?
Recap and Looking Ahead Jeff Coughlin, Senior Director, Federal and State Government Affairs, HIMSS Pam Varhol, Chapter Advocacy Roundtable Chair
Take Part in the Virtual March! We Need Your Voice to Build 21st Century Public Health Data Infrastructure Ask Your Members of Congress to Modernize the Nation’s Public Health Data Systems Scan the QR code on the right. Takes 1 minute!
W eek of Action! T ake part in the Virtual March (Scan QR code on your right or go to https://bit.ly/2kluFfy) Join HIMSS’ Smart Communities Webinar and other in person or virtual events Promote a Proclamation received from your Governor Share why health IT is important to YOU on social media Learn more at www.healthitweek.org.
Take Action and Be Recognized! Chapter Level of Advocacy Award – Awarded at end of Fiscal Year Presidential Ambassador Advocate **T ake advantage of Advocacy Challenges** Chapter Advocate of the Year Award – Awarded at HIMSS Global Conference
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