Channel 4 welcomes CIM Travel Group July 2016 Patrick Morrell - - PowerPoint PPT Presentation

Channel 4 welcomes CIM Travel Group July 2016 Patrick Morrell - Trading Manager Name: Guerillascope The Chartered Institute @CIMinfo_Travel Password: guerrilla.352 of Marketing Travel Group

Agenda C4’s ethos – Born Risky § Performance & Programming § All 4 § Essential Marketing Partner §

What we’re about

Audience Reach 16-34 ABC1 adults s Avg. monthly reach Avg. weekly reach Avg. monthly reach Avg. weekly reach 93.6 91.9 91.3 90.2 90.1 87.5 80.1 77.0 75.9 75.1 73.8 66.6 C4 SALES ITV SALES SKY SALES C4 SALES ITV SALES SKY SALES 47 Source: BARB. 01-01-15 - 31-05-15. REACH CONDITION = 3 MINUTE CONSECUTIVE REACH.

Channel 4 Sales o fg ers e ffj ciency at scale… 45 ABC1 C4 SALES 40 % ABC1 AD SKY SALES ITV SALES C2DE 35 10 15 20 25 OLDER % 16-34 YOUNGER 48 Source: BARB. 01-01-15 - 31-05-15. SIZE BASED ON AVERAGE VOLUME (000s).

100 TVRs with Channel 4 reaches a bigger ABC1 Adult audience than ITV or Sky… C4 Sales ITV Sales Sky Sales 50 46.7 42.9 ABC1 ADULT REACH (%) 40 41.8 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 DAY NUMBER 49 Source: BARB / K2. 100 TVR CAMPAIGN. 4 WEEKS. 040515-310515.

Channel 4 Sales is e ffj cient in reaching light viewers 120 95 90 C4 SALES ITV SALES SKY SALES 50 Source: BARB / DDS. MAY 2015. INDEX 100 = ALL ADULTS. SKY SALES INCLUDES FIVE.

Full Year Sales House Analysis C4 Sales had the strongest performance in 2015 3 2 1 Adults 0 C4 Sales ITV Sales Sky/C5 Sales -1 ABC1Ads -2 1634 Ads -3 -4 -5 -6 Source: BARB / DDS; Jan to date 2015 plus forecast

Programmes driving Channel 4’s strong performance in 2015 SAS Who Dares The Island Gogglebox Wins First Dates Secret Life of 4 Humans TFI Friday Walking the Nile Year Olds

All4 25 Season Premieres & Exclusive Content Plaeorms & Devices 9000 Hours Of Content 500 +30% Growth VoD Million views Views

Personalisation – Coca Cola

“ My Burberry personalisation boosts sales by 55%”

Shorts on Channel 4

Eye-tracking Results 78% 80% 70% 60% % of gme eyes on content 50% 47% 40% 30% 7 20% Content 10% 73% 20% 0% Ads Broadcast Youtube VoD

Rimmel & Educating Binky

Innovation

Music UK\Years & Years Live \Teasers • Years & years?

Contextual

Premier Break

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Thank you!