changing liner shipping for good and for the better
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Changing liner shipping for good and for the better Blue Event, CBS 2011 Sren Stig Nielsen, Head of Sustainability Maersk Line CBS - Blue Event Sren Stig Nielsen, Head of Sustainability a View/Header and Footer Future


  1. Changing liner shipping for good – and for the better Blue Event, CBS 2011 Søren Stig Nielsen, Head of Sustainability – Maersk Line CBS - Blue Event Søren Stig Nielsen, Head of Sustainability a ‘View/Header and Footer…’

  2. Future Perspectives and Trends for ML Future Workshop a ‘View/Header and Footer…’

  3. Trends Regulated Carbon and Environment Regulated Carbon and Environment Rise of Rights and Local Governance Rise of Rights and Local Governance • Environmental regulation, valuation • More rights - from risk avoidance to • Wider environmental foot-print obligations promoting good practice and responsibility • Local governance has more influence and is • Price on carbon – also for shipping more responsive • Sulfur (health) & Biodiversity pressure • It’s happing as we speak (Egypt, Tunisia etc) Demographic Shifts and Consumption Demographic Shifts and Consumption Hyper-Transparency Hyper-Transparency Patterns Patterns • No place to hide! • More global complexity • Cant control information (Twitter, Facebook) • Rise of the East, dematerialisation in the West • Wikileaks • Business model adaptation • Cradle to cradle mindsets a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 3

  4. Addressing a serious problem – with a transformational approach a ‘View/Header and Footer…’ Slide no. 4

  5. Our framework a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 5

  6. Our vision We will be known as the undisputed industry leader based on our efforts to drive superior sustainability performance in global supply chains , to the benefit of customers, employees and society at large a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 6

  7. First choice for customers We want to be an innovative partner supporting our customers in making their transportation chains, products and services greener and more sustainable We want to focus our sustainability efforts towards delivering value to our customers directly or indirectly, now and in the future We want to embrace our customers as strategic partners and build strong alliances with key customers with similar priorities a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 7

  8. Raise the bar We will continuously improve our performance across all relevant parameters to mitigate the negative impacts of our business and maximize the positives We will push for improved standards and practices throughout the industry by advocating for stronger and more transparent performance, thereby, fostering a level, regulatory playing field We will make it more difficult – and costly – for our competitors to continue with unsustainable practices in the market place by adding pressure on ourselves and others a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 8

  9. Raising the bar - increasing our carbon footprint transparency 1 October, 2010 we received independent verification of our CO2  emission data – vessel by vessel – as the first shipping line Independently verified performance data is a crucial prerequisite for  credible industry benchmarking Through the Clean Cargo Working Group we’re pushing for industry -  wide emission verification “Being a good environmental steward is critical to Starbucks Coffee Company. Our global logistics providers can aid us in lowering the carbon footprint of our supply chain by improving their CO2 emission data. ” - John Bauer, Director of global transportation, Starbucks Coffee Company a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 9

  10. Industry transparency – The Carbon War Room  ShippingEfficiency.org is an initiative launched by the Carbon War Room to increase transparency around international shipping's energy efficiency.  Threat or Opportunity? a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 10

  11. Mobilize the organisation We pledge to mobilise our employees and engage our organisation to sustain and improve our performance, mitigate risks, and seize opportunities for sustainable practices. Ultimately, we want to embed sustainability into Maersk Line’s mindset, culture and actions and engage all relevant areas of the organisation a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 11

  12. Key environmental targets 25% reduction in relative CO2  emissions from owned and chartered vessels from 2007-2020 through efficiency improvements Drive own and industry SOx  emissions to zero through voluntary action, innovation and regulatory work Drive negative impacts on the  marine environment to zero – and use vessels for ocean science and transparency a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 12

  13. Key environmental initiatives Our vessels will be retrofitted with new  technologies to increase energy efficiency and improve environmental performance Test of biofuel and engage in  partnerships to encourage innovation Rating of ports to ensure safe disposal  ashore of the waste from vessels Voluntary fuel switches to cleaner fuels  in selected ports Newbuildings that redefine energy  efficiency and environmental footprint a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 13

  14. Making carbon savings visible on the customer score cards … a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 14

  15. The future – hyper transparency a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 15

  16. Example: Development of a Low Carbon Corridor for NIKE a ‘View/Header and Footer…’ Slide no. 16 For internal use only Maersk Line Sustainability

  17. Thank you a ‘View/Header and Footer…’ Maersk Line Sustainability Slide no. 17

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