Trends Driving Innovation and Change in Higher Education Scott Jeffe, Vice President, Research, RNL+Converge Susan Aldridge, President, Drexel University Online (Ret.) NAICU Annual Meeting & Advocacy Day February 3, 2020 1
Your Presenters Scott Jeffe Vice President, Graduate and Online Research Ruffalo Noel Levitz Susan Aldridge Higher Education Leader, Strategist, and Futurist 2
Today’s Presentation Trends Driving Innovation and Change is a two-part discussion: 1. Trends Most Likely Affect What We Do: 2019 trends and developments will affect institutional focus – particularly on non-traditional audiences. 2. How Institutions Can Respond: Bold leadership will be required of institutions that will triumph in these competitive times. 3
1. 2019 Developments “Ripped From The Headlines” 4
5 Trends Driving the Innovation Imperative Online Enrollment is Greatest Growth Source Business: MBA softening, but others growing Addressable Market of Undergrad Adult is Defined Employers’ Demands – Skills Needed – Are Changing Institutional Leaders are Concerned About Ability to Compete 5
The Challenge Summed Up in One Chart Source: Varying Degrees, 2019. New America Foundation. A survey of 2029 Americans 6
”Enrollment Dropped 1.3% This Fall. Not Every State Tells the Same Story” National Student Clearinghouse -1.3% reports in “Term Enrollment Estimates - Fall 2019”: • Overall YoY Enrollment declined by 1.3% • Private For-Profits worst hit: -2.1% • Two-Year Publics: -1.4% • Four-Year Publics: -1.2% - Chronicle of Higher • Private Non-Profits: -.6% Education, 12/19/2019 https://www.chronicle.com/article/Enrollment-Dropped-13-This/247719 7
”Enrollment Dropped 1.3% This Fall. Not Every State Tells the Same Story” 8
”More Students Study Online, But Rate of (partial online) Growth Slowed in 2018” IPEDS reports 3.5% growth of +5% students taking SOME online (6.7% in 2017) and 5% ALL online courses 4.2% in 2017): • 3.3m students enrolled in all online courses – 157k more online students . • Online students comprise 16.3% of all enrollment (15.4% in 2017) - Inside Higher • 14% of all Undergrad 4-year and Education, 12/11/2019 31% of all Graduate Students https://www.insidehighered.com/digital-learning/article/2019/12/11/more- students-study-online-rate-growth-slowed-2018 9
”More Students Study Online, But Rate of Growth Slowed in 2018” Undergraduate: 4-Year Graduate 1,519,949, 932,845, 14% 31% 1,244,151, 13% 1,828,548, 7,112,910, 60% 72% 274,520, 9% All Online Some Online No Online All Online Some Online No Online 10
”More Students Study Online, But Rate of Growth Slowed in 2018” 11 11
“More Ominous Signs for M.B.A. Admissions” A new report from GMAC reports that -6.9% Fall 2019 business school apps are down 3.1%. Other news includes: • MBA apps declined by 6.9% YoY, compared with 3.7% growth in 2018, and 9.5% in 2017. • 53% report declines in apps, 40% report growth. • Other business master’s report - Inside Higher 5.4% growth in apps (but only Education, 11/11/2019 represent 1/3 of all apps). https://www.insidehighered.com/admissions/article/2019/11/11/repo rt-features-more-ominous-signs-mba-admissions 12
“More Ominous Signs for M.B.A. Admissions” 13
”More Ominous Signs for M.B.A. Admissions” 14 14
“Why Stopped Out Students Reenroll” A new report from National Student 10% Clearinghouse finds that only about 10 percent of the 36m adults with some college, no degree are most likely to finish: • More than 6m adults have joined the 29m reported 5 years ago. • Those with 2+ years (3.5m) are significantly more likely to reenroll – and finish. - Inside Higher • These students are younger and Education, 10/31/2019 closer to their last enrollment. https://www.insidehighered.com/admissions/article/2019/11/11/repo rt-features-more-ominous-signs-mba-admissions 15
”More Students Study Online, But Rate of Growth Slowed in 2018” 16
”More Students Study Online, But Rate of Growth Slowed in 2018” 17
“By 2022, no less than 54% of the workforce will require significant reskilling” The World Economic Forum indicates 54% that 54% of workforce will require reskilling/upskilling. Other Findings: • By 2022, 27% of all positions will be NEW jobs that didn’t exist before 2018 (in 2018 is was 16%) • H.E. institutions are the preferred provider of 50-63% of businesses. - The Future of Jobs , • 84% plan to deal with new skill World Economic requirements by hiring new people Forum, 4/2018 with the skills (72% will retrain) https://www.weforum.org/reports/the-future-of-jobs-report-2018 18
“By 2022, no less than 54% of the workforce will require significant reskilling” 19
“By 2022, no less than 54% of the workforce will require significant reskilling” 20
“By 2022, no less than 54% of the workforce will require significant reskilling” 21
“University Leaders Raise Concerns About Adapting to Market Forces…” New ACE survey finds that only 36% of 36% institutional leaders are “very confident” that they can effectively address the needs of non-traditional populations. Other Findings: 86% believe that competitive intensity • will increase 77% see existing institutions seeking • to grow market share is greatest threat - The Transformation- 25% see educational technology as a • Ready Higher serious expense issue Education Institution , ACE, 10/21/2019 35% have strategic plans past 5 years. • https://www.weforum.org/reports/the-future-of-jobs-report-2018 22
2. Leading Our Institutions Into the Future 23
Creating a 1 “Growth Mindset” 24
25 GROWTH MINDSET AND CULTURE Carol Dweck We can grow our brain’s capacity to learn and to solve problems . 25
26 * Growth: Differentiation and Scalability *Shared Accountability for Growth *Reportable Metrics for Every Team *Improving Internal Processes *Define Authority for Restricting Growth 26
ONLINE AND ADULT STUDENTS ARE KEY MARKETS FOR GROWTH 1. STUDENTS PREFER ENGAGING COURSES 2. TECHNOLOGY-ENHANCED COURSES SUPPORT FACILITIES MANAGEMENT 3. COST OF ONLINE DELIVERY IS LESS 4. REVENUE STREAMS ARE DIVERSIFIED 5. INCREASED OPPORTUNITY FOR CORPORATE HUMAN CAPITAL UPSKILLING 27
DATA- 2 INFORMED DECISION- MAKING 28
DATA-INFORMED DECISIONS COSTS OF COURSE DELIVERY • MARKET RESEARCH • STUDENT ACQUISITION COSTS • ONLINE AND ADULT STUDENTS ARE • DIFFERENT! ADULTS SELECT INSTITUTIONS BASED UPON • PROGRAMS, REPUTATION AND COSTS 29
MARKETING AND RECRUITMENT • MUST BE LED BY EXPERTS IN SEM, SEO FOR ADULT STUDENTS ADULT SERVING DIVISIONS SERVE • AS A GREENHOUSE FOR THE UNIVERSITY 30
3 COMPETITION 31
WHO’S DOMIN INATING TING THE E MARK RKET? ET? vs. WHO’S THREA REATE TENIN NING IN IN TH THE E MARK RKET? ET? IVYS TESTING THE MARKET University of Pennsylvania Harvard University Yale University The threat is above us: Superior Brand, Discounted Price 32 32
COMPETITION FOR STUDENTS Strategic Online Programs • aligned to University’s expertise and competitive advantage Efficient Admission, • Enrollment, Transfer Credit and Financial Aid Processes Rolling Term Starts • 33
By 2022, 54% of all employees will require significant re-skilling and upskilling ACCORDING TO THE World Economic Forum 35% need additional training up to 6 months 9% need additional training 6 to 12 months 10% need more than a year g ADDRESSING THE SKILLS GAP: 34
Competition for Corporate Partnerships – Corporate Partners Limit Access: HR – Venture Capital and Corporate Partners: Guild Education; InStride (ASU) – Corporations want credentials tied to urgent human capital needs – Modified schedules, courses vs degrees, certificates; Online vs f2f 35
Using 4 Technology for Competitive Advantage 36
education APPS King Tut VR 37
DREXEL UNIVERSITY ONLINE
Educating the Next Generation Virtually Inspired Workforce Showcasing Innovations in Online Learning Preparing Students to Meet Employers’ Needs and Powered by virtuallyinspired.org Expectations by Susan C. Aldridge, Ph.D., Kathleen Harvatt and Marci Powell The Online Classroom of the Future Exploration of the Virtual Learning Experience of the Future by Susan C. Aldridge, Ph.D., and Marci M. Powell
Q&A 40
Thank you! Scott Jeffe Susan Aldridge scott.jeffe@ruffalonl.com susanaldridge1124@gmail.com (p) 917.923.2155 www.Drsusanaldridge.org All material in this presentation, including text and images, is the property of RNL. Permission is required to reproduce information.
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