CEP Communications Strategy: Framework 2014 to 2016 Duncan Mcleod Outreach specialist
Framework • Introduction / Objec ective tive • Communications and environment in the GMS • CEP communications context • CEP EP c commun unicati ication ons s direc ectio tions ns 2014-201 016 • CE CEP stak akeho ehold lders ers • Pr Propose sed d commun unicati ication on initia tiativ tives es • Putting the pieces together – CEP communications matrix • Monitoring CEP communications • Enabling conditions
Objective Pro romote ote the uptake of pro- poor environmental management and climate- friendly measures in the GMS By… 1. Building the profile of CEP 2. Supporting knowledge sharing
Building the profile of CEP Ensure CEP stakeholders: • Clearly understand the program • Are well informed on activities, implementation progress, and outcomes • Are aware of knowledge hub services
Supporting knowledge exchange • Building the knowledge hub …to raise stakeholder awareness about environmental situation and solutions …through CEP knowledge products and monitoring … and access to government and ADB (non-CEP) resources and information
Our Audience EXTERNAL INTERNAL • • GMS WGE governments • NSUs • ADB • EOC • NGOs, • Co-financing universities etc partners • Media • ADB • ‘champions’ Private sector • The public
Initiatives • NSUs as CEP communication nodes (from 2014) • CEP branding & related capacity building (2013-14) • Develop marketing products (2013 to early 2014) • EOC website – Environmental Knowledge Hub (on-going) • Environment GMS E-news (initiate early 2014) • Social media (mid-2014) • Knowledge products (+/- 4 yearly) • Events (EMM 2015 ++) – mechanisms • Media engagement (on-going)
Key points • Implementation relies on all internal stakeholders (CEP ambassadors) – technical + communications staff • Effective knowledge generation/sharing requires NSUs to be ‘communication’ nodes. • Strong M&E essential
Thank you For further information duncan@gms-eoc.org www.gms-eoc.org
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