CENSUS 2020 Michigan’s Resources and Lessons Learned Raising $4.7M Pooled Fund to Support the Michigan Nonprofit Association Nonprofit Counts Campaign Presented by Debbie McKeon, Executive Vice President & Chief Operating Officer, CMF
$4.7M POOLED FUND REPRESENTS OVER 30 INDIVIDUAL FUNDERS • This was a pooled fund with a customized funder approach. • Lessons learned are relevant whether funding individually or in pooled or aligned funds. • It took us a year - Hopefully with shared learning and resources, work is accelerated in other regions. • With pooled funds, secure a nonprofit partner to design / implement the campaign so potential funder conversations can include discussion of the plan and identify the grantee.
LEAD WITH EDUCATION • Describe the census process and new challenges for 2020. • Explain that though this is a government responsibility, the nonprofit sector has long been a partner. • Use the Census Bureau report on the need for trusted partners to negate the concern of providing funding in a political environment. • Connect census data to funder grantmaking priorities. • Discuss impact of an undercount on funders/NPOs.
EXPLAIN PHILANTHROPY’S ADVOCACY WORK Census-related advocacy work has included these issues: – Ensuring sufficient funding for Census 2020 preparation and implementation through state and federal efforts & NPO campaign. – Appointing a Census Bureau director with requisite expertise. – Including only questions that have been field tested for Census 2020 questionnaire. – Dismantling disinformation campaigns.
USE DATA TO DEMONSTRATE MAGNITUDE OF FUNDING INVOLVED Basis for Resources Communities Receive Under current funding figures, Michigan would lose an average of $1,800 of federal funds per year for each person not counted - for 10 years.
CONNECT FUNDER PRIORITIES & FUNDING Those with the most to lose from Census data is used to determine distribution of federal funds that support vital programs an undercount are the hardest to and services, including: count, including communities of Supplemental color, immigrants, young children, Nutrition Head Start Assistance seniors, the homeless and others Program traditionally served by nonprofits. Special Medicaid Education Increased Demand on Free / Reduced WIC Philanthropy and Nonprofits Lunch Programs
REFERENCE REPRESENTATION E V E N T H O U G H R E S E A R C H S H O W S I T I S N O T P R I M A R Y M O T I VAT O R Ensuring Accurate Representation in Government & Policy Census data is used to reapportion government representation, from the federal to the local level.
CREATE CAMPAIGN FRAMEWORKS TO LEVERAGE NATIONAL & PLACE-BASED FUNDER SUPPORT
WHAT CAN FUNDERS DO? CMF is hosting a Michigan Census Funders Learning Community for funders to continue to learn and share their census work. Discussions include: • What funders are doing • Progress on campaign implementation • Michigan's work in the context of national efforts • Stories from the field • Strategies to amplify the outcomes
FUNDER - CAMPAIGN RESOURCES Actions and Tips for Funders Resource List https://tinyurl.com/CensusResources https://tinyurl.com/CensusActionForFunders Additional resources are available online: https://www.michiganfoundations.org/census-2020
EVERY ONE COUNTS, SO... ENSURE Good luck with your Census 2020 efforts – Your support helps ensure a EVERYONE IS thorough, fair and accurate census. COUNTED.
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