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Catvertising The Appeal of Cats in Advertising Edith Podhovnik, PhD - PowerPoint PPT Presentation

Nov 07, 2022 •181 likes •337 views

Catvertising The Appeal of Cats in Advertising Edith Podhovnik, PhD University of Applied Sciences Graz, Austria Outline The Meow Factor Project Catvertising The Meow Factor Project Cats are everywhere Internet phenomenon Social

  1. Catvertising The Appeal of Cats in Advertising Edith Podhovnik, PhD University of Applied Sciences Graz, Austria

  2. Outline The Meow Factor Project Catvertising

  3. The Meow Factor Project “Cats are everywhere” Internet phenomenon Social Media Media Business

  4. The Meow Factor Project Meowlogisms in English Media Social Media Literature and Arts Popular Culture Ethology Cat Business Catvertising

  5. Catvertising RQ

  6. Catvertising Literature Research Observation Focus Group Interviews

  7. Catvertising – Research Gap Existing Research – Cats Effective & Genuine Perfect for Advertising Positive Companions Assumptionsin Media Raise Brand Awareness Dominate the internet Consumers Want Cat Videos

  8. Catvertising Cat + Advertising = Catvertising

  9. Observation

  10. Focus Group Interviews Business Background Cat Owners (by chance) In German

  11. Focus Group Interviews – Examples 1 Animals and children – cannot go wrong Kindchenschema Cute, fluffy Elegant Childhood pet Internet phenomenon Emotions

  12. Focus Group Interview – Examples 2 Cat characteristics – willful, independent Home amd warmth Cats rule Kitten Used in popular culture (eg. TV series) Cat photos get more likes TV and billboards

  13. To come Focus Groups cat afficionados cat neutral people Cats and Networking Social Media Media Cross-cultural approach

  14. The Meow Factor The Meow Factor – Research Blog www.meowfactor.wordpress.com @freemurrli www.facebook.com/catsinthemedia www.twitter.com/freemurrli www.instagram.com/freemurrli_cat

  15. Thank Mew.

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