Catching Up Step 2: Activities and Supplies Pre-Course work - PDF document

9/29/16 Goal of Daycare 2.0 Master Mind • To help you plan and implement the best possible Daycare 2.0 Program at your facility Launching Your Program Progress Not Perfec@on 2 www.safeoffleashdogplay.com Catching Up Step 2: Activities and Supplies • Pre-Course work – provides The Dog Gurus § Determine 4 ac@vi@es you can do at your facility with informa@on to help us understand your § Create a schedule for a typical day facility § Determine the supplies or equipment you need § Sent to info@TheDogGurus.com if you haven’t § Plan to beta test your ideas already done so • Step 1: Clarify Client Base and Space § Finish this week § Fill out final details in implementa@on plan (this will be sent to The Dog Gurus at the end of the course for our input 3 www.TheDogGurus.com 4 www.TheDogGurus.com Step 4: Marketing & Client Step 3: Staffing and Budgeting Communication • Created a staffing schedule for your § Finalize the name of your Daycare 2.0 program employees § Know the benefits of your program • Created a budget to determine payroll costs § Determine your enrollment period • Determined budget for equipment and § Prepare the marke@ng materials you will use supplies you will purchase § Develop your marke@ng plan • Determined price for your program • Determined membership program feasibility 5 www.TheDogGurus.com 6 www.TheDogGurus.com 1

9/29/16 Launching Your Program Finalize Your Plans • Planning • Complete Implementa@on Plan Document • Beta Tes@ng • Make Decisions • Implementa@on • Prepare to Manage Change Internally § Assess Your Confidence Level § Obtain Employee Buy-in § Focus on Your “Why” 7 www.TheDogGurus.com 8 www.TheDogGurus.com 5 Steps of Managing Change Hold a Team Meeting • Share Your “Why” – Reason for making the • Involve Employees change • Delegate Tasks • Describe Your Program • Address Feelings § How staff benefit • Follow Through, but Stay Flexible § How dogs benefit § Service Value • Stay Posi@ve § New Rates • Open Discussion • Review Tasks for Beta Phase Prepara@on • Close with Support to Beta Test 9 www.TheDogGurus.com 10 www.TheDogGurus.com Beta Testing Maximize Your Beta Test • Select Clients & Dogs • Photos & Video • Train Staff • Dog Stories § Schedule & Flow • Client Tes@monials § Ac@vi@es • Staff Feedback • Minimum of 3 Test Days • Obtain Feedback § Staff § Clients § Observe Dogs 11 www.TheDogGurus.com 12 www.TheDogGurus.com 2

9/29/16 Finalize Your Program Time to Launch! • Fine-tune from Test Days Feedback • Make all Changes Now • Confirm Employees are Confident • Implementa@on Planning • Document Procedures & Schedule § No Other Changes in Business § Not Peak Season • Revisit • Create Time in Your Days for Client § Your Pricing - Can You Increase? Conversa@ons § Ahendance Policy – Ensures Staff Wages Paid? § Stagger Roll-out: VIP Invites first § Membership Component – Focused on Benefits versus Discounts? § Client Base Announcement 13 www.TheDogGurus.com 14 www.TheDogGurus.com Talking to Clients Prepare for Client Discussions • Give yourself at least 2 weeks to have • How will you handle… conversa@ons with clients § Angry responses § Confusion on why any change is being made § Can’t afford to come any more Expect some clients to § Social Media nega@ve posts or comments be unhappy! • Prepare Your Team § Confidence Level § Scripts § Role Play 15 www.safeoffleashdogplay.com 16 www.TheDogGurus.com Things to Remember Action Steps • On your implementa@on plan, complete Step • Remember your reason for making this 5 ac@ons change § Client Communica@on Plan if not complete § Healthier for the dogs § Review Full Plan and Make Adjustments § Safer for the dogs § Complete a Dram Implementa@on Timeline § More fun for the dogs (and staff) • Submit Final Implementa@on Plan by due date § More profitable on website to info@thedoggurus.com • You can make adjustments § Assess amer 3 months § Adjust amer 6 months 17 www.TheDogGurus.com 18 www.TheDogGurus.com 3