CATALONIA AUDIOVISUAL LANDSCAPE Where is Catalonia? Barcelona - PowerPoint PPT Presentation

CATALONIA AUDIOVISUAL LANDSCAPE

Where is Catalonia? Barcelona  7,508,106 hab.  32,000 km²

Economic magnitudes of the audiovisual sector in Catalonia Number of companies 1,628 Jobs 11,503 Turnover (millions € ) 1,768 Source: IDESCAT. 2013

Media penetration in Catalonia In 2015 Catalans dedicated almost 86.9 4 hours a day to watching TV 74.6 (3 hours 54 minutes) 61.5 39.3 27.8 15.3 6.6 TV Radio Internet Newspapers Sunday Magazines Regional supplements publications Source: 1st sweep EGM. 2016 4

Breakdown of DTT in channels in Catalonia 91 DTT channels By service zone 9 32 50 Catalan Spanish channels Local channels channels By ownership 67 24 Commercial channels Public channels Source: BIAC 4. May 2016

Breakdown of Catalan DTT channels 9 Catalan channels 6 public channels Language used: Catalan 3 commercial channels Language used: Catalan

Breakdown of Spanish DTT channels 32 Spanish channels 7 public channels CRTVE Language used: Spanish (except for regional sections) 25 commercial channels Grupo Radio Real Madrid 13 NET Atresmedia Mediaset VEO Secuoy Blanca Televisión Televisión Televisión Televisión España Televisión a New channel Language used: Spanish

Breakdown of local DTT channels 50 local channels 11 public channels (…) Language used: Catalan 39 commercial channels (…) Language used: Catalan

Penetration of television in Catalonia % of DTT viewer 54.2 29.6 25.6 17.0 Spanish TV Catalan TV Speciality TV Pay Speciality TV Source: 1st sweep EGM. May 2016

Television audiences per channel in Catalonia 2015 12.5 11.6 11.3 7.3 7.0 6.6 3.8 Source: Kantar Media

Breakdown of radio broadcasters in Catalonia 779 radio frequencies By service zone 325 155 299 Spanish FM Local FM frequencies Catalan FM frequencies frequencies By ownership 199 580 Commercial Public Source: BIAC 4. May 2016

Public radio in Catalonia 280 public stations 3 Catalan stations Language used: Catalan 5 Spanish stations Language used: Spanish (except Ràdio 4) 272 local stations (…) Language used: Catalan

Commercial radio in Catalonia 41 commercial stations 7 Catalan station (…) 15 Spanish station (…) 19 local station (…) Source: Consell de l’Audiovisual de Catalunya. April 2016 BIAC. Núm. 3. Gener de 2016 15

Penetration of radio Penetration (%, day prior to interview) Speciality radio 34.1 36.7 30.5 3.3 Music radio News radio General radio Speciality radio % of total population surveyed (6,285,000) Source: 1st sweep EGM. 2016

Radio audiences in Catalonia 746,000 586,000 400,000 178,000 115,000 103,000 Source: 1st sweep EGM. 2016

Language of radio Breakdown by consumption language out of total listeners Radio in C atalan 71.3% Radio in Spanish 44.0% Source: 3rd sweep EGM. 2015

How do we get our news?

News consumption in the media Favourite TV channels for watching the news. 2015 TV3 41.7 La 1 11.6 Telecinco 10.3 Antena 3 9.1 laSexta 8.0 No usual channel 4.2 Other channels 4.0 Almost 42% of those choosing television for their news prefer the news programmes on 8tv 3.8 TV3. This is followed, at thirty points' Canal 3/24 3.6 distance, by the Spanish public television Cuatro 3.4 channel, Telecinco, Antena 3 TV and laSexta. Don't know 0.2 Source: 3rd sweep EGM. 2015 20

News consumption in the media Favourite radio broadcaster for listening to the news. 2015 Catalunya Ràdio 28.6 RAC1 26.0 SER 13.5 Other broadcasters 7.2 Onda Cero 5.4 No usual broadcaster 4.8 COPE 4.6 Catalunya Informació 4.4 On the radio, Catalunya Ràdio is the RNE 2.7 highest ranking broadcaster chosen RAC105 2.6 by those who usually get their news Don't know 0.1 via this medium, closely followed by RAC1. 21

Internet

Internet user profiles in Catalonia Internet penetration in Catalonia has increased slightly compared with the previous sweep, going from 73.2% to 73.9% of the population. 93.6 14 to 19 20 to 24 93.4 25 to 34 91.1 35 to 44 87.5 45 to 54 78.7 55 to 64 65.4 65 plus 40.0 Source: 3rd sweep EGM. 2015

Consumption of online audiovisual content Use of the internet to consume audiovisual content 55.0 More than half the people who connect to the internet consume audiovisual content, principally TV and videos. 42.4 29.9 28.6 22.7 21.1 15.6 11.5 7.3 6.6 6.1 5.4 1.0 1.3 Total audiovisual Internet TV (last Watching videos Listening to live Internet radio Watching TV Listening content 30 days) music online programmes and to/downloading series/films podcasts % of the total population surveyed (6,285,000) % of internet use (4,644,000) Source: 3rd sweep EGM. 2015

Consumption of online audiovisual content Use of devices to consume audiovisual content Devices PC/laptop 85% Smartphone 41% Tablet 32% Smart TV 27% TV + hard drive 23% Source: 3rd sweep EGM. 2015

Consumption of online audiovisual content Use of the internet to consume audiovisual content YouTube (not counting YouTubers) 47 Series produced abroad 35 Film 33 Television a la carte 31 Videoclips 28 YouTubers and influencers 26 Sports 24 Series produced in Spain 24 Film trailers 23 Culture, education, documentaries... 17 Travel 16 News 14 Cartoons/animation 14 Live events 14 Adult content 12 Music programmes 10 Programmes only on the internet 9 Reality shows 7 Magazines 6 Other 2

Advertising

Evolution of the advertising investment in the Catalan media (in M € ) Source: Arce Media, elaborated by Media Hotline

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