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Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board - PowerPoint PPT Presentation

MAINTENANCE AS A VEG BEHAVIOR CHANGE PRIORITY Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board President, Faunalytics priorityventures.com faunalytics.org CURRENT VS. LAPSED U.S. VEGETARIANS 10% 10% Maintenance FOCUS


  1. MAINTENANCE AS A VEG BEHAVIOR CHANGE PRIORITY Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board President, Faunalytics priorityventures.com • faunalytics.org

  2. CURRENT VS. LAPSED U.S. VEGETARIANS 10% 10%

  3. Maintenance FOCUS ON FOCUS ON BENEFITS BARRIERS ~WHY~ ~HOW~ ~WHAT NOW~ INFO:

  4. # Mentions 293 237 120 115 56 Note: Other = 228

  5. (Correlation not Causation) AGREE / STRONGLY AGREE

  6. (Correlation not Causation) Current Ex-Veg

  7. 2. Address BARRIERS 1. Think RELATIONSHIP 4. Layer 3. Research & MESSAGES Cultivate IDENTITY 5. MEASURE Including long term @CarynGinsberg PriorityVentures.com/HBCAW

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