MAINTENANCE AS A VEG BEHAVIOR CHANGE PRIORITY Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board President, Faunalytics priorityventures.com • faunalytics.org
CURRENT VS. LAPSED U.S. VEGETARIANS 10% 10%
Maintenance FOCUS ON FOCUS ON BENEFITS BARRIERS ~WHY~ ~HOW~ ~WHAT NOW~ INFO:
# Mentions 293 237 120 115 56 Note: Other = 228
(Correlation not Causation) AGREE / STRONGLY AGREE
(Correlation not Causation) Current Ex-Veg
2. Address BARRIERS 1. Think RELATIONSHIP 4. Layer 3. Research & MESSAGES Cultivate IDENTITY 5. MEASURE Including long term @CarynGinsberg PriorityVentures.com/HBCAW
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