Care: Education, Advocacy, & Collaboration Rab Razzak, MD - PowerPoint PPT Presentation

Social Media for Palliative Care: Education, Advocacy, & Collaboration Rab Razzak, MD Director, Outpatient Palliative Medicine Johns Hopkins Medicine August 17, 2017

2017 SEMINAR THEMES HIGHLIGHTS Program design for all care settings Interactive sessions on cutting edge topics ➔ ➔ High-functioning teams Networking events to connect and share ideas ➔ ➔ ➔ Health equity in palliative care ➔ Office Hours with Seminar faculty for deep dive Q&A Quality measurement Poster session and reception ➔ ➔ KEYNOTE LINEUP Diane E. Meier, Eric Widera, Kimberly Matthew Lauren Taylor, Ira Byock, MD Lynn Hill MD, FACP Sherell MD MDiv, PhD(c) Gonzalez, MD Founder, Spragens, Director, Center Co-founder, Johnson, MD Associate Providence Co-author, The MBA to Advance Geri-Pal Institute for Medical Director, National Health American Health Leading National Palliative Care Providence Disparities Human Caring Care Paradox Palliative Care Institute for Expert Consultant Human Caring Register Now capc.org/seminar

Social Media for Palliative Care: Education, Advocacy, & Collaboration Rab Razzak, MD Director, Outpatient Palliative Medicine Johns Hopkins Medicine August 17, 2017

My SM Story 4

Pal Care Is Primed For Success  Population we serve  Promise to improve our healthcare system  Meets triple aim- quality, cost and experience of care 5

Challenges  Relatively new field  Confusion about what pal care is  Number in workforce 6

Extra, Extra, Read All About It 7

How we learn/teach now  Lectures  Journals  Experiential  Web-based  Social media forums  Books 8

Social Media Forums Podcasts 9

Twitter  Rapid, scan-friendly content  140 characters or less  Hyperlinks, photos (up to 4) or videos (up to 30 secs) can be attached  Hyperlinks are attached as 23 characters  Automatically detects geographical location 10

Twitter  A tweet is a post on Twitter  A retweet is a re- post of someone else’s post 11

Twitter  Polls 12

Twitter  Hashtags (#) - allow topics to be categorized  #HPM  #PalliativeCare  #PalCare  Note, please avoid PC or PallCare 13

Twitter - Collaboration 14

Twitter - Advocacy 15

Twitter - Education 16

Twitter - Education 17

Journals and Impact Factor  High journal impact factor = highly influential  Number of times article is cited  NEJM- 54.42 18

Twitter – The Best  Great analytics  Can interact with anyone  News spreads fast  Promotion and marketing 19

Twitter- Sample Page 20

Twitter - Analytics 21

Twitter - Analytics 22

Impact is Measurable 23

Facebook - Groups 24

Facebook Professional Page 25

Instagram 26

Instagram - Advocacy 27

YouTube 28

YouTube 29

Podcasts 30

Blogs 31

Vlogs 32

Social Media for Education 33

Social Media for Research BMJ Supportive & Palliative Care 2016;0:1 – 6. 34

Social Media for Discourse 35

Analysis of Twitter Data BMJ Support Palliative Care 2015 June; 5(2):207-212 36

How-To Guide  Purpose  Audience  Content  Channel 37

Content  Photo or sign  Name/handle  Brief bio- title, interests  Link to your page  Examples of your work, articles  Brief comment on the link  Schedule tweets 38

Grow  Follow  Tag  Hashtag  Engage  Generosity 39

Caution  Time  Company  Notifications  Being overwhelmed 40

Thanks Special thanks to:  Alan Rosenblatt, PhD  Nazleen Bharmal, MD PhD  Alice Chen, MD  Masha Rosenthal, MD 41

Questions and Comments? Please type your question into the questions pane on your webinar control panel. @rabrazzak rrazzak@jhmi.edu