Capital Increase 3 December2018
A NEW DEVELOPMENT PHASE IN OUR GROWTH JOURNEY Net revenue € million Outgrow e- commerce market Strate tegic partn tnership with Carrefour - Implementa tati tion of our omni-channel vision Expand on Beauty verti tical - Acquisiti tion of Beauté téprivée (60%) Acquisiti tion of Saldi Privati to accelerate in Italy 655 International push: Portu tugal, Belgium, Italy, IPO on Euronext t Paris Poland, The Neth therlands 540 443 350 iPhone app 257 187 2012 2013 2014 2015 2016 2017 2018E Medium-Term Strong growth th phase Transiti tion on years Susta tainable growth th 30% annual sales growth Execution issues Capital increase Fashion flash sales Launch of “2018-2020 Acceleration on promising Performance Plan” verticals International expansion First results already Upgrade of our logistics Initial Public Offering materializing Monetize our data through SRP MEDIA 2
WE HAVE A LEADING BUSINESS MODEL TO SUSTAIN OUR NEW ROADMAP WE ARE: 1 Critical in the value chain, offering brands a • compelling alternative distribution channel Front-runner on new growth avenues, • 2 including data monetization, media offerings and new verticals Among the leading e-commerce players in • 3 France Focused on execution, leveraging on an agile • 4 and reactive platform Supported by our reference shareholders to • 5 bring SRP to its full potential 3
OUR NEXT MILESTONE: CAPITAL INCREASE TO ENHANCE OUR PLATFORM AND REACH OUR FULL POTENTIAL AND RESTORE OUR PROFITABILITY € 40m capital increase with 75% irrevocable subscription commitments from Founders and Carrefour FOUNDERS Commitment from SRP Group’s co-Founders and co-CEOs Thierry Petit and • David Dayan to support the capital increase RENEWED SUPPORT Confidence in fundamentals and growth prospects • TAKE-UP AND CO- Value creation potential of strategic partnership with SRP Group and • UNDERWRITING potential for synergies in sourcing, commercial, logistic and data Acquisition of remaining 40% stake of Beautéprivée • BEAUTÉ Anchor SRP leadership on fast-growing and promising vertical • PRIVÉE Significant growth of Beautéprivée’s revenues and EBITDA since acquisition • Investment in logistics transformation to partially in-source logistics on • FINANCIAL consignment flows and gain productivity FLEXIBILITY Additional financial flexibility • Come back to a profitability closer to historical levels • RESTORE Increase gross margin • Implement a cost optimisation plan • PROFITABILITY Insource a part of our logistic • Focus our efforts on core geographies • 4
I Business update
FOUNDER-LED COMPANY SUPPORTED BY A SEASONED MANAGEMENT TEAM David Dayan Thierry Petit Co-Founder and Co-CEO Co-Founder and Co-CEO � 18 years experience in e-commerce � 25 years experience in fashion sales and online marketing � Prior to founding Showroomprivé, � Prior to founding Showroomprivé, David was CEO of fashion wholesale Thierry created Toobo.com, which was company France Export acquired by Tiscali in 2001 � Before that, David worked in the stock � He is also vice-chairman of the Board clearance sector for 15 years of France Digitale Anil Benard-Dendé Thomas Kienzi Deputy CEO CFO � 15 years experience in e-commerce � 15 years experience in Finance and and retail M&A � Prior to joining the Group in 2016, � Prior to joining Showroomprivé in Anil was VP of Cdiscount and 2015, Thomas was Executive Director responsible for all international at Morgan Stanley in the Investment subsidiaries and advisory business for Banking Department the Group � Before that, Thomas worked at Crédit � Before that, Anil held positions in Agricole CIB and Deutsche Bank in logistics and operations at large brick Paris and London and mortar (Fnac, Conforama) as well as online sales companies (Cdiscount) 6
SRP: A LEADING PAN-EUROPEAN E-COMMERCE PLAYER Curated & social shopping experience for digital women 12-15 new great deals, every day, on well-known and up-and-coming brands Mobile-first France + 8 countries in Europe Long track record of strong revenue growth, profitability and cash generation More than half of revenues from sales of fashion-related merchandise 66 m 8.0 m 39.0 m €655 m 18 % c. 82 % VISITS/MONTH CUMULATIVE ITEMS SOLD NET REVENUES INTERNATIONAL SHARE OF BUYERS REVENUES MOBILE TRAFFIC Source: Company as of 31/12/2017 7
A POWERFUL DIGITAL PLATFORM showroomprive.com <25 12% 4 19% #1 digital platform 25-35 FOR FASHION & GENERATIONS 32% BEAUTY 36% 35-50 OF DIGITAL in France WOMEN Mediametrie >50 Jan. to Aug. 2018 95% of free traffic No dependency to Google and Facebook >30M 83% 2.2M MEMBERS of prompted brand visits per day in 2017 / >20M in France awareness in France incl. 73% of women Source: Company as of 31/12/2017 (unless otherwise stated) 8
SUSTAINED CUSTOMER ENGAGEMENT A growing Loyal and community engaged +1.2 M 78 % new buyers over Revenue from repeat the last 12m 1,2 buyers in 2017 1,3 68 % +4 Pts Share of gross NPS 3 as of sales as of H1-2018 1 H1-2018 1 More & more Increasingly mobile satisfied Notes: (1) All KPIs exclude Beautéprivée (2) As of Q3-2018 (3) Based on gross Internet sales 9 (4) Net Promoter Score
A HOLISTIC SOLUTION TO OUR BRAND PARTNERS 1 2 MANAGE EXCESS INVENTORY Media booster / INCREASE awareness 39m items sold in 2017 Customized solutions 56m visitors per month high quality production (in house media agency & production studio) 3 4 Brand content Customer insights and social media Data analytics on sales events and customer Tailor-made content and visibility feedback on social media 5 6 International DRIVE traffic in store and online reach After a sale on SRP: Presence in 9 countries in Europe • 65% of Buyers visit the brand website • 33% make a purchase on brand website Sources: Kantar TNS, Company as of 31/12/2017 10
LONG TERM AND SUCCESSFUL RELATIONSHIPS WITH OUR BRAND PARTNERS TOP 20 Brands in 2018 16% of revenues Top 20 in Worked with Worked with 87 % 2018 us in 2017 us in 2016 Brand A #1 Oui Non STRONG BRANDS LOYALTY Brand B #2 Non Non Brand C #3 Oui Oui of revenues 1,2 Brand D #4 Oui Oui generated by loyal Brand E #5 Oui Oui brands in 2018 Brand F #6 Oui Oui Brand G #7 Oui Oui + Brand H #8 Oui Oui Brand I #9 Oui Oui Brand J #10 Oui Oui Dynamic • Brand K #11 Oui Oui Targeted NEW BRANDS RECRUITMENT • Brand L #12 Oui Oui Brand M #13 Oui Non Selective • Brand N #14 Oui Oui Brand O #15 Oui Oui + Brand P #16 Oui Oui Brand Q #17 Oui Oui Brand R #18 Oui Oui Alternative distribution • Brand S #19 Oui Oui channel for brands, beyond Brand T #20 Oui Oui LOW CHURN excess inventory Revenues 1,2 growth c.50 % management in 2018 vs. 2017 Source: Company Notes: (1) Gross revenues, excluding VAT, shipping revenues and Beautéprivée 11 (2) As of September 2018
LEADING MARKET POSITIONS 2 nd 4 th 4 th 3 rd 4 th 4 th E-commerce player E-commerce player E-commerce player Most visited e-shop E-commerce player E-commerce player on beauty in France in France on fashion in France in France in France 1 in France 1 with Beautéprivée 2.5 % 4.8 % 15 % 5 % Market share in value 1 Market share in value of Share of traffic among Market share in value on e-commerce sites 2 top 10 most visited e- the Home & Beauty shops 3 segment 4 Notes: (1) Kantar Worldpanel in April/March 2018 (2) Kantar Worldpanel in 2017 (3) SEMrush, average visits per month from Sept.2017 to Sept. 2018 (4) Including Beautéprivée, Kantar Worldpanel CAM P06 2018 12
PAN EUROPEAN PLATFORM WITH CRITICAL SIZE Expanding International footprint, feeding us from a B2C and B2B perspective � B2C activities in 9 countries and a multi- currency website � French headquarter + 3 sourcing international offices in key countries in fashion (Germany, Italy, Spain) � More than 120 FTEs largely dedicated to sourcing � More than € 111m net revenues � 54% of brands portfolio composed of international brands Group headquarter Sourcing office Key geographies Country of presence Source: Company as of 31/12/2017 13
A TRACK RECORD OF FAST GROWTH AND PROFITABILITY Net revenue EBITDA € million € million % growth EBITDA % margin +36% +27% +22% +21% 4.8% 4.4% 5.4% 5.2% 2.0% France only 655 28.3 111 25.7 540 23.7 72 443 63 350 15.5 315 53 12.4 54 257 544 13.1 38 468 380 297 262 219 3.7 2013 2014 2015 2016 2017 H1-2018 (0.8) 2013 2014 2015 2016 2017 H1-2018 France International Group EBITDA Source: Company 14
2018: A YEAR OF TRANSITION AND EXECUTION 1 st growth plateau after 11 years of dynamic growth “Performance 2018-2020” plan Announced in March 2018 • Some execution issues in 2017 Management attention focused on strategic Currently under deployment, • • operations with first results already visible in our H1 and Q3-2018 Some weaknesses in our commercial team • financial performance Significant increase of firm purchases made at less • favorable conditions Objective: bring back SRP to • Impact of Black Friday in 2017 not accurately • its full potential anticipated 15
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