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C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson A LITTLE - PowerPoint PPT Presentation

C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson A LITTLE BIT ABOUT ME S KETCH N OTE O VERVIEW @wilg C ROSS M EDIA Transmedia Henry Jenkins Fictional Universes Storytelling Game Design Interactivity T RANSMEDIA


  1. C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson

  2. A LITTLE BIT ABOUT ME

  3. S KETCH N OTE O VERVIEW  @wilg

  4. C ROSS M EDIA  Transmedia  Henry Jenkins  Fictional Universes  Storytelling  Game Design  Interactivity

  5. T RANSMEDIA  Storytelling across Multiple forms of Media  Multimodal Representations  Various Entry Points  Social Authorship  Franchise, Marketing, Native

  6. A CROSS M EDIA  Books, Comics, Movies, TV, Web, Games, Mobile, Toys, Music, etc.  Transparency, Ubiquity  Ethics, Literacy  Tentpoles and Rabbit Holes  Story Tree

  7. T RANSPARENCY | U BIQUITY  Fitting into Our Lives  Distributed All around Us  Easy to Use  Cloud Media  Snackable

  8. E THICS | L ITERACY  Privacy & Freedom  IP and CC  Open Source  Read/Write

  9. T ENTPOLE  Central Media Experience  Supports all other Media

  10. R ABBIT H OLE  Entry Point into Fictional Universe  Down into the Story

  11. S TORY T REE  Trunk  Heart of the Tale  Branches  Inter-related Threads

  12. E NGAGEMENT  Connection  Reading=Writing  Fans  Post-Secret

  13. P ROMISES  Ownership  Read-Write  Fan Fiction  Avatars

  14. P ROBLEMS  Spoilers  FAQs  IP  Messy

  15. F ICTIONAL U NIVERSES  Star Wars  Matrix  Lost  Buffy  Myst  One Life to Live  Cathy’s Book  Lost Zombies

  16. S TAR W ARS  Expanded Universe Databank

  17. M ATRIX

  18. L OST

  19. B UFFY

  20. M YST

  21. O NE L IFE TO L IVE

  22. C ATHY ’ S B OOK

  23. L OST Z OMBIES

  24. G AME D ESIGN  Alternate Reality Games  Active Interactivity, Narrative Agency  Interest Curves and Flow  Procedural and Interactivity  Gamepocalypse  Goals and Glue

  25. ARG S  Blur the Line between Game/Fiction and Reality  Explore the World

  26. I NTEREST C URVES

  27. F LOW

  28. P ROCEDURAL

  29. I NTERACTIVITY

  30. G AMEPOCALYPSE  Gamification  Funware  MSG  Secret Sauce  Make it Seem Game-like  Gameful  Spirit of Games

  31. G OALS AND G LUE  Threads across and between Media  Connections  Throughline  Purposes for Deeper Engagement

  32. P OKEMON

  33. E NTERTAINMENT T ECHNOLOGY C ENTER

  34. L UDIC N ARRANS  Homo Ludens  +  Homo Narrans  =  Ludic Narrans  Playful Stories

  35. C ROSS M EDIA  stories in between  narratives and mediums @ play  Cross-Media Communications  the Art of Creating Integrated Media Experiences  http://etc.cmu.edu/etcpress/

  36. Q UESTIONS ?  drdrew@cmu.edu

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