C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson
A LITTLE BIT ABOUT ME
S KETCH N OTE O VERVIEW @wilg
C ROSS M EDIA Transmedia Henry Jenkins Fictional Universes Storytelling Game Design Interactivity
T RANSMEDIA Storytelling across Multiple forms of Media Multimodal Representations Various Entry Points Social Authorship Franchise, Marketing, Native
A CROSS M EDIA Books, Comics, Movies, TV, Web, Games, Mobile, Toys, Music, etc. Transparency, Ubiquity Ethics, Literacy Tentpoles and Rabbit Holes Story Tree
T RANSPARENCY | U BIQUITY Fitting into Our Lives Distributed All around Us Easy to Use Cloud Media Snackable
E THICS | L ITERACY Privacy & Freedom IP and CC Open Source Read/Write
T ENTPOLE Central Media Experience Supports all other Media
R ABBIT H OLE Entry Point into Fictional Universe Down into the Story
S TORY T REE Trunk Heart of the Tale Branches Inter-related Threads
E NGAGEMENT Connection Reading=Writing Fans Post-Secret
P ROMISES Ownership Read-Write Fan Fiction Avatars
P ROBLEMS Spoilers FAQs IP Messy
F ICTIONAL U NIVERSES Star Wars Matrix Lost Buffy Myst One Life to Live Cathy’s Book Lost Zombies
S TAR W ARS Expanded Universe Databank
M ATRIX
L OST
B UFFY
M YST
O NE L IFE TO L IVE
C ATHY ’ S B OOK
L OST Z OMBIES
G AME D ESIGN Alternate Reality Games Active Interactivity, Narrative Agency Interest Curves and Flow Procedural and Interactivity Gamepocalypse Goals and Glue
ARG S Blur the Line between Game/Fiction and Reality Explore the World
I NTEREST C URVES
F LOW
P ROCEDURAL
I NTERACTIVITY
G AMEPOCALYPSE Gamification Funware MSG Secret Sauce Make it Seem Game-like Gameful Spirit of Games
G OALS AND G LUE Threads across and between Media Connections Throughline Purposes for Deeper Engagement
P OKEMON
E NTERTAINMENT T ECHNOLOGY C ENTER
L UDIC N ARRANS Homo Ludens + Homo Narrans = Ludic Narrans Playful Stories
C ROSS M EDIA stories in between narratives and mediums @ play Cross-Media Communications the Art of Creating Integrated Media Experiences http://etc.cmu.edu/etcpress/
Q UESTIONS ? drdrew@cmu.edu
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