By Angelique James and Amanda Dorsett
Typography: Neue Aachen, 1969
Influential Designers Wes Wilson • Invented style synonymous with the peace movement. • Invented psychedelic font in around 1966. Mishka Westell Wes Wilson Rock 1960’s Psych Poster, 1966 rock art, 2013 Victor Moscoso • Borrowed things from comic books, Victorian images, Art Noveau and Pop Art • Used colours to create a psychedelic effect. • Took colours from opposite ends of the colour wheel Victor Moscoso – One of the Neon Rose series
Influential Designers Rick Griffin • He produced the poster for the Human Be-In in 1967 advertised as the "Gathering Of Tribes”. It was this event that kicked off the Summer of Love. Rick Griffin – Human Be-In, 1967 Trends • Optical Art • Psychedelic styles created Munich Logo – Otl Aicher Bridget Riley – Blaze, 1964 1966
Influential Designers Chip Kidd • Started creating book jackets • Worked for Alfred A.Knopf in 1986 Chip Kidd Book Covers Ruth Ansel • Became Art Director for ‘House and Garden’, ‘Vanity Fair’ and ‘Vogue’. • Created film titles for books • Directed ad campaigns for Versace, Club Monaco and Karl Largerfield. Vanity Fair February 1984, January 1986 and December 1986
Influential Designers Saul Bass • Designed logos for Kleenex and AT & T 1986 • Still designed film posters Kleenex Logo, Saul Bass 1986 The Shining Poster, Saul Bass At & T Logo, Saul Bass 1986 1980
Trends Neon Noir • Bright colours with dark backgrounds • Scripted fonts of typography • Subject matter was usually palm trees, sports cars, women and sunsets. 80 ’s Deco • Art Deco revival • This made a mark on architecture and interior design • Overt angles, curves and sans-serif fonts. Razzia – Bugatti Atlantic Automobile, 1989
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