Butter Low-fidelity prototype Our team James schull Rose li Elan - PowerPoint PPT Presentation

Butter Low-fidelity prototype

Our team James schull Rose li Elan halpern Isha kumar

Presentation overview 1. Value proposition 2. Selected interface + rational 3. Lo-fi prototype 4. Task flows 5. Experimental method 6. Experimental results 7. Suggested ui changes

Value Proposition “Farmers’ market, in the palm of your hand.“ - Virtual marketplace - immediate access to quality suppliers - easily advertise + upload new products

Selected interface

Low-fidelity prototype

simple task

Medium task

Challenging task

Supplier task 1. Add new item to inventory 2. Update inventory status of existing item

Experimental Method - 3 participants - Performed each buyer task - 1 performed supplier task as well - Record behavior - asked targeted questions

Participant 1: Mariela - Chef at storey house for 6 years - Uses the same suppliers that she trusts - Calls in her order

Participant 2: billy - 664 chef for 18 years - Uses multiple suppliers for each good - orders via voicemail

Participant 3: Chanel - Senior product design student - Focus on people with low technical literacy

Experimental results - Hard to navigate homepage - Search and message - Compare based ofg personal preferences - Scanning menu was easy but problematic - No feedback on supplier task - Chefs loved the idea

Suggested ui changes - Make message and search more prominent - Reorganize home page - Customized search results - Delivery tracking - Order history/cart - Recipe button

summary - Idea was sound - Ui elements could be more clear - Additional features desired