Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa - PowerPoint PPT Presentation

Jan 19, 2023 •3.32k likes •3.82k views

Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa Pratik Doshi Jan 2018 Focus on one step at a time, the rest will figure out! M.A.N.U.F.A.C.T.U.R.I.N.G. List of Manufacturers. Cold Calling. Facing Rejections.

Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa Pratik Doshi Jan 2018
Focus on one step at a time, the rest will figure out!
M.A.N.U.F.A.C.T.U.R.I.N.G. • List of Manufacturers. • Cold Calling. • Facing Rejections. • Unethical behaviour. • Bacha samaj ke loot liya  • BOOM! - Believer in the idea !
MARKETING
Life always has other plans
It's raining, its pouring...it's no longer boring!
Gareebi - Only name. No Money  What my friends earned in a month or two in their comfortable desk jobs, I earned through struggling, hustling and giving it all I had for half a year with no guarantee for success. What now!
Is It worth it? “Time-pass project is over. Go get a job now.” - World.
FORMATION OF A COMPANY • SCALING • Year 2 and 3
Improving the product based on Customer Feedback.
• Demand Forecasting . Will India like what Bombay did? • New channels of sales? • |How much quantity should I manufacture? • Employees? • Right way to market it?
• Will the umbrellas be produced on time? • Will quality be as expected? • What if someone else starts it and I have a competitor? • How will the working capital be arranged? • How will I get orders?
Operational & Marketing Planning • How will each and every piece be dispatched? • How will so many pieces be packed? • How will the communications with so many customers be maintained? • How will the photography be done? • How will the accounting be done? • How will India come to know about Cheeky Chunk?
Focus on Primary Sales Channel- Marketplaces
PURPLE COW
Photography
Branding & Positioning • Apple – Change the world • Nike – Honour Athletes and Athletics • Cheeky Chunk ??? Be Different. Be Unique. Stand Out.
May 30 th . Game on.
Raavana • Order Processing • Social Media • Quality Checking • Dispatch Planning • Visiting stores • Sticking labels • Checking Invoices • Peon to CEO
Experimentation with Sales Channels Mall activation. Burn out. E-Commerce > Stores
Frustration. Irritation. Burnout!
Influencer Marketing
Press!
When it rains, it Pours!
THINGS MONEY CAN’T BUY
YourStory
THE ROAD AHEAD ? • INVESTORS? • DISTRIBUTORS? • PRODUCT EXPANSION? • RECALL VALUE? • GO GLOBAL?

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