BUSINESS ESSENTIALS Session 01- Introduction
Session Outline • What is business essentials (BE)? • Importance of learning BE • Key areas of BE • Overview of the session plan • Assessment strategy • Important dates • Mock Question
Business Essentials?? • Business? – Producing OR buying and selling products/services. – Any activity aimed at earning profits. • Essentials? – Absolutely necessary/ extremely important. • Business Essentials?
Why should we learn BE? • BE addresses the foundations of day to day business work . • You can: – Become an innovative and an effective business manager/ leader. – Develop your skills for better employability.
Key areas of BE General Management Marketing Management Human Resources Management Financial Management
Session Plan Session Topic L 01 L 02 L 03 L 04 01 Introduction to Business Essentials 02 Basics of Management 03 04 Business Activity and Ownership 05 06 Business Stakeholders 07 Overview of Marketing Concepts 08 Marketing Mix: Product and Price 09 Marketing Mix: Place and Promotion 10 Business Environment 11 12 Ethics and Social Responsibility 13 Organisational Structure 14 Functions of Organisations 15 Introduction to Human Resources Management 16 Leadership Styles and Motivation
Assessment Strategy • Examination 50% • Assignment 50% • Learning Outcomes: – L01 : Understand the types of organisations and key stakeholders involved in business activities. – L02 : Understand the organisational structure and functional activities of a business. – L03 : Identify the impact of external environmental factors on organisations. – L04 : Understand the essentials of marketing concepts.
Assessment Strategy • Examination: Three hour (3) closed book exam – 5 Questions • Question 01: 10 MCQs [2*10 = 20 Marks] • Questions 02-05: Discussions/Explanations/ Brief Notes etc. [4* 20= 80 Marks] – All questions are compulsory.
Assessment Strategy • Assignment: Individual written assignment. – Expected to cover L04 • Understanding the essentials of marketing concepts – 1,000 words – 2 supervisor reviews – With proper academic writing and referencing
Important Dates • Assignment Date Details 02-May-20 Review 01 16-May-20 Review 02 09-Jun-20 Submission • Examinations Date Details 21-May-20 Mock Examination 28-May-20 Mock Exam Discussion 04-Jun-20 Final Examination
Mock Question • Discuss the advantages and disadvantages of being an entrepreneur. [10 Marks]
Thank You Email il – anja jale lee@ e@bms.edu.lk bms.edu.lk
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