NBDC Marketing Anthropology Project Business Disability Forum & BDI Technology Taskforce Andrew Witney Susan Scott-Parker, CEO Business Disability International
Susan Scott-Parker Business Disability International 2 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Andrew Witney Barclays, Head of Technology for US regulatory restructuring 3 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
BDF Technology Taskforce Background • The Business Disability Forum (BDF) a not for profit , includes the influential Technology Taskforce - a partner initiative bringing together some of the world’s largest procurers & suppliers of ICT (Amex, Fujitsu, BBC, KPMG etc.) and aims to address technological barriers faced by disabled or older people either as clients or employees. Make-up • Quarterly meeting in UK. Ambition to create international chapters • Forum to share experiences, ideas and issues. Networking & education • Practical toolkits that make best practice easier to measure and deliver • Further info - http://technologytaskforce.org/ 4 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Technology Taskforce Members 5 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Accessible Technology Charter • Any organisation can sign up to the charter, making public commitment • http://technologytaskforce.org/accessible-technology-charter/ # Theme Charter Point 1 Execu-ve level ICT Champion We will appoint an execu-ve level ICT Access Champion who will report to the board, raise awareness of the benefits of this agenda and ensure that we achieve con-nuous improvement in this area. 2 How technology can liberate We will ensure that employees understand how technology can liberate the contribu-on of everyone, including disabled people, as colleagues and as customers. 3 Consulta-on We will rou-nely consult with disabled employees, customers and experts to ensure that we understand the impact of our technology on talent management, employee produc-vity and our diverse customer base. 4 Personalisa-on of technology We will allow reasonable personalisa-on of technology by our employees and customers in order to meet their own accessibility requirements. 5 Reasonable adjustments We will embed and promote a reasonable adjustments process that provides speedy and usable ICT solu-ons for disabled colleagues and customers. 6 Disability know how We will give our relevant ICT people the ‘disability know how’ needed to deliver effec-ve business processes and reasonable adjustments for disabled customers and colleagues. 7 Accessibility maturity model We will establish our performance baseline using the BDF’s Accessibility Maturity Model. We will work to prac-cal, easy to communicate accessibility requirements based on exis-ng formal standards and will consistency go beyond minimum compliance to bring greater benefits to our business. 8 ICT development lifecycle We will promote a development lifecycle for our ICT solu-ons that is based on inclusive design from defini-on to delivery, to minimise the cost and reputa-onal risk triggered by retrofiWng. 9 Procurement and supply We will require, help and encourage ICT supply partners to develop and deliver accessible products and partners services. We will formally consider accessibility in our procurement decisions. We will purchase solu-ons which are as accessible as possible. 6 | Business Disability Forum & Technology Taskforce | November 2015 10 Con-nuous improvement We will con-nuously improve our accessibility. We will document what works and share our learning with the Technology Taskforce. Unrestricted
Accessibility Maturity Model • Open-source self assessment tool to help organisations assess and prioritise accessibility progress and performance • http://technologytaskforce.org/accessible-technology-charter/accessibility-maturity-model/ Criteria Level 1 Level 2 Level 3 Level 4 Level 5 Informal Defined Repeatable Managed OpBmised Business drivers No senior buy-in Strategy in place Top down Ac-ve strategy Pioneers and leaders commitment / management involvement Standards & guidance Minimal or unclear Basic standards Standards in regular High standards/ Influencer/ early documented/ used ad- use/ ac-vely promoted con-nuous adopter of new hoc improvement standards Governance & risk Not defined Process defined/ Ac-ve governance Con-nuous review/ Suppliers influences management process minimal actual strategic view governance Resources & cost Not allocated or Some budget/ clear Investment strategy/ Effec-ve budget/ Specific funding for impact controlled responsibili-es support services in benefit management innova-on place Delivery( design, build, Minimal inclusion in Lifecycle stages Fully integrated Proven standards Innova-on and design test & implement) development lifecycle requirements including usability/ compliance/ metrics excellence documenta-on/ accessibility tes-ng by collected applied ad-hoc staff and customers Procurement & Minimal inclusion in Processes documented Regular use of non- Proac-ve and Supplier partnerships supplier contracts procurement processes and used ad-hoc compliance suppor-ve management Legacy systems Low accessibility Limited legacy Priority legacy systems Systems mostly All legacy systems accessibility/ strategy in made accessible accessible accessible place 7 | Business Disability Forum & Technology Taskforce | November 2015 Reasonable Minimal/ reac-ve Basic process used ad- Integrated process Ac-ve management Innova-on/ sharing of Unrestricted adjustments hoc promoted and used with service levels best prac-ce
BDF Technology Taskforce 2015 Priorities 1) Influencing Tech research agencies and vendors Collective lobbying of poorly performing IT vendors Grow awareness & support from research agencies (e.g. Gartner, Forester). 2) CIO attraction, engagement and involvement Growing awareness within organisations and IT board level Grow CIO membership & engagement, in doing so gain influence & credibility Establishing a global leadership network for charter signatories: the Signature Council (led by Global CIO of GSK). 3) Improving accessibility resources and tools To enable and encourage improvement through sharing best practice To improve on lack of tools, resources and commitment 8 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Some real world Barclays examples For IT, Accessibility and Marketing professionals 9 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
UK Banking Profile 57% of disabled people are 16% of adults of working 16% of disabled adults have at dissatisfied with the way age in the UK have a least one impairment banks meet their access One in three people are disability needs disabled or close to someone who is Over 6 million 960,000 may adults of have more than working age 17% of the Over 3 million Almost 20 million one impairment have a 3% of population customers could be dissatisfied with disabled have a mental disability are likely to be how adjustments are adults have health approached disabled or close to a visual condition someone who is impairment UK population accessing Almost 2 million have visual Over 10 million have a impairment banking mental health condition services: Over 10 million have a 60 million 6 million may have dyslexia hearing impairment 17% of the 10% of the population 900,000 have memory population Almost 5 million Over 3 problems have some has dyslexia banking customers over Over 5 million million have type of the age of 65 may have adults over state a mobility a disability pension age have hearing impairment a disability impairment 57% of disabled adults 43% of disabled people are over the age of 65 10 | Business Disability Forum & Technology Taskforce | November 2015 43% of adults over state 15% of disabled adults have (over 5 million people). 97% of this age group have a mobility pension age have a disability memory problems Unrestricted have a bank account. impairment
Technology – Digital inclusion Digital Eagles, Tea & teach, Life Skills and Code Playground 11 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Accessibility – Equipping business with accessibility know how Diverse user personas 12 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Marketing – understanding & addressing customer needs Beacons App Virtual sign language in branch 13 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
Questions? 14 | Business Disability Forum & Technology Taskforce | November 2015 Unrestricted
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