Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover - PowerPoint PPT Presentation

Building Your Personal Brand

IT REALLY IS ALL ABOUT YOU! Discover and Create your own brand

Let’s do our own research: How many brands of shampoo can you name?

The purpose of branding is to become known before you are needed.

Media Sales Reps Please, go SMBs on average are away . called on by 37 media reps per month. Source: BIA/Kelsey

3 Secrets of Branding Success 1. Know what you are doing 2. Know that you know 3. Be known for what you know

When your clients or team members have a problem, do they call you first?

Start thinking of yourself as a brand.

Your BRAND is what people think of you… …when they think of you. - Sheldon Nix

Concept: The Four Keys.

Product and Service Brands Use…

Reach What is the reach of your personal brand?

Frequency Are people receiving your personal brand message with competent frequency?

Consistency Strong brands are built over years; not weeks

Compelling Creative Does your brand sell?

Your Personal Brand Power Hone in on your skill-set: • What do you bring to your company? • Your colleagues? • Your industry?

Building Your Personal Brand Define who you are – Skills, abilities, personal experience – Your passions – Your specialties – what sets you apart? How you are perceived – Personal relationships – Professional relationships – Online reputation

Building Your Personal Brand What are your goals? – In your current position – Professionally – How would you define your style? Create your networks – Mentors and experts – Participate in groups, seminars, conventions and forums – Networking events

Audit your online presence.

Be Searchable…

Branding Yourself: Negatively

LinkedIn Your LinkedIn profile is a combination of a resume, cover letter, references. It’s a living database of your professional network.

Facebook 1. Post only pictures that will never embarrass you. 2. Input your work experience and fill out your profile. 3. Disable the ability to tag you in pictures and videos. 4. Hold your tongue in postings on your page or on those of others.

Twitter • Why should someone follow you? • Be consistent • Be prepared for responses

Find ways to create value.

Blog / Website • Station website – what you do, stations you represent, testimonials. • Own your “ownname.com” or a website that aligns with your name in some fashion. • Post regularly – give people a reason to come back.

Articles in Trade Press…

Or a newsletter…

Be purposeful in what you share

YouTube • Name • Executive summary • Marketing video(s)

YouTube • Duane Christensen • Results Radio / Townsquare Media • Advertising and Marketing, Sioux Falls, SD

Voicemail • Plan your message • Speak clearly • Keep it brief • Update it regularly • Check it frequently • SMILE!

Business Card • Whether a CEO or in an entry-level position, everyone should have their own business card. • Your card should contain your personal brand statement as well as contact information. Think Big... Make Big Things Happen! - Jeff Schmidt

Resume/Bio

Even a relevant Press Release…

Building Your Personal Brand • Get involved and share • Listen and monitor • Create your brand

Above all…

Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover - PowerPoint PPT Presentation

Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover and Create your own brand Lets do our own research: How many brands of shampoo can you name? Lets do our own research: How many brands of shampoo can you name? The

Personal Brand How to set yourself apart, clarify your unique professional identity, and build a

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Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover - PowerPoint PPT Presentation

Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover and Create your own brand Lets do our own research: How many brands of shampoo can you name? Lets do our own research: How many brands of shampoo can you name? The

Personal Brand How to set yourself apart, clarify your unique professional identity, and build a

THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE KELTEK BRAND What is a brand? A

Building a blockbuster premium brand Matt Che Marketing Director- Budweiser, APAC Personal

Building the Team that Sells Your Brand Crea reating ing a culture ture of of brand and

USP vs SPB Strategically Positioned Brand Build A Brand Give Your Product A Killer Brand

AROUND THE WORLD PLAN LEARN MORE AT UNFPA.ORG PLAYER ON THE GLOBAL STAGE. Brand Building

Personal Air and Car Travel Personal Air and Car Travel just don t do it! t do

ACC NCR Career Development How the Rules Have Changed Developing a Personal Brand &amp;

Building A Brand Narrative Recruiting&gt;Engaging&gt;Converting Through Narratives Workshop

Building A Private Building A Private Equity/M&amp;A Brand Carroll D. Hurst, CPA Partner |

WHAT IS A BRAND? Brand is not : Your name, your logo, your messaging, or any other thing

Is Your Brand Trusted? The science of building a trusted brand Dr Brent Coker DO YOU TRUST THE

The Perfect Mix Building a brand for Millennials The Brand No.1 Scotch Whisky in Europe No. 2

WERE A SCHOOL - SO WHATS DIFFERENT? Were now building a brand new state -funded school in

Building UW brand equity as an economic engine Da vid F. Giroux dgiroux @ uw sa .e du N ove m

Portfolio Project 2: Developing Your Personal Brand Canvas By Paul Curcio Arena The arena

Building: What Consumers Want from Green Brands Presented By: Jennifer Stansbury Co-Founder,

FIT Brand Architecture May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand Overview May 1,

START WITH YOUR BRAND POSITION Your Brand Positioning is An expression of how your brand

For personal use only 1H19 Results Brand Transformation 27 February 2019 Disclaimer For

Joseph Lee Personal introduction * Source: Plato Logic report Harbin targets to be the most

A brand new way of building, deploying, and servicing Windows Millions 10s of thousands

Hello Lets talk about building an effective brand for your charity Presented by Matt on

Welcome No e l Jo h n M cLo u g h l i n M A RK ETI NG DI RECTOR Our Brand Your Brand

ACC NCR Career Development How the Rules Have Changed Developing a Personal Brand &

Building A Brand Narrative Recruiting>Engaging>Converting Through Narratives Workshop

Building A Private Building A Private Equity/M&A Brand Carroll D. Hurst, CPA Partner |