Building Your Brand As a Long-Term Care Insurance Expert!
+ Top Revenue Producers… “ Those highest revenue producers are the ones w ho regularly publish articles and books, do speaking engagem ents and connect w ith the m edia.” 20 0 8 - Henry Stim p son quoting a stud y from K enned y Inform a tion, Ma na gem ent Consulta nts
+ “ …Differentiate Yourself ” “ Whether you're a sole proprietor, president of a sm all business or a large-com pany m anager, you m ust differentiate yourself to succeed. This requires understanding, building and com m unicating your unique personal brand.” W a ll Street Journa l, Career Journal Build Your Own Brand To Rev Up Your Career William Arruda
Are You Hiding Your Brand? anding ng Bran Br
You Need To SHOUT IT anding ng Bran Br Professionally
Senior Market Advisor “ I’ve noticed over the past 10 years that m ost advisors w ho m ake it on the top producer lists have authored or co-authored books.” Stephanie Ursini President, Capital Mom entum
Senior Market Advisor “ Books have alw ays been a great selling tool, adding a level of credibility that the book publishing business has know n for years.” Stephanie Ursini President, Capital Mom entum
We’ll help you w rite the book All of our authors receive editorial assistance Become an Author from Phyllis Shelton You Write the Business…
Building Your Brand As a Long-Term Care Insurance Professional Shelton Book Authoring Program from LTCi Publishing
Instant Credibility Factor Instant Credibility Factor “Having a book that you’ve “Having a book that you’ve written adds a great deal of written adds a great value to value to your business. Ask your business. Ask anyone anyone who is published. who is published. It’s called credibility -- plain and simple.” It’s called credibility – plain and simple! Phyllis Shelton
Instant Credibility Factor Authoring Benefits “Having a book that you’ve • Expand your customer base written adds a great deal of • Establish yourself as THE local LTCI expert value to your business. Ask • Build trust with your prospects anyone who is published. • Give to centers of influence – It’s called credibility – plain CPA’s, Attorneys, Accountants • Bring in new referrals and simple!
Instant Credibility Factor Authoring Benefits “Having a book that you’ve • Become a noted speaker and written adds a great deal of get more speaking invitations • Garner media attention for value to your business. Ask your business events anyone who is published. • Be the go-to person in your It’s called credibility – plain community for long-term care insurance information and simple!
What do Dan Rather, William Shatner, Hillary Clinton, George Lucas and Lee Iacocca all have in common?
Yes, they are all famous AND best-selling authors But here’s something that you may not know
They all had their books ghostwritten for them!
The average cost to have a book ghostwritten by an experienced writer is $30,000 - $50,000!
Program Benefits… • YOU are the writer • Full-color cover design • Personalized chapters • Customized to your state (Medicaid, Partnership) • Geographic Exclusivity • Most current LTCI info in the country! Building Your Brand As a Long-Term Care Insurance Professional
Three Actual Cover Samples
Exclusive: Indianapolis, Indiana Julie Hurst , MBA, CLTC, CSA, LTCP, LUTCF President, Wealth Preservation Strategies, LLC Providing Consulting & Design Services Long Term Care Insurance Solutions Visit: www.WPSadvisor.com
"I have always wanted to write a book....even started one but never got around to completion. Your Build Your Brand concept was the perfect solution for me. Phyllis, with your great reputation and dedication to accurate details I was fully confident of a great product and professional avenue to promote my business. You made it easy, yet very personal. It all flowed perfectly". J.H. Indianapolis
Co-Authors: Detroit, Michigan Paul & David Kadish Kadish Financial Group Livonia, Michigan www.kadishfinancial.com
“I have been in the financial services field for over 20 years and the one thing that I have always wanted to do is write a book. This dream finally became a reality with your help. Your assistance from start to finish made to process easy and I am now able to help more people than ever. It has also made it so much easier to gain new clients with continuing leads. Thank you so much....” J.S. Manasquan, NJ
Chicago, Illinois Irwin Cohen MDRT Producer and Main Platform Speaker Affiliated Financial Specialists South Elgin, IL
Complete Cover Design Services YOUR photo, bio and contact info on the cover
Complete Editorial Services Once you com m it, you sim ply com plete our “custom ization tem plate” with your personal stories, fam ily stories, com m unity stories or whatever stories you typically share with your LTCI prospects. While our graphics people are designing your cover, our editors take those stories and incorporate them into YOUR book.
About four w eeks after you approve the final proof, your books are delivered to you and you begin to Build Your Brand!
And now the Shelton good news… Book Authoring PRICE Program Building Your Brand As a Long-Term Care Insurance Professional
Two Options: Shelton Level One: 200 books Book Authoring Level Two: 400 books Program Building Your Brand As a Long-Term Care Insurance Professional
Author Investment Two Options: Level One: 20 0 books = $4995. Level Two: 40 0 books = $7495 .* * That’s less than $19.0 0 per book! You’d pay m ore than that for a good lead!
Optional FREE Financing… We’ll even give you 6 months to pay… FREE FINANCING - Here’s how it works… FREE FINANCING Exam ple: Exam ple: Level One Program =$4995 (plus $350 set up fee) First payment due when you commit = $1182.50 5 more equal payments of $832.50 every 30 days
For more details on the Build Your Brand” Program “ Become an Author Call Bill Pomakoy, V.P. Marketing Phyllis Shelton Phyllis Shelton 888-400-1118
Get Started TODAY Shelton Book Authoring Program It’s Time to Build YOUR Brand
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