Building the Right to Health Movement Writing Letters to the Editor - PowerPoint PPT Presentation

Jan 25, 2024 •205 likes •483 views

Building the Right to Health Movement Writing Letters to the Editor Agenda What is a LTE Making your LTE EPIC Lets write a LTE! How to get Published Youre published, now what? Letters to the Editor What is a LTE?

Building the Right to Health Movement
Writing Letters to the Editor
Agenda • What is a LTE • Making your LTE EPIC • Let’s write a LTE! • How to get Published • You’re published, now what?
Letters to the Editor
What is a LTE? • Letter to the Editor • 100-300 word letter with a single main point • Has a single author • A clear and concise message about a problem
Why write a LTE? • Generates coverage • Amplify our voice • Decision makers care
The power of a LTE right NOW! • Congress is on recess • Re-election for House (and some Senators)
Making your LTE EPIC
Keep your LTE EPIC Frame your letter in the EPIC format: Engage audience
Keep your LTE EPIC Frame your letter in the EPIC format: Problem statement
Keep your LTE EPIC Frame your letter in the EPIC format: Inform on solution
Keep your LTE EPIC Frame your letter in the EPIC format: Call to action
Is your LTE EPIC? • Engage audience • Problem statement • Inform on solution • Call to action
Let’s write a LTE!
Let’s Write! • What Publication? • Think local • Relationship to target • What are their rules? • Length • Article Requirements • Author Requirements • When do they publish?
Let’s Write! • What’s the problem? • One sentence summary • Be clear • Think big picture • What’s the solution? • Use the rationale for our advocacy asks • Write the ask(s) in 1-2 sentences
Let’s Write! • Call to Action • Name the target • Ask voters for something • Ask target for something
What’s in a Hook?
Developing a Hook • What’s the hook? • Respond to an article • Respond to current events • Be the hook
Putting it all together 1. Begin with your hook 2. Add your problem 3. Add solutions 4. Add the call to action 5. Check for flow and rules 6. Submit your letter 7. Fill out LTE report form!
How to get published
Timing • Relevancy • Newsworthy • Big national events • Days of publication
Audience Who do you want your piece to reach?
Follow Up! • If you don’t get a confirmation • If you don’t get published • If you do get published
You’re published – now what?
Share your LTE Once you’re published – share: • Fill out report form • With your team • On social media, #RighttoHealth • With your target
Next Steps • Finish drafting your LTE from the worksheet • Submit your LTE • T each your team! • Share your success

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