Building Effective Cross- Campus Partnerships for Your Student - PowerPoint PPT Presentation

Building Effective Cross- Campus Partnerships for Your Student Advancement Program Brian Gawor Brian.Gawor@RuffaloNL.com donationequation.com

EMBRACE MULTIPLE AREAS OF CAMPUS • Collegial: faculty • Developmental: student affairs • Managerial: staff/admin • Advocacy: unions, centers • Tangible: commencement • Virtual: online education, social media

PARTNERSHIPS MATTER “Partnerships with students based on peer networking were associated with a donor participation rate that was 2.7 percentage points higher than institutions that do not take this approach. For collaboration with student leadership groups, the donor rate was 4.5 percentage points higher, and for the marketing and communications office, the donor rate was 4.7 percentage points higher.” https://www.case.org/Publications_and_Products/2014/May/June_2014/Schooled_in_Giving.html

AREAS YOU CAN PARTNER WITH - Finance - Admissions - Major and - Housing Planned Giving - President - Dining Services - Student Orientation - Athletics - IT/Tech - Theatre and Art - Transfer Services - Grounds and - Rivals Maintenance - Student Government - The Phonathon - Greek - Academic Units

Ruffalo Noel Levitz Crowdfunding Project Based Funding forCampus  Provides an opportunity for donors to assist very specific projects, battling the misconception that small gifts are not necessary in the university environment.  Your opportunity for pure transparency .

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GIVING DAY

CAMPUS EXCITEMENT

USAO Feaver Believers!

Bring the buildings alive

Ruffalo Noel Levitz The psychology of fans Mi Might ght be be tie tied to to th the psycho psycholo logy of of dono donors rs Fans develop over time.  “Suffering” is part of fandom –  winning may not matter. Group identity  Socialization  Community and sharing  Celebrities, spokespeople, key  influencers. Majority of fans now use a “second  http://www. tp://www.sportsnetworker. portsnetworker.com/2 /20 screen.” 12/02/15/ 12/02/ 5/the ‐ psychology psychology ‐ of of ‐ sports sports ‐ fa fans ns ‐ what what ‐ makes makes ‐ them them ‐ so so ‐ cr crazy/ 20 20

Ruffalo Noel Levitz Parasocializaion Us Use of of cele celebrit brity to to gain gain con connectio tion? NOT NOT LIK LIKELY LY. LIK LIKELY LY. 21 21

Weeks can be great

Show where the money comes from - “Tuition Freedom Day” - “Missing Classmates”

To you, from fellow Knox Alumni Jane and John Alumni June 30, 2014 2,962.37 Knox Student Two Thousand Nine Hundred Sixty Two and 37/100 Verita s! Alumni and Friends contributed over $3.5 million last year to the Knox Fund. In 2013, over $15 million was contributed to Knox. 24

Im Impact of of Thank Thank You You Calls Calls They say yes more 1FS < G 6 Gratitude 24h, 7x, 4/15 25

Im Impact of of Thank Thank You You Calls Calls They even pick up more 51% 51% Total boo To boost to to pledg pledge ra rate fo for th thank you calls yo lls 26

THE FOUR TYPES OF GIVING: Four types of giving Transaction Relationship Lifestyle Transformation

Get Get mor more… sweet, sweet research • Head to donationequation.com for slides. • RuffaloNL.com/papers for all our reports. • Check out the blog, podcast and webinars!