Building boarding BSA presentation to GSA November 2016
Boarding value chain Supply Service Setting
Supply 1985 2005 2015 Girls 38,000 28,411 31,759 Boys 74,000 39,844 38,888 Total 112,000 68,255 70,642 Y1-6 Y7-11 Y12-13 Girls 1,213 16,288 16,099 Boys 2,096 20,711 14,290
BSA schools ROW UK (450) (60) G B CO-ED (370) (62) (20) S M/N/E SW W (145) S/SE (184) (91) NI (30) PREP SENIOR (255) (195)
BSA 2020 Mission Champion Boarding & Promote Excellence • Media coverage and social media • Boarding Guide Inform • Golden Jubilee and • Parent Survey influence • BEAM campaign/participation projects • Associations and government Strategy • BSA/SBSA merger • Conferences and courses Improve • Safeguarding – Charter, Forum, Advisor and • Regional engagement Innovate • New members and services • New team and processes
BSA governance and team EXECUTIVE COMMITTEE (BOARD) Leo Winkley (Chair), Irfan Latif*(VCE), Mike Farmer (PVC), Andrew Ashton (HT) Rhiannon Wilkinson (GSA), David Faber (IAPS), Christine Cunniffe (SOH), Stefan Anderson (ISA), Jonathan Cook (AGBIS), Guy Ralphs (ISBA), Martin Reader (HMC) MARKETING & SERVICES TRAINING & INTERNATIONAL Aileen Kane (Asst Director) Alex Thomson (DCEO/DoT) Amy Wilson (Events and CEO Commercial) Mark Robinson (Deputy DoT) Hayley Zimak (Membership Liz McDonald (Training and Marketing) Manager – Roehampton) Sam Jenson (Administration) Lanya Kawa (Co-ordinator) Associations and Gov
BSA and GSA GSA boarding schools 58 BSA girls boarding schools 60 BSA GSA members 56 Number of GSA boarders 7,500* Average 130* Number of BSA schools (UK) 450 Number of boarders 70,000 Average 155
Participation examples
GSA involvement Project BSA schools involved GSA schools Training 1500 166 Conferences 600 79 Boarding Orchard 101 22 Boarding Bake Off 21 5 Big Boarding Sing 26 3 Boarders for Barnardo’s 30 10
BEAM project B randing E vents UK families A dvertising M edia
BEAM project Campaign theme
BEAM project Events & Ads 13 events in London, 10 counties, Scotland and Wales reaching 1.4m visitors
BEAM project Facebook: 85,000+ interactions & 6,839 click throughs Twitter: 2,376 click throughs BSA web: 48.56% new users (513.33% increase in web traffic via social media)
BEAM video
Heads’ conference May 2-4, 2016
Now and future Training Tier 4 Conferences Inset Brexit Consultancy Green paper Forums Participation Media Inspection Articles Speaking Affordability Projects
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