Brussels, 2019
Integra is a Family Company 1.Sourcing salmon from 2.Modern processing 3.Value added portions high quality standard plant - especialized natural & seasoned Companies operations salmon 6.Fulfilling demand 4.Highly efficient 5.Retail & Food Service trends in US & other key distribution with channels with best value markets excelent service level proposition
Our Customers Our Customers Our Costumers Washington Michigan North Carolina Arkansas Texas Florida
Sales Trends in America • Retailersare movingtowardsa direct sourcingmodel • Shrinkingformats, Retailersturnto smallerormediumstore footprints • Expansionof E-Commerce • In-Store shopping experience • Omnichannelexperience
Salmon in the US Market • Total volumen around400k tons. CAGR (13-18) of 5% . • U.S. per-capitaconsumptionof 2,6 pounds. USA Market - Species Others Pink Sockeye Atlantic 0% 10% 20% 30% 40% 50% 60% 70% • Demand is growing as salmon is seen as a every day healthy protein choice. • “ Healthy eating season ”
Salmon in the US Market • Chile has continued tobe #1 supplier(56%) • Canada& Norwaycontinuestobe #2 and #3 supplierrespectively(risingfrom25% in 2014 to 33% in 2018) • Canada& Norwayhavemaintained0,30/lb & 0,70/lb overChileanprice Price Premium 8 7,5 7 6,5 6 5,5 5 4,5 4 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 Canada Chile Noruega
Salmon in the US Market Mostimportantfactorswhenshopping... • ProductQuality 58% • Taste orFlavor 42% • Price 42% Demandforhighqualityopens up valueopportunities • 60% are willingtopaymore fora highquality product • 91% wantmore transparencyonfoodproducts
Salmon in the US Market In termsof Price... • Historically, Supplyhas beenCritical. Sourcing eventscaused greatpricefluctuations . • Retailprices do notnecessarilyfollowspot prices and thereisdelay. Especiallywhiththe successfulexpansionof thepre-packed category. • Contractingmecanismallowsretailersto smoothoutprice movements.
Consumer Trends • Shift in Shopping trip • Return to premiumization
Consumer Trends • Convenience iskey • Food Enjoyment
Consumer Trends • Focuson ownHealth • Environmental Concern • Sensitiveto antibiotics overuse, Organic trendisverystrong • BAP is more widely recognized while ASC is becoming more relevant
Key challenges • ReliableSupply& Consistency • Unexpected climaticconditions couldaffectthesupply • High prices of salmonvs other sourcesof protein • New regulations forsalmon production
Opportunities • Growing E-commerce • Upsurge in purchasingpower • Bigger& new Brands • More product development
www.integrachile.com
Recommend
More recommend
