Breakfasts 2019 Welcome to October’s BIC Breakfast - Listen Up! Understanding the Digital Audiobook Supply Chain #BICBreakfast Kindly sponsored by
What is a BIC Breakfast?
BIC Committees Digital Supply Chain Libraries Metadata Physical Supply Chain
Regular BIC Events BIC Breakfasts (monthly) Networking Events Building a Better Business Seminar at London Book Fair (12 th March 2020 – BIC Building a Greener Business Seminar)
Engagement Extensive Training Programme Social Media: @BIC1UK @KarinaLuke @BIC_LCF Connect with us on Twitter, Facebook and LinkedIn.
Over to Alan…
W3C Introduction for BIC Breakfast: Listen Up! Understanding the Digital Audiobook Supply Chain J. Alan Bird, Global Business Development Leader London, October 2019
Web for All Tim Berners- Lee’s message at London Olympics that the Web is for Everyone
The Generative Web
W3C Community: Focus on Innovation • W3C is an open innovation community • As more technology platforms migrate to the Web, W3C is broadening its focus to provide collaboration, facilitation, and technical guidance to a growing set of stakeholders. Entertainment Publishing Advertising Automotive Telecom Web Payments Web of Data Web of Things (IoT)
Focus Areas of Innovation Core Web (HTML, CSS, etc) Mobile Web Real-time Comm Streaming Video Connected Car Payments Digital Publishing Immersive Blockchain, DIDs Secure Payments Digital Credentials 2005 2011 1994 2013 2015 2017 2018 Future
W3C Expands Core Capabilities of the Web Current Work 1 3
Core Web Capabilities: Future Innovations Future work 1 4
Key Facts about W3C ● Founded in 1994 by Web inventor Tim Berners-Lee ● ~460 Members; full-time staff ~60 ● Community of <11,000 ● Liaisons to drive interoperability ● ISO TC 68, ISO 20022, IETF, … In 2016, Tim Berners-Lee received the ● Hundreds of specifications,royalty-free Turing Award for his invention of the Web.
Why Web Standards? • Standards work well for • Shared technical problem • Good enough technical solution • Ecosystem interest in common resolution W3C provides the forum and process: community and membership develop the specifications that drive the evolution of the Web.
Membership Benefits • Shape the future and prioritization of Web standards • Network, develop expert resource contacts • Create business partnerships with global technology leaders • Provide strategic direction, new perspectives and your specific use cases to the Web community
J. Alan Bird Thank you! @JAlanBirdW3C alan.bird@w3.org @w3c
Over to Elizabeth…
Understanding the Digital Audiobook Supply Chain ELIZABETH CAMPBELL DIGITAL OPERATIONS CONTROLLER, PAN MACMILLAN
What’s different? Casting Metadata Cover image Recording Editing Distribution
Typical print production schedule 12 months Publication Text in house Final text approval 9 weeks • Recorded, edited and distributed at the very end of the ‘traditional’ Audio production begins production cycle
Audio schedule 9 weeks Publication Final text approval Editing Delivery to retailers – 3 weeks before publication Text sent to Reader Master delivery – 4 weeks before publication Recording – 7-8 weeks before publication
Over to Simon…
BIC Digital Supply Chain: Understanding the Digital Audiobook Supply Chain Simon Pallant Digital & I.T. Services Manager Gardners
Digital Wholesale and Distribution Publishers Total Lines Physical Books 63,838 5,906,597 Non Book / Merchandise 903 9,650 Digital Content 26,223 2,851,950 Music 11,952 269,728 Film 1,176 50,811
Digital Wholesale and Distribution Publishers Total Lines Physical Books 63,838 5,906,597 Digital Publishers Total Lines Non Book / Merchandise 903 9,650 eBooks 26,069 2,790,194 Digital Content 26,223 2,851,950 eAudio 154 61,756 Music 11,952 269,728 Film 1,176 50,811
Supply Chain Publisher Gardners Vendor Consumer Fulfilment Platforms Retail Library Academic Onix Files Cover Images Sample Files Distribution Channels Onix Files Cover Images Sample Files MP3’s
eAudio Logistics Considerations • Title (Package) Size Overall average size 403mb per title • Zip files & Individual chapters Overall average 43 Chapters per title (1-1708) • Variable audio formats • Variable File Names • Inserts Publisher Deliveries Storage Comparison: • Back Catalogues: 2.8 million eBooks 62k eAudio Titles FTP 28tb 25tb (x2) USB HD’s 100tb+ Archive NAS CD’s • Regular Deliveries: FTP eAudio eBooks
eAudio Supply Considerations • Standardise Metadata as Onix • Standardise Cover Image Sizes • Audio File Processing: Rip From CD’s Split or Join Audio Files Convert WAV files into Different Formats for Each Platform MP3’s @ 128kbps (min), M4A’s, MP4’s Rename Files To Standardise Chapter Naming Add ID3 Tags: Title Author Narrator Publisher Publication Date Chapter Number Track x of y Embed Cover Image Extract Samples (First 2mins) Package for delivery as Chapters and Zips
Supply Chain Consume Publisher Gardners Retailers r Fulfilment Platforms Retail Library Academic Onix Files Cover Images Sample Files Distribution Channels Onix Files Cover Images Sample Files MP3’s
Supply Chain - Reality Publisher Consumer Gardners Retailers Consumer Publisher Consumer Publisher Consumer Library Publisher Retail Suppliers Consumer Fulfilment Publisher Consumer Publisher Consumer Academic Library Suppliers Publisher Consumer Fulfilment Consumer Publisher Consumer Academic Publisher Consumer Fulfilment Aggregators Publisher Consumer Publisher Distribution Publisher Importers Publisher
Thank You! Simon Pallant Digital & I.T. Services Manager Gardners
Over to Paul & Nick…
Digital Retail Audiobook Supply Chain Paul Bradley - I.T. Project Manager Nick Coveney – Publisher Relations and Content Lead
Background • W. F. Howes is the UK’s leading audiobook publisher, part of the RBMedia Group. • Entered into the Retail market in 2008 with launch of Whole Story Audiobooks Imprint. • In 2017 W. F. Howes launched our Whole Story Quest imprint. • Currently have 4,469 Digital Retail Audiobook Titles on sale. • Digital Retail Audiobook publications and sales have significantly grown year on year.
W. F. Howes Digital Retail Audiobook 900 Titles Published 800 700 600 500 400 300 200 100 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Old ld and New Dig igital Supply Chain Process • Average 65 new Digital Retail Audiobook titles per month • Audiobook File, Image File and Metadata creation. • Old Retail Digital Supply Chain Process • New Automated Retail Digital Supply Chain Process
New Digital Supply Chain Process
New Supply Chain Benefits • Reduced time in preparing files to send. • Decreased delays in the supply chain in sending the Metadata and Assets. • The Metadata is now more accurate. • Increased the number of pre- release titles distributed to Retailers.
Current Dig igital Supply Chain Is Issues • Getting Metadata, Images and Audio assets ready in a timely manner. • Limitations on internet bandwidth. • File Transfer technical issues. • Successful file transfer acknowledgements. • Highlighting significant & prioritised titles just before release. • Most retailers do not advise of their lead times.
Kobo Audiobooks
Our preferred formats • Kobo issues Onix 3.0 for metadata because it is the standard • MP3 or M4A files • No individual file should be over 200MB, no product should be over 800MB. (In both of these cases, it can significantly compromise the user’s experience in requiring such large files on their device). • Bitrate and mono/ stereo encoding is at your discretion PAGE KOBO CONFIDENTIAL 43
Common mistakes and how to avoid them The Kobo Audio Operations team has generated an easy to understand 14 page guide of Dos and Don’ts for metadata supplied to Kobo Which details common mistakes publishers make with their Audiobook metadata, some of these may appear obvious However as the ONIX 3.0 integration of metadata based on our template is automated, any deviation from our requested standards will cause ingestion issues. (Even relatively innocuous differences such as using lowercase or extraneous spaces in data fields). PAGE KOBO CONFIDENTIAL 44
Why preorders are more sensitive on audiobooks Your audiobook assets should be delivered to OverDrive/ Rakuten Kobo at least 2 weeks in advance of their On Sale Dates, ideally 4 weeks prior to its publication date. If a title has been pushed out or cancelled, you will need to update your metadata with us at Kobo as soon as possible . If you don’t know the new on sale date please refrain from setting an inaccurate On Sale Date (e.g., 2099), and instead make the title inactive for the time being. PAGE KOBO CONFIDENTIAL 45
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