BOUBA KIKI Performance Negative Initials Live 4.5 years Less - PDF document

I really like your Why being called “Davy” is a bad idea: name! Sound Symbolism and the Perception of Social Dominance Thank you! David Cottrell, Solveigh Broadhurst & Anna Brooks I got it for my birthday Norma Jean Marilyn Monroe Reginald Kenneth Dwight Elton John Mortenson Germans with Noble-Sounding Surnames More Often Names and employment prospects Work as Managers König Bäcker Olivia Wilde Olivia Cockburn Silberzahn & Ahlmann (2013) Correlational data Sound Symbolism Christian Name starts with “D” Poorer Academic BOUBA KIKI Performance Negative Initials Live 4.5 years Less (PIG, DIE, FAT) Common Name Higher Grades More popular Trustworthy Job Interviews Familiar Name Journal Ratings Attractiveness Likability Ease of Pronunciation Job promotions Job interview Ramachandran & Hubbard (2001) Köhler (1929)

Sound Symbolism Sound Symbolism High Frequencies - Indicator of Size Frish Frosh Yorkston and Menon (2004) Does the sound of a name change our Diminutive Suffix perception of a person? Charles Charlie Daniel Dany Facial Dominance Female Faces -2 -1 0 +1 +2 Todorov, A., Dotsch, R., Porter, J. M., & Falvello, V. B. (2013) Female Faces Male Faces -2 -1 0 +1 +2 -2 -1 0 +1 +2 Diminutive Diminutive Names Names Dorlie Loany Sonty Cherdy Mophie Garty Karby Fuskie Rerby Skilly Dominant Dominant Names Names Enda Derta Serbel Cletto Volmo Gedal Braka Darzor Febton Slonto

Phase 1: Passive Learning Phase 2: Active Learning Derta Volmo Serbel Enda Mophie Mophie Dorlie Cherdy Loany Cletto Sonty Phase 3: Test Each Face Compared to every face in th Which of these faces is more dominant? -2 -1 0 +1 +2 Diminutive Names Dominant Names 25 Trials x 2 Hypothesis Results: Female Faces 100 Diminutive Name n = 20 Faces Selected as more Dominant (%) Faces Selected as more Dominant (%) Diminutive Name Dominant Name p < .004 Dominant Name 75 50 25 0 -2 -1 0 1 2 -2 -1 0 1 2 Facial Dominance Facial Dominance Results: Male Faces Discussion 100 Diminutive Name Dramatic effect of diminutively suffixed name on the perception of n = 20 Faces Selected as more Dominant (%) Dominant Name female faces Effect on male faces is less clear cut. 75 Dominant facial features override the name effect 50 25 0 -2 -1 0 1 2 Facial Dominance

Who would pick a Diminutive name? Who would pick a Diminutive name? Most popular Girls Most popular Boys Names (2015) Names (2015) 1. Olivia 1. Oliver 2. Charlotte 2. William 3. Mia 3. Jack 4. Ava 4. Noah 5. Amelia 5. Jackson/Jaxon/Jaxson 6. Emily 6. Thomas 7. Sofia/Sophia 7. Lucas 8. Sophie 8. James 9. Chloe 9. Alex/Alexander 10. Ruby 10. Ethan ?