Boston University 2011 Smart Lighting Challenge: Team FOXLight Felipe Spinel, Ahmad Nawasrah, Connor McEwen, Parker Fox
Thought process What was our logic when brainstorming? Line of Sight Available Substitutes Infrastructure Reqs Value in Proximity Intrinsic LED Benefits Short-term applications Page 2
What makes Amazon, Netflix or Apple Genius so successful? Page 3
Retail Industry Trends Study, 2009 What problem are we helping to solve? Source: Retail Trends Study, 2009 (KPMG, NRF Foundation and BIGresearch) Page 4
The FOXLight Cart • Touch Screen • GreenLight Communications Enabled • Optional Barcode Reader http://www.samsung.com/us/mobile/galaxy-tab Page 5
How Does FOXLight Work? Grabs the shopping cart, scans loyalty card Customer enters The cart immidiately says “hello” the market The store automatically sends her coupons and promotions based on Browses the her current location store Based on the product, the store can also send product promotion The store would save the customer route and her shopping habits Finishes The store manager analyzes the data Under the hood Enhances the promotions to the next customer Page 6
Value to the Grocer: Cost Savings and Revenue Growth LED lighting and controls Targeted just-in-time will result in $50,875 in promotions for baby and energy savings per, year pet goods and use of per store. technology as means to enhance the customer experience serve as retention. Enable price discrimination through targeted promotions to customers with varying Following the Netflix WTP. Repeat purchases model, promote the and “liking” lead to inventory that needs to recommendations. move. Page 7
Value to the Shopper: A Clever Shopping Experience Will provide directions Discounts on products a based on a shopping list or shopper would already product search, creating be interested in efficient shopping purchasing, and easy experience. access to store wide discount information. Will provide food and drink suggestions based on current or previous This is a fun, efficient, purcahses, and also helpful and intuitively based on what similar interactive grocery shopping customers have bought experience. or recommended. Page 8
Estimated Costs FOXLight Screen $ 45 Housing $ 5 Battery $ 10 Components $ 100 IR transmitter/receiver $ 3 Total Cost/unit $ 163 Software Development (fixed) $ 150,000 Green Light Cost/Unit $ 900 Page 9
Competitive Messaging: We do it better. FOXLight • Smart Lighting Technology enables precise location • Results in energy savings for the store • Advertising relative to shopper profile AND position Mercatus • Wireless technology is less precise with location • No energy cost savings with wireless • Uses general display advertising insensitive to location Page 10
Timeline and Milestones Proof of Concept and Pilot Phase Rollout Phase Approach Approach ID Pilot ID Pilot Implement Implement major chains major chains Program Program and and (i.e., Whole (i.e., Whole Grocer (2 Grocer (2 Evaluate Evaluate Foods, Foods, Trader Joe’s) Trader Joe’s) mos.) mos.) (6 mos.) (6 mos.) Approach Approach Grocery Grocery Fact Fact Design Design Store Store Finding Finding (6 mos.) (6 mos.) Network Network (3 mos.) (3 mos.) Page 11
Further Applications in the Long Term Cart Tracking Shift the point of sale to the cart itself Establishing a communications standard Games for kids on the screen Page 12
Conclusion The FOXLight shopping experience, enabled by GreenLight technology, will bring grocers and their customers closer together in an interactive and dynamic shopping experience. Page 13
Do You Have Any Questions? Placeholder, enter your own text here Page 14
Recommend
More recommend
