BlueScope Buildings North America Investor Visit Presentation Dan Kumm, President 28 April 2014 BlueScope Steel Limited. ASX Code: BSL
Important Notice THIS PRESENTATION IS NOT AND DOES NOT FORM PART OF ANY OFFER, INVITATION OR RECOMMENDATION IN RESPECT OF SECURITIES. ANY DECISION TO BUY OR SELL BLUESCOPE STEEL LIMITED SECURITIES OR OTHER PRODUCTS SHOULD BE MADE ONLY AFTER SEEKING APPROPRIATE FINANCIAL ADVICE. RELIANCE SHOULD NOT BE PLACED ON INFORMATION OR OPINIONS CONTAINED IN THIS PRESENTATION AND, SUBJECT ONLY TO ANY LEGAL OBLIGATION TO DO SO, BLUESCOPE STEEL DOES NOT ACCEPT ANY OBLIGATION TO CORRECT OR UPDATE THEM. THIS PRESENTATION DOES NOT TAKE INTO CONSIDERATION THE INVESTMENT OBJECTIVES, FINANCIAL SITUATION OR PARTICULAR NEEDS OF ANY PARTICULAR INVESTOR. THIS PRESENTATION CONTAINS CERTAIN FORWARD-LOOKING STATEMENTS, WHICH CAN BE IDENTIFIED BY THE USE OF FORWARD-LOOKING TERMINOLOGY SUCH AS “MAY”, “WILL”, “SHOULD”, “EXPECT”, “INTEND”, “ANTICIPATE”, “ESTIMATE”, “CONTINUE”, “ASSUME” OR “FORECAST” OR THE NEGATIVE THEREOF OR COMPARABLE TERMINOLOGY. THESE FORWARD-LOOKING STATEMENTS INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS WHICH MAY CAUSE OUR ACTUAL RESULTS, PERFORMANCE AND ACHIEVEMENTS, OR INDUSTRY RESULTS, TO BE MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS, PERFORMANCES OR ACHIEVEMENTS, OR INDUSTRY RESULTS, EXPRESSED OR IMPLIED BY SUCH FORWARD-LOOKING STATEMENTS. TO THE FULLEST EXTENT PERMITTED BY LAW, BLUESCOPE STEEL AND ITS AFFILIATES AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS, ACCEPT NO RESPONSIBILITY FOR ANY INFORMATION PROVIDED IN THIS PRESENTATION, INCLUDING ANY FORWARD LOOKING INFORMATION, AND DISCLAIM ANY LIABILITY WHATSOEVER (INCLUDING FOR NEGLIGENCE) FOR ANY LOSS HOWSOEVER ARISING FROM ANY USE OF THIS PRESENTATION OR RELIANCE ON ANYTHING CONTAINED IN OR OMITTED FROM IT OR OTHERWISE ARISING IN CONNECTION WITH THIS. 2
INTRODUCTION US Navy Hangar- Jacksonville, FL BlueScope Construction
Progress towards our goal of Zero Harm Lost time injury frequency rate Medically treated injury frequency rate 18 2 1.8 16 Medically treated injuries per million man-hours worked Lost time injuries per million man-hours worked 1.6 14 1.4 12 1.2 10 1 8 0.8 6 0.6 4 0.4 2 0.2 0 0 2008 2009 2010 2011 2012 2013 2008 2009 2010 2011 2012 2013 4
BlueScope Buildings North America is part of BlueScope’s Global Building Solutions segment External segment reporting structure 1 BlueScope Australia & New Zealand Building Products Global Building Hot Rolled Products ASEAN, North New Zealand and Solutions North America Coated & Industrial Building Components & America and India Pacific Steel Products Australia Distribution Australia Products • Operates metallic • Leading global • Largest supplier and • Major steel product • Only fully integrated • 2.0Mtpa mini-mill in coating and painting designer and only manufacturer of supplier / distributor flat steel maker in Ohio lines and roll-forming manufacturer of HRC, plate, metal to the Australian New Zealand • 50/50 JV with Cargill in Indonesia, EBS 2 coated and painted building and • Leading domestic Inc. Malaysia, Thailand, steel in Australia construction, • Key markets in market share of flat • Voted no. 1 flat rolled Vietnam, India and automotive, white China & Nth • Australian finished- products steel supplier in North America goods manufacturing America; plants in product capacity of • Includes iron sands North America and general ASEAN, India, • Includes NS ~2.5Mtpa; domestic (Jacobson Survey) mines (own manufacturing Middle East BlueScope Coated market 1.9Mtpa in consumption and for 12 consecutive industries Products JV • Supplying buildings 1H FY2014 export sales) years to global customers • China coating & painting (1) BlueScope also has a Corporate segment which is not shown (2) Engineered building solutions 5
Global Building Solutions segment has been established to unite BlueScope’s Building Solutions businesses and accelerate growth Global Building Solutions Buildings North Solutions Product & Buildings Global Accounts America Australia Buildings China ASEAN Engineered Building Engineered Building Engineered Building Engineered buildings, Engineered Building Solutions to key Solutions in North Solutions, Ranbuild and coated steel and Solutions and ASEAN multinational accounts America Water solutions in building components and oversight of JVs Australia (Lysaght) in China (SBS, TBSL) Pat Finan – President Dan Kumm – President Stewart Dellar – President Craig Smith – GM Bernie Landy – President Sales A$1.5Bn Over 5,000 employees across 12 countries 24 manufacturing facilities 116 years combined experience with BlueScope Leadership 141 years combined experience working in steel and construction sector 6
A broad portfolio of leading Building Solution brands / products Buildings ASEAN Buildings North America Solutions Australia Global Accounts Saudi Building Systems Product & Buildings China 7
BUSINESS OVERVIEW Costco – Melbourne, Australia
BlueScope Buildings North America overview • BBNA designs/manufactures/markets Engineered Building Solutions (EBS) to the low-rise non- residential construction segment • Comprised of the leading pre-engineered building brands and best known builder distribution networks • BBNA has 26% market share in North America • Brief history: BSL Buys Butler Butler Founded Butler 1 st to introduce 3- GFC Impact plate Rigid frame VP introduces “custom concept” 1948 2008 2012 2009 1901 1963 2014 2004 1939 VP Buildings Commenced GBS Formed Business BSL Acquires VP 9
So what is an engineered building solution (EBS)? Engineered Building Solution Conventional steel building Fit-for-purpose structural system • Conventional design using • leveraging tapered frame concept standard hot rolled sections Standard structural members • Design each structural member to • meet unique load requirements selected from known criteria Performs well with large clear- Performs well with low and high- • • span requirements and low-rise rise solutions with moderate to low construction spans required Scope typically stops with • Frequently integrates roof and/or • wall system as a total solution structure and deck Key benefits to engineered building solutions are: Reduced steel usage on targeted end use buildings Integration: One trade performing structure, roof, and walls vs. three Rapid construction time Superior lifecycle costs of metal roof systems Reduced dependency on certified welders in field Well suited for emerging design-build trend in construction industry 10
Mission / vision of BBNA • BBNA does not define ourselves as a metal building supplier. We are a solution provider proficient in both metal buildings and conventional steel. In fact, we provide hybrid solutions that leverage the best of both worlds • Mission: To grow our industry leading position as a solution provider for the non-residential low-rise building market. Delivering our products and services primarily through multiple brand, closed distribution network of Builders with a focus on differentiation and growth initiatives through the rollout of new products, new services, and superior quality 11
Both Butler and VP give BBNA a unique history of being a market leader 1 st to use computer designed rigid frame structure 1 st to utilise prepunched structurals and panels 1 st to utilise fiberglass blanket insulation between panel & structural 1 st to offer ‘Z’ shaped purlins 1 st to offer “Custom Engineered” building vs. “Pre-Engineered” 1 st to market through network of local contractors 1 st to offer low-slope pre-engineered buildings 1 st to offer a pre-engineered standing seam roof system 1 st to initiate formation of MBMA (Metal Building Manufacturer’s Association) 1 st to introduce Skyweb fall protection system 1 st to offer G30 Acrylic as standard 1 st to offer self-curbing day lighting system 12
BBNA supply chain / channel to market Up-stream Mid-stream Down-stream North WII BBNA Star Butler Butler Shared Services Builders Platform BSL / Steel- Nippon scape Manufacturing Purchasing Innovation / R&D VP End SDI VP Engineering System Customer Builders Service Warranty Admin Centers Quality Control Human Resources Nucor Finance / Tax Payroll BSC IT Gerdau Non-market Facing Market Facing Leverage Economy of Scale Brand Specific Focus 13
Nearly 2,000 Butler and VP builders across North America 24% 14
BlueScope Construction history Manufacturing Plants Manufacturing Plants Data Centers Data Centers • Established in 1970 • In-house construction capability Distribution Centers & Distribution Centers & Shipping Hubs Shipping Hubs • Account for 14% of BBNA Revenue • National footprint – licensed in all 50 states Aircraft Hangars Aircraft Hangars • Capabilities include: program accounts, government, & large/complex jobs • Strategic purpose is to capture all work that doesn’t fit our existing builders’ capability 15
BlueScope Construction has a long history of conquering challenges of key corporate accounts FedEx Ground In response to September 11 terrorist attacks Over 100 projects since 1995 Air National Guard Operation Noble Eagle 30 Hangars in 30 Days at 10 Locations 16
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