BIG IDEAS & Cradle to Cradle A NEW GEOLOGICAL EPOCH Humans - - PowerPoint PPT Presentation

BIG IDEAS & Cradle to Cradle

Humans have changed the planet so much since the industrial revolution that we've started a whole new geological era

A NEW GEOLOGICAL EPOCH Anthropocene

CRADLE TO GRAVE DESIGN PARADIGM

Cobber runs out before oil

Production of 1 ton Copper creates 600 ton of waste

Phosphorus

Materials disappear

Outcome of our Cradle to Grave ’production concept’

40% af energy consumption Indoor air 3-8 worse than

• utside air
• ver 40% of our children have allergies

Toxic chemicals and heavy metals all around us

Plastic in the Pacific Ocean

Albatrosses on the island of Midway, Central Pacific

Tekst

‘Cradle to Grave’ : Target is 0

Reduce, avoid, minimize, prevent

Is the purpose of being here to do less bad?

Eco-Efficiency Rearranging the deck chairs on the Titanic

What is

the next

Big Idea?

EVOLUTION

As one process...

• how do we communicate,

collaborate, innovate?

• what are our values, morals, ethics?
• how do we design our life on earth?

(Cradle to Cradle provides an answer to the last

question, but without a significant minority sharing evolutionary values, we are not likely to make it in time)

Organize the Future Instead of Regulating the Past

Focus is not on ‘doing things right’ - but on ‘doing the right things’

Learning from the process

• WASTE EQUALS FOOD

(nutrients=nutrients)

• USE CURRENT SOLAR INCOME
• ACTIVELY SUPPORT DIVERSITY

CRADLE TO CRADLE

The technical and biological metabolism

Design Biological nutrients

Climatex life cycle

Design Technical nutrients

Herman Miller Mirra Chair

Cradle to Cradle product platform

(Many hundred products assessed and developed over the past 25 years)

IDENTIFY THE BEST: ABC-X CATEGORIZATION

Cradle to Cradle is based on an advanced scientific methodology developed by EPEA and MBDC

CRADLE TO CRADLE : THE GOAL IS QUALITY

When the product is properly assessed down to 100 PPM we have taken the first step towards a positive agenda. The goal is better business where we ensure healthy material streams for future production and generations. Cradle to Cradle implementation does not happen over the night - it is a process that happens in a partnership with the client and what makes sense business wise.

DEFINE, INCREASE, SUPPORT, OPTIMIZE

The building industry consumes: 30-40% of our energy 15-20% of our water ressources 40-50% of our raw materials

Burj Khalifa i Dubai i de Forenede Arabiske Emirater 828 meter verdens højeste menneskeskabte struktur

C2C in buildings

Is it a biological or technical nutrient? Are the materials recyclable or compostable? Can it be taken apart? Does your energy come from renewable energy sources? Is the water cleaner when is comes

• ut of your building than when it

came in? Are you practicing social responsibility?

C2C building manual with Realdania

C2C building manual with Realdania

C2C building manual with Realdania

Maersk container ships going Cradle to Cradle

See video about Maersk C2C ambitions on their new container ships:

http://www.youtube.com/watch?v=Axs4MT8QCcg

CRADLE TO CRADLE APPROACH TO COST STRUCTURES

MN

RR

RD

Research for / Design of the situation MN < RR + RD

COMPETITION OF STRATEGIES

The technical and biological metabolism