BIENNIAL DOWNTOWN TAMPA WORKER AND RESIDENT STUDY Conducted by HCP Associates on behalf of the Tampa Downtown Partnership
The 2018 study incorporated the SSD’s expanded boundaries Background Study was established as a baseline study in 2008 Results from prior years’ studies have given rise to enhanced accessibility to the river, new attractions, and more Tampa’s valued stakeholders were asked to offer insight into the future of Downtown 2
What is Downtown Tampa’s Greatest Asset? 3
Resident & Worker Assets: Top 6 Trending 2018 2016 2014 2012 Relative Relative Relative Relative Category Category Category Category Frequency Frequency Frequency Frequency Water access/ Riverwalk 6.9 Riverwalk 5.0 Parks 2.9 4.7 Waterfront Water access/ Water access/ Museums/Aquarium/ 3.5 Parks 3.1 2.8 4.0 Waterfront Waterfront Theatres Water access/ Museums/Aquarium/ Parks 2.7 3.1 2.3 Parks 3.7 Waterfront Theatres Museums/Aquarium/ Restaurants/Bars 1.9 3.0 Riverwalk 2.2 Location 2.9 Theatres Activities/Events/ Potential/Growth/ 1.9 Amalie Arena 2.2 Restaurants/Bars 2.0 2.3 Things to do Opportunity Museums/Aquarium/ 1.6 Restaurants/Bars 2.0 Other 1.7 Riverwalk 2.3 Theatres 4
The Riverwalk I'm an avid walker on the Riverwalk which is so delightful. I love working in Tampa Heights – easy access to the Riverwalk for a lunchtime walk, lovely places to catch a drink or food after work. Riverwalk is becoming a spine of the area. 5
Resident & Worker: Assets (Getting Around Downtown) 88% 93% ON FOOT 35 % 44 % 84% 89% Workers Residents 85% 87% PERSONAL CAR 79% 89% Increase in satisfaction with walking 76% 72% from 2010 to 2018 UBER/LYFT 41% 42% 62% 49% DOWNTOWNER 40% 24% 49% 58% TECO LINE STREETCAR 21% 91% 89% 87% 87% 25% 62% 62% 30% 61% 57% 57% 51% 37% WATER TAXI 15% 17% 46% 53% PERSONAL BICYCLE 14% 2010 2012 2014 2016 2018 17% Worker Resident Resident 2018 Resident 2016 Worker 2018 Worker 2016 6
What is Downtown Tampa’s Biggest Opportunity to Improve? 7
Resident & Worker Feedback: Opportunities Resident Opportunities Worker Opportunities 8
Retail Availability 9
Residents & Workers: Insufficiencies Monthly Visit(s) to Shopping Centers Insufficiencies in Downtown Trend indicates fewer people are visiting shopping centers 41% Home Furnishing 40% 2008 2010 2012 2014 2016 2018 31% 100% Pharmacy 41% 80% 43% 60% Formal Clothing 30% 40% 20% 53% Gifts 31% 0% Hyde Park Village West Shore Plaza International Plaza 54% Shoes 42% 61% Other Resident & Worker Insufficiencies Groceries 61% 67% Casual Clothing 53% Gas Stations Ice Cream Shops Worker Resident 10
Parking and Traffic 11
Residents & Workers: Commute Time Downtown Downtown Tampa Tampa 12
Workers: Parking How do you pay for parking? Transportation Subsidy from Employer Types of Parking: 50 % Parking Transit 53 % Monthly Garage 28% 2% Completely Paid 23 % Never Pay 23 % to Park Surface Lot 16% 3% Partially Paid 19 % Hourly 24 % Meter 1% 55% 8 % (on Street) Other Mode None Daily 60 % Pay more to have a parking space closer to destination 40 % Pay less to have a parking space further away from destination 13
Residents: Parking How many parking spaces are reserved for your Does your household own a car? household, excluding visitor parking? 3% X 1 X 2 44% 52% 1 + * ? *Either have more than two parking spaces (8%) or Yes, one Yes, more than one No don’t know how many parking spaces they have (2%) 14
Downtown Tampa: Then and Now 15
Trending: Resident & Worker Demographics Resident Age and Tenure Worker Age and Tenure Resident age range is becoming Worker’s age and tenure remain steady an even mixture of 25-64 Age 2010 2012 2014 2016 2018 2008 2010 2012 2014 2016 2018 Under 25 25-34 35-44 45-54 55-64 65 or older Under 25 25-34 35-44 45-54 55-64 65 or older 50 % Increase in 5+ years tenure Tenure from 2010 to 2018 2008 2010 2012 2014 2016 2018 2010 2012 2014 2016 2018 One year or less 2-3 years 4-9 years 10 or more years Less than one year 1 - 4 years 5 or more years 16
Residents: Hours Active in Downtown Tampa 12-5AM Compared to 2016, Residents are most 6-9PM Residents are more active active from between the hours of 6PM to 9PM midnight and 5AM 25 % Increase in Residents that Decreases in daytime activity correlates with work from home since 2016 increased number of residents working from home 17
Workers: Hours Active in Downtown Tampa 42 % 4 in 5 leave the workplace to 7PM- experience Downtown Tampa Increase from 12AM once a week or more 2014 to 2018 ( Most frequent reasons are for lunch, followed by taking a walk and errands) Workers increasingly lingering into the evening hours as of 2018; suggesting that they are leveraging retail and food/beverage options in Downtown Tampa 18
Downtown Tampa Then & Now 219 % Growth in total units from 2008 Residencies in Downtown Tampa 2008 2016 2018 2,362 5,709 7,546 Total Units Occupancy - 86% 90% Rate 19
Housing Demographics Workers Residents 51 % interested in living Downtown within next five years 66 % 64 % Would prefer to own in Downtown Would like to own in Downtown instead of rent $1,798 $ 2,440 Average monthly housing threshold Average monthly mortgage threshold For the 49% uninterested, common reasons include: • High rent costs • People not wanting to raise children in Downtown • People wanting a yard for their dogs 20
Residents & Workers: Recommend Downtown Tampa Residents and Workers agree, both are likely to recommend Downtown Tampa as a place to work or live Definitely Likely 96 % 90 % Likely of Residents of Workers 2018 Residents Somewhat Likely 15 % 2014 Residents 5 % Somewhat Unlikely Increase in Increase in 2018 Workers Unlikely “ definitely likely” “ definitely likely” since 2016 since 2016 2014 Workers Not at all Likely 0% 20% 40% 60% 80%
DOWNTOWN TAMPA LOOKING AHEAD Conducted by HCP Associates on behalf of the Tampa Downtown Partnership
This report was created by HCP Associates on behalf of the Tampa Downtown Partnership. If you have any questions regarding the study, feel free to contact us at 813-318-0565 or submit your question through our contact form at www.hcpassociates.com/contact.
Recommend
More recommend
