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Between school, family and media: Do the children carry energy-saving messages and practices? Franoise Bartiaux Universit catholique de Louvain Belgium francoise.bartiaux@uclouvain.be Outline of the presentation Objectives Impacts


  1. Between school, family and media: Do the children carry energy-saving messages and practices? Françoise Bartiaux Université catholique de Louvain Belgium francoise.bartiaux@uclouvain.be

  2. Outline of the presentation  Objectives  Impacts of environmental messages on children's agency & associated feeling of power  Are children actors in these environmental issues?  Outline of the presentation  Theoretical framework  Data  Results  Policy implications 2

  3. Theoretical framework  Sociology of family  Modes of coordination between the family (the parents) and the exter n al agents of socialisation (Kellerhals & Montandon, 1991) ‏  Autonomi sa tion processes of pre-teens of 11-13 yrs (de Singly, 2006) ‏  Sociology of consumption  Focus on children (Martens et al ., 2004) ‏ 3  Children as ‘wise deciders’ (Bauman, 2005) ‏

  4. Qualitative data  13 in-depth interviews with families where  The eldest (or only) child is 10-11 yrs old  And this child is living with both parents (coordination) ‏  Grid: activities after school (including home- school r oute) & for the parent(s), education practices & opinions  One different intermediary per interviewee  Interviews realised by my students (spring 2007 & 2008) ‏  In French-speaking Belgium (1 in Grand Duchy of Lux.) ‏  Diverse socio-economic background & family composition 4  Content analysi

  5. Results 1. Children in social networks of actors

  6. Children in social networks of actors  Detailed results in Moussaoui, Bartiaux & Filliastre (2008) ‏  Media: ambivalent messages  Series and games are the most popular (active zapping) ‏  Specialised broadcasts on environmental topics + news  Advertising incites to consume more  School: sensitisation depends on teachers  Variation be tween children (wind mill, ‘addicted to recycling’, nothing)  Variation between teachers of a same school 6

  7. Green classes…  Coordination between school and specialised organisations (green classes, library , museum, big sweater day, festival of sciences…) ‏ 7  http://www.classesvertes.be/classe_verte_nature.html

  8. s ’ t u r “ t i e h t a t a t s c h o , o d l I ’ s a y s ’ t m i a y b e m o e r o f r h t e p a n l e , t w e e t n d m a y b e o t h a v e m o e r a n economica l concern [at home]” (Mother) ‏ 8

  9. Children in social networks of actors  Families: varied & ambivalent messages  Different & sometimes opposite logics  Financial savings  Ri g ht to consume (Baudrillard, 1970) ‏ & to thoughtlessness  refusal to mix the roles of the two generations: “I do not see children as agents of change in a family (…): adults have to think like adults, ( ...) children do not have to assume that [responsibility]”  1 family aims at minimising its impact on the planet 9  Energy-related practices

  10. Results 2. Social types of interactions within networks of actors Do the children carry energy-saving messages and practices? To which conditions?

  11. Greenhouse effect • Principle • Consequence on vegetation • Action: shared or public transportation ⇒ what for children? 11

  12. Modes of coordination between the family (the parents) an d the external agents of socialisation (Kellerhals & Montandon, 1991) ‏ Participation: the family relays or not the other actors’ influences Diffusion: “the wideness of the role (tasks or compete Participation nces) attributed by the family to the other agents of socialisation” - + Diffusion - Opposition Mediation + Delegation Coordination 12

  13. Opposition: Low participation & low diffusion “ And alone I have also learne d a little. [Silence]” (Laurent, 10, his mother is speech therapist ) ‏ “ Please Mum, try to recycle your waste ” (Cédric, 11, his mother is Post employee ) ‏ Participation Diffusion - + - Opposition Mediation + Delegation Coordination 13

  14. 14

  15. Opposition: Low participation & low diffusion Participation “The school will - + not educate” - Opposition Mediation The parents do Diffusion Low child High child Low child High child not relay agency agency agency agency external advice + Delegation Coordination Low child High child Low child High child agency agency agency agency Low child agency: children are “under control” or “too small” High child agency: “Since our performance on recycling [the waste], I am addicted to recycling.” [Mother] “Yes, to some extent, he would be more careful than we are, than I am.” 15

  16. Delegation: Low participation & high diffusion Participation Busy parents - + Diffuse role to - Opposition Mediation the other agents Diffusion Low child High child Low child High child agency agency agency agency No or little relay + Delegation Coordination of the influences Low child High child Low child High child of other agents agency agency agency agency Low child agency: lots of sport, routines, rarely on his own High child agency: “I may play [with my Nintendo] whenever I want, except, yes, when I have finished my schoolwork” 16

  17. High participation score if...  If children report what’s going on at school  “ What is happening at school is often a black box (…) he doesn’t tell muc h about school. ” (Arthur’s mother, chemist) ‏  If parents are listening to them  “ he often comes back from school by saying ‘the teacher has said that…’. Children listen well to their teacher. 17 ”

  18. Mediation: High participation & low diffusion “I do not wait Participation from school - + that… that it - Opposition Mediation interferes with Diffusion Low child High child Low child High child the way that agency agency agency agency one teaches + Delegation Coordination them things” Low child High child Low child High child agency agency agency agency Low child agency: “What I am reproaching, it’s the attempt to utilise the children to make the parents feel guilty. Well, I'm smoking and ... well, this is my difficulty and a challenge for me” High child agency: “if I am cold, I take a shawl or a sweater” 18

  19. Coordination: Low participation & low diffusion Participation “They are really - + well informed - Opposition Mediation from all sides, Diffusion and in addition, Low child High child Low child High child agency agency agency agency they love nature + Delegation Coordination and respect it.” Low child High child Low child High child agency agency agency agency Low child agency: ? High child agency: sorting the waste, carpooling to school, gardening, camp in a forest during holidays… 19

  20. Do the children carry energy-saving messages and practices? Yes if…  Parents recognise and help develop a strong child’s agentive power  Parents have a high participation score: they relay, comment & exchange environmental information, advice or practices issued by the other agents of socialisation  At home, there are some energy-saving practices  At home, there are some energy-saving messages  The other agents of socialisation provide the children with environmental education 20

  21. Policy implications  Sensitisation campaigns directed to children: always 2 ‘side-effects’  they learn of their agentive power , both on themselves and in the family, to change or not energy related practices  children also learn socialised ways of linking their environmental knowledge or concern with their energy-consuming practices : contradictions, laughs or impersonal “one tries” or “one should try” 21

  22. Policy implications  To develop policy instruments to organise the cooperation between different socialisation agents , or to further encourage it, in order to practically increase children’s ability to act as agent of change, by way of  subsidies,  recommendation to teachers,  specialised coordination offices,  school benchmarking Internet tools  ... 22

  23. Policy implications  These types of cooperation between different socialisation agents would relieve children from doing often alone this coordination between their parents, their school and the media,  each child alone in his or her family,  with more or less success or failure and  with a higher or lesser child’s empowerment as a consequence. 23

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