Ben Bridge Jeweler The next 100 years A brief history Founded in - PowerPoint PPT Presentation

Jan 19, 2023 •284 likes •571 views

Ben Bridge Jeweler The next 100 years A brief history Founded in Seattle in 1912 Five generation family-run business Nearly 100 stores across Western United States and Canada Owned by Berkshire Hathaway since 2000 Your Personal

Ben Bridge Jeweler The next 100 years…
A brief history • Founded in Seattle in 1912 • Five generation family-run business • Nearly 100 stores across Western United States and Canada • Owned by Berkshire Hathaway since 2000
Your Personal Jeweler We don’t want to sell a customer once, we want to earn the opportunity to be a Jeweler For Life.
The challenge • Strong customer loyalty • Good brand awareness • Weak market differentiation
Sea of Sameness
Sea of Sameness
Jewelry advertising: Cheesy
Jewelry advertising: Cheesy
Jewelry advertising: Cheesy
Jewelry advertising: Cheesy
Jewelry advertising: Impossible
Jewelry advertising: Outrageous
Our Traditional Perspective https://youtu.be/ELZ_YhjHQhM
Problem These are either • unmemorable or unattainable • They miss why jewelry matters
New creative partnership
We believe • Daily life is special and should be celebrated • Jewelry is so precious that it deserves to be worn everyday • Our job as jewelers is to curate jewelry that is beautiful, durable, and enduring enough to elevate the everyday lives of our customers • Jewelry becomes a indelible part of our lives, and grows increasingly valuable as it bears witness to our journeys
Creative Execution: FOR LIFE The true meaning of jewelry transcends a single moment. It is the least valuable it will ever be when someone finds it within our stores. The true value of fine jewelry is revealed over time as it becomes part of someone’s life. We believe that jewelry becomes more valuable, indeed more perfect, over time. It is the culmination of millions of everyday moments that turns a piece of jewelry into something truly precious.
https://youtu.be/Mlok3676JTM
TIMELESS Magazine
We don’t need to be alchemists, we just need to do justice to our extraordinary products.
This is the story of Toscano https://youtu.be/-eYb0OBwokE
Inspired by people, places, and gemstones https://youtu.be/e-QVHw53JDI
Ben Bridge Jeweler The next 100 years…

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