BEC World Plc. Presentation At SET ’ s OPPORTUNITY DAY 31 March 2006
BEC World Plc. Outline Industry Overview 2005 First 2 months of 2006 Financial Highlights
Media Industry Overview: Source: Nelsen Media Research
TV Advertising Expenditure: Bt m 60,000 50,000 40,000 30,000 20,000 10,000 0 1992 '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 High Growth Rate – Recovers Fast Source: Nielsen Media Research
TV ADEX – Month by Month: TV ADEX (2003-5) 5,000 4,000 3,000 2003 2,000 2004 1,000 2005 - Jan Mar May 2003 Jul Sep Nov Source: Nelsen Media Research
Media Industry Overview: Source: Nelsen Media Research
Media Industry Overview: Source: Nelsen Media Research
TV Adex 2005:
Market Shares 2005: Share of adspend Share of viewers % 45 40 35 30 25 20 15 10 5 0 Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV Source: Nielsen Media Research
Audience Share 1999-2005: Ch.3 60 Ch.5 50 Ch.7 40 Ch.9 30 Ch.11 1999 20 2003 2002 2001 2000 ITV 10 0 2005 2004 ITV Ch.11 Ch.9 Ch.7 Ch.5 Ch.3 Source: Nielsen Media Research
ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY-FEBRUARY 06 VS 05 BAHT MILLIONS MEDIA YTD 06 SOV% YTD 05 SOV% DIFF % Change TV 7,799 59.34 7,216 58.44 583 8.08 RADIO 916 6.97 833 6.75 83 9.96 2,458 18.70 2,395 19.40 63 2.63 NEWSPAPERS MAGAZINES 882 6.71 844 6.84 38 4.50 CINEMA 180 1.37 191 1.55 -(11) -(5.76) OUTDOOR 765 5.82 731 5.92 34 4.65 TRANSIT 135 1.03 123 1.00 12 9.76 IN STORE 8 0.06 16 0.13 -(8) -(50.00) TOTAL 13,143 100.0 12,347 100.0 796 6.45
TV ADEX - YTD February iTV Ch.11 Ch.9 2005 2006 Ch.7 Ch.5 Ch.3 - 500 1,000 1,500 2,000 2,500 Source: Nelsen Media Research
TOP 10 BRAND GROUP ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 05 000'BAHT BRANDS 2006 2005 1 POND'S FACIAL SKINCARE PRODUCT 190,748 88,201 2 M ENERGY DRINK 112,086 129,152 3 TV DIRECT DIRECT SALES 109,877 74,486 4 DTAC-DPROMPT MOBILE PHONE SYSTEM 104,472 61,611 5 ONE-2-CALL MOBILE PHONE SYSTEM 89,047 84,594 6 OIL OF OLAY FACIAL SKINCARE PRODUCT 80,306 85,853 7 TOYOTA PASSENGER CARS 79,570 13 8 CLINIC ANTI DANDRUFF SHAMPOOS 73,275 29,727 9 SONY TELEVISION 73,049 32,931 10 HONDA MOTORCYCLES 69,919 8,850
TOP 10 ADVERTISER ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 05 000'BAHT ADVERTISER 2006 2005 UNILEVER (THAI) HOLDINGS 616,352 419,850 PROCTER & GAMBLE (THAILAND) 257,901 258,436 TOYOTA MOTOR THAILAND CO.,LTD. 235,288 147,525 ADVANCE INFO SERVICE PCL. 230,194 267,090 TOTAL ACCESS COMMUNICATIONS 184,380 135,341 OSOTSPA (TECK HENG YOO) 181,199 227,548 GMM GRAMMY PUBLIC CO.,LTD. 179,544 179,012 SONY (THAILAND) CO.,LTD. 163,003 130,100 COLGATE-PALMOLIVE(THAILAND)LTD 136,902 66,097 PTT PUBLIC CO.,LTD. 133,473 65,538
2005 Financial Highlights: Baht:Million 2005 +/- YoY Ad.Revenue 4,963 -10% Concerts & Shows 1,032 +70% Oth. Sales Revenue 312 +42% Total Sales Revenue 6,308 -0.2% Net Profit 881 -45%
4Q2005 Highlights: Baht:Million 4Q05 +/- QoQ +/- YoY Ad.Revenue 1,404 +19% +9% Concerts & Shows 162 -19% -25% Oth. Sales Revenue 115 +45% +4% Total Sales Revenue 1,681 +15% +4% Net Profit 293 +42% +23%
High Operating Leverage: 3.00 2.80 As our operating costs 2.60 and expenses are mostly 2.40 fixed in nature, thus BEC 2.20 World has high operating 2.00 leverage. 1.80 1.60 Our profitability will 1.40 improve greater than the 1.20 growth rate of our revenue 1.00 growth. 0.80 0.60 Revenue Profit Revenue and Profit Growth (1Q99 is BASE)
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