Basic Social Media: Facebook and Twitter
Crafting Your Message for Social Media: I just signed up for this cool new tool but who am I talking to? First- Define your audience. Who do you want to connect to and how do you want to connect with them? This will help you determine what social media channels to focus on. • People inside your congregation to keep them engaged with the church and each other during the week • To reach people outside the congregation • What are the demographics of your target audience? Are they young, baby boomers, single, families, women, men…?
Crafting Your Message for Social Media: I just signed up for this cool new tool but what do I have to say? Use your mission statement as a starting point.
Crafting Your Message for Social Media : Another good place to start is to show how your congregation is living out the Five Marks of Mission. The Five Marks of Mission • To proclaim the Good News of the Kingdom • To teach, baptize and nurture new believers • To respond to human need by loving service • To seek to transform unjust structures of society, to challenge violence of every kind and to pursue peace and reconciliation • To strive to safeguard the integrity of creation and sustain and renew the life of the earth
Crafting Your Message for Social Media : Other ideas for defining your message Base your post on the Revised Common Lectionary & Daily Readings Holy Women, Holy Men The seasons of the church year Is there something your church is know for (for example: Music ministry, Christian Education opportunities, social justice & outreach in the community, clergy preaches great sermons, health & wellness ministry)
Types of posts: Promotional Post Example of a post that promotes the church or an event. Make it visually appealing so it catches the eye in your audiences’ newsfeed.
Ideas for Promotional Posts: Invitation to attend services Bible Studies Fundraisers Youth activities
Types of posts: Storytelling Post Example of a storytelling post. Inform your audience what it means to be a part of your church. Use pictures or text. A picture tells a thousand words though.
Ideas for Storytelling Posts: • Spotlight and interviews with parishioners • Reflections from the clergy, vestry, parishioners • Spotlight on outreach projects • Throwback to the history of the church • Show how congregation celebrates the seasons of the church • Show congregation enjoying fellowship among members
Types of posts: Post to engage and / or provide a call to action Example of a post meant to engage and /or provide a call to action . Don’t be afraid use humor and let your church’s personality shine.
Types of posts: Curated content to reinforce a message / spark conversation Example of a curated content post
Facebook page layout
Facebook group layout
Twitter layout
Hashtag example
Facebook List Example
Twitter list example
Facebook friends list
Creating a Facebook friends list
Posting only to a Facebook friends list
Scheduling Facebook Posts
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