Audience Outlook Monitor: Museums and Galleries Tandi Palmer Williams ‣ June 2020
Many people are comfortable to start KEY FINDINGS attending museums and galleries How comfortable would you feel attending the following types of cultural facilities today, assuming they were open and following recommended safety procedures? N = 23,664 Walking around a museum 11% 48% 40% or gallery A community art space or 20% 52% 28% studio Using hands-on exhibits at 76% 18% 5% an interactive museum Not comfortable Somewhat comfortable Very comfortable Audience Outlook Monitor 2
Key indicators suggest a complex KEY FINDINGS outlook for re-engaging visitors 7% 22% 93% are making plans to attend of museum-goers are ready want to see the same kinds of museums and galleries to attend as soon as it’s content they did before permitted 85% 38% 96% of museum-goers expect to of museum-goers have will be positively influenced be back as they were before, experienced a loss of by safety measures in the long-term household income 3
Top tips for re-engaging visitors with exhibitions 1. Manage expectations about attendance 2. Keep your core in the loop 3. Be vigilant in applying safety guidelines 4. Share safety at every opportunity 5. Spark joy for every visitor 6. Normalise visiting by sharing it widely 7. Think about digital as part of the mix long-term 4
For resources, head to: www.thepatternmakers.com.au/covid19 Snapshot Report Fact Sheets Dashboard Survey Questions Subscribe for Updates Ideas & questions 5
Questions? info@thepatternmakers.com.au
Recommend
More recommend
