ATTRACTING VOLUNT NTEER ERS Presented by: Hazel Maynard Alcoho hol a and D d Drug F Founda ndation n Good ood S Spor orts P Progr ogram
WELCOME TO GOOD SPORTS • Good Sports works together with local sporting clubs to build a healthier sporting nation. • We support local sports clubs, social teams and elite clubs at the pinnacle of their profession. • Our program has helped over 9,500 sporting clubs across Australia provide a safe and inclusive environment, where everyone can get involved. • This webinar is part 1 of 2 which will provide a toolkit for recruiting and retaining volunteers for your clubs into the future. 2 goodsports.com.au
Volunteering Victoria Volunteering Victoria is the state peak body for volunteering, focusing on advocacy, sector development and the promotion of volunteering. Volunteering Victoria has a singular and specialised focus on volunteering. We see our role as leading the development of a collaborative, sustainable, thriving volunteering community and movement in Victoria.
Today’s Agenda • Volunteer Administration – what does a club need in place? • Volunteer recruitment strategies – how to attract volunteers • Volunteer target demographics and advertising roles • Recruitment volunteer case studies
Definition of Volunteering “Volunteering is time willingly given for the common good and without financial gain” Volunteering Australia, July 2015
The National Standards • First developed by Volunteering Victoria in 1996 • Volunteering Australia further developed and released them nationally in 1997 • Reviewed in 2003, 2009 and 2014 • New standards released in 2015
W h i ch Pol i ci e s an d Proce d u re s s h ou l d you h ave ? • Volunteer Policy (rationale, rights and responsibilities) • Recruitment (including PDs, selection process, diversity and discrimination • Orientation and Induction • Support and Supervision • Grievance procedures and disciplinary policy • Exit procedures • Sexual harassment • Volunteer reimbursements • Volunteer Insurance • Health and safety
W h i ch d ocu m e nts s h ou l d you h ave ? • Role description • Volunteer agreement • Rights and responsibilities guidebook • Application/registration form • Interview record sheet • Induction checklist • Standard appointment letter/ • Volunteer exit thank you letter • Volunteer exit survey
Why do people volunteer? Volunteering is personal and motivations differ. They include: • Support personal goals • Because someone you know volunteers • Build social networks and connectedness • Affinity with causes and issues • Belief they can make a difference • Sense of purpose and empowerment • Sense of satisfaction, pride and accomplishment • Contribute and connect to the community • PASSION FOR THE SPORT!
Benefits of Volunteering • Support empowerment and self worth • Improve physical health and longevity • Build general wellbeing, emotional resilience • Improve mood and happiness • Build satisfaction, pride, purpose, accomplishment • Help develop new skills, expand life and work experience • Build social networks and community cohesion • Provide a pathway to economic participation • IT MAKES YOU FEEL GREAT!
Steps to successful recruitment • Why • What • Who • How • When and where
Activity Why do people volunteer for your organisation? List 5 reasons
You need a catchy ad …
You n e e d fi ve th i n g s i n a catchy ad … Attention Grabbing Headline! • Who you are • What the role is • What’s in it for the volunteer • How to make it happen
This is a great ad….. Come and meet the Stars! On Sunday 16 December, the City of Casey in conjunction with Melbourne Stars, will stage the Melbourne Stars Day at Casey Fields, Cranbourne from 11.30 am – 3.30 pm. The event is a free day of sporting workshops, kid’s workshops, rides, stalls and the opportunity to meet the Melbourne Stars players and get their autograph. The City of Casey is looking for volunteers to help out with a range of roles on the day. As a volunteer at this exciting event, you will be part of an energetic team which is dedicated to providing first class events for the community. Volunteers will perform a range of roles at the event which include, but are not limited to: » Event setup and pack down » Workshop Assistant » Photographer Assistant » Event Admin Assistant » Runner (answering questions from the public, checking toilets and bins, delivering water to staff and any other ad hoc event day jobs that arise) » Market research Each volunteer will receive a high visibility vest to use on the day, a drink & food during the event. Find out more about events in Casey at https://www.casey.vic.gov.au/events/melbourne-stars-family-day Time Required 4 hours Background Checks Required Police Check & Working with Children Check
Recruitment Strategies • Social media • Word of mouth • Local newsletters • Local advertising (eg fliers, bookmarks) • Local markets • Local radio • Community websites • Council website • GoVolunteer • Your existing volunteers/supporters/donors • Profiles of existing volunteers on your website/local media
64 % first got involved because they were asked to or through someone they know
Barriers to Volunteering • Limited meaningful volunteering opportunities that utilise skills and knowledge • Regulatory barriers, including screening, insurance, police checks etc. • Unable to make a long-term commitment • Health problems or physical ability • Socio-economic disadvantage • Do not know how to get involved • No-one asked me • Fear of rejection • Lack of understanding of the concept of formal volunteering
What is screening? The evaluation or investigation of something as part of a methodical survey, to assess suitability for a particular role or purpose.
W h at i s s cre e n i n g i n a vol u nte e r re cru i tm e nt contex t? • Role description • Interview • Reference check • Qualification or licence check • Criminal History check (police check) • International Police Check • Working with Children Check • Google/Facebook/LinkedIn check??
Case Studies (large club) • Developed policies and procedures, and supporting materials in line with the NS (including volunteer role descriptions, orientation checklists, safety instructions and checklists) • Developed a recruitment strategy and advertising material to appeal to existing fans and supporters, and to attract new community members
Case Studies (small club) • Recruited a volunteer to develop a recruitment strategy (partner of a member) and maintain volunteer records • Developed advertising material and role descriptions (for events volunteers – eg baggage tent volunteer, route marshal) • Developed a safety plan and OHS checklist • Attended events to distribute recruitment material (eg large triathlons and other sporting events)
To summarise – top tips …. • Think about whether it is possible to make your club or event family friendly • Tap into their interests and passions in your advertising material • Make it easy for people to register and limit or streamline the “red-tape” (ie Police Checks and Working with Children Checks) • Have established procedures for registering volunteers and maintaining accurate records • Consider how you will carry out induction, training and safety briefings • Make sure everyone has a meaningful role and contributes at a level that is appropriate to their skills, interests and abilities • Make sure volunteers know how to contact their supervisor or support person • Think of ways to acknowledge their contribution – provide information about the success of the club or the event and how their input helped achieve that • Be creative in maintaining contact
I leave you with this …. • In 2010, the sport and physical recreation sector attracted the largest number of volunteers (2.3 million) • The ABS 2014 General Social Survey revealed the most common type of volunteering in Australia relates to sport and physical recreation (followed by welfare/community, religious organisations and education/training) • Sporting and recreation organisations have the highest hours of volunteer involvement at 157.5 million hours per year Conclusion: Without volunteers there would be no sport in Australia at any level – amateur, professional, large or small, metro or regional – so give yourself a pat on the back and say thanks!
F O R M O R E I N F O R M AT I O N C O N TA C T Volunteering Victoria hazel@volunteeringvictoria.org.au Good Sports goodsports@adf.org.au
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