Assignment Description You are required within the designated group - PDF document

Melbourne Institute of Technology Pty Ltd CRICOS Provider No: 01545C, 03245K NSW Assessment Details and Submission Guidelines Unit Code: BB320 Unit Title: Integrated Capstone Strategy Assessment Type: Capstone Report and Presentation (Syndicate) Assessment Title: Capstone Report and Presentation (Syndicate) Purpose of the assessment The purpose of this assignment is to assess the following Learning Outcomes: (a) Assess an organisation ’s present business position, its long-term direction, its resources and competitive capabilities, the quality of its strategy, and its opportunities for gaining sustainable competitive advantage. (b) Formulate business strategies, reason carefully about strategic options, use what-if analysis to evaluate action alternatives, and make sound strategic decisions. (c ) Understand, explain and analyse the managerial tasks associated with implementing strategies and the range of actions managers can take to successfully implement strategy. (d) Appreciate and assess how and why ethical p r i n c i p l e s , core values, and socially respo nsible management practices matter greatly in the conduct of a compan y’ s business. Weight: 40% (Capstone Syndicate Presentation 10% + Report 30%) Total Marks: 40 Word limit 2000 Release Date: week 4 Due Date: week 10 & 11 Submission Guidelines: Capstone Report and Presentation (Syndicate) 1

Assignment Description You are required within the designated group to develop a Capstone Report & Presentation. Report This requires students to use appropriate strategic management terminology, concepts, models and diagrams, and carry out additional research relevant to the topics covered during the course of the trimester. Assignment needs to discuss the following in details: 1. Introductio n including your company’s vision, mission statement, objectives 2. Discussion of your strategic approach (adopted strategy) to simulation including three level strategies (corporate, business, functional) 3. Discussion of Po rter’s Five Forces in relation to your company 4. Discussion of your company’s competitive advantage and factors creating this competitiveness 5. Your company’s value chain analysis Reference requirement is eight references from peer reviewed journal articles and at least one book. Report will need to be around 2000 words. Presentation Presentations will be done in syndicates. Since much of modern management life is spent in some type of team/syndicate interaction, working in a syndicate provides a natural "lab", preparing students to carry out management tasks. This requires exceptional skills in oral presentation, persuasion, discussion, and discourse. As part of this students will have opportunities to learn how to present their position and defend it, how to persuade others to their point of view, how to negotiate differences of opinion and decide matters that can be reduced to analyses of the facts or logic. 2

Marking Guideline Capstone Report 30 marks Possible Marks Comments Marks Allocated Executive Summary 2.5% 5% Introductio n including your company’s vision, mission statement, objectives Discussion of your strategic approach (adopted strategy) to 5% simulation including three level strategies (corporate, business, functional) 5% Discussion of Po rter’s Five Forces in relation to your company Discussion of your company’s competitive advantage and 5% factors creating this competitiveness Your company’s value chain analysis 5% Recommendation & Conclusion 2.5% Presentation (Syndicate) 10 marks Power point slides must include one or more of the 2% following: charts, graphs, statistics, pictures, photos or other graphics are used in the power point slides Power point slides are clear, logical and proper 3% Findings are clearly presented. Communication with 3% audience is professional Time management 1% In slides & end of slides list of references 1% TOTAL 40% Overall Marks: = _______ Marks Date: OVERALL COMMENTS: Assessor Name: Assessor Signature: 3