As trading continues to move increasingly online, the use of a fmoor trader graphic as a logomark becomes increasingly out of date. Interactive Brokers leads the marketplace as a discount, online brokerage fjrm. The close to twenty years of innovation and commitment to its mission, have earned the fjrm many accolades and thousands of new clients. While the current Interactive Brokers’ logo is familiar to many that have been with the company since its early days nearly 20 years ago, the market has evolved and so too must the brand. It is more important than ever to communicate the fjrm’s sustained commitment to innovation going forward and that starts with a logo refmective of that.
The goal of this design is to be modern and minimal, while maintaining easily recognizable branding. The signature color red remains, but darkened slightly for a richer, more timless look. The italicized type, combined with the lefu-to-right arrow, symbolize forward progress. The interac- tion of the arrow with the letterforms is a literal interpretation of the “interactive” half of the fjrm’s namesake. The subtle upward curvature of the arrow mimics that of a bullish breakout. The darker shade of red is key to Interactive Bro- kers, helping it maintain its identity, and standout from other fjrms in the fjeld trending increasingly green and neon with their branding. Red is also a strong choice of color when consider- ing the ever growing Asian market, where the color holds positive connotations related to good fortune and joy.
R160 G0 B6 CMYK 24% 100% 100% 22% Futura PT Medium
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