Apollo at a Glance Leading Global Tyre Company o Presence across India, Europe & other growing economies of Asia Leading Tyre Manufacturer in India, Balanced Product Portfolio o The company posted a consolidated revenue of ₹ 16,096 crores in FY2020 o Inaugurated the Andhra Pradesh plant o Introduced multiple initiatives to ramp up Company’s product portfolio o Roped in Sachin Tendulkar as Manufacturing Across the company’s brand ambassador 2 Continents o Became the first tyre company o Manufacturing presence in Asia & in India to introduce a range of Europe fuel-efficient tyres in FY2019 highlighting the role played by R&D team in creating first-to- market products Mix of Global & Regional Brands o Maintained leadership position in the CV tyre segment and built on the dominant position in the overall TBR market o Doubled Apollo CV zones to 50 along with the expansion of Apollo Retread Zones o Introduced SUV tyres — Apterra OWL (Outward White Lettering) — with white lettering on the sidewall Extensive Distribution Network o Launched Apollo Alpha — 'India's first zero degree steel- belted motorcycle o ~6,200 retail dealers in India radial tyre ’ o ~5,400 dealer outlets in Europe o Became the exclusive supplier to Tata Motors’ Ultra -electric buses.
Apollo at a Glance Sales To More Than 100 Countries Worldwide o Plant : Enschede, Netherlands o London, UK o 300 MT per day o Global Marketing Office o R&D EA , Enschede & Frankfurt o New Jersey, USA o Sales & Marketing Office o New Greenfield : Hungary o Dubai, UAE o Bangkok, Thailand o Tyres : Passenger Car & CV o Sales & Marketing Office o Sales & Marketing Office o Plants : Oragadam, Limda, Perambra, Kalamassery & Chinnapandur o 1,700 MT per day o R&D APMEA : Chennai o Singapore, Marketing Office Procurement Office o Kuala Lumpur, o Johannesburg, Manufacturing Plant Malaysia Sales & Marketing Office South Africa o Sales & Marketing Office R&D Center Procurement Office Project Site Global presence in line with the company’s vision of being a significant global player
Management Team Gaurav Kumar Francesco Gori Benoit Rivallant Daniele Lorenzetti Chief Financial Officer Director President, Europe Chief Technology Office Onkar S Kanwar Chairman & Managing Director Pedro Matos K Prabhakar Markus J Korsten P K Mohamed Chief Quality Officer Chief, Projects Chief Manufacturing Officer Chief Advisor, R&D Sunam Sarkar Satish Sharma Robert Steinmetz President & Chief Director President, APMEA Neeraj Kanwar Business Officer Vice Chairman & Managing Director Highly experienced team with average tenure of over 10 years in Apollo Tyres
Company’s Beliefs VISION To be a premier tyre company with a diversified VALUES and multinational presence o Customer First o Business Ethics o Care for Society o Empowerment o One Family o Communicate Openly
Key Milestones Second Plant in First Plant in Perambra, Kerala Limda, Gujarat 1977 1991 Acquired Vredestein Banden BV, Netherlands All Radial Plant in 1995 Oragadam, Tamil Nadu 2006 2009 o Acquired Reifencom German Tyre Distribution company o Laid the foundation 2010 stone for the Hungary Greenfield Plant o Global Procurement Office, Singapore Acquired plant in o Launched two-wheeler Global R&D Kalamassery, Kerala tyres in India Acquired Dunlop Center Asia, India o Sales & Marketing Tyres, South Africa 2011 Office, Malaysia 2013 2014 2015 o Inaugurated the 2016 Hungary Plant o TBR Launch in Europe Sales & Marketing 2017 Office, Dubai o Sales & Marketing Office, Thailand o Global R&D Center Europe, Apollo’s growth has been Netherlands Laid the foundation stone o Global Marketing Office in 2018 driven by a well thought for the company’s London, UK seventh manufacturing o Partnered with Manchester strategy of organic and facility in Andhra Pradesh United inorganic initiatives 2020 Inaugurated the Andhra Pradesh plant
Key Performance Indicators Revenue Segmentation 2.4 6.1 19.1 0.75 38.9 9.6 Geography (%) Customers (%) Products (%) 80.9 31.5 57.75 APMEA Replacement Passenger Vehicles 43 Europe OEM Truck-Bus Others Off Highway Light Truck Other Gross Sales ( Bn ) Net Profit ( Bn ) Capital Expenditure Outflow ( Bn ) 127.43 11.23 16.21 FY16 FY16 FY16 140.53 10.99 33.19 FY17 FY17 FY17 149.39 7.24 31.02 FY18 FY18 FY18 172.73 6.80 22.93 FY19 FY19 FY19 160.96 4.76 28.36 FY20 FY20 FY20
Product Categories Trucks Passenger Cars OHT Two Wheelers Farm
Brand Strategy Well Positioned Multi-brand Strategy Across Different Segments Passenger Car Tyres All Season & Bicycle Pricing Brand UHP & Winter Commercial Vehicle Off Highway Two Wheeler Brand Segment Positioning Tyres Tyres Tyres Tyres Summer Tyres Tyres Global Niche ✓ ✓ ✓ ✓ ✓ Top Premium ✓ ✓ ✓ ✓ ✓ Medium Global o Formed a branding tie-up with Manchester United Football Club in 2013 o Starting with a few European countries, the company now has a global partnership with the football club
Technology o Focus on New Product Development to grow market share o Research of new transportation solutions with lowest possible impact on environment o Partnered with various technical bodies, universities & OEM partners across the world o Developed market leading brands in truck radial & cross-ply Commercial categories for India o Developed superior compounds for Mileage, Rolling Resistance & Vehicle (CV) cut chip resistance R&D Centre, o Launched the new XMR with LiveBond Steer mile technology in Chennai, India India: We believe it offers customers lower cost of ownership & more total tyre life o Proven history of manufacturing expertise & innovation o Developed ‘ Spacemaster ’, a collapsible spare tyre for high end cars Passenger o Launched the variable front spoiler made with a specially developed EPDM Vehicle (PV) rubber for the European market that we believe helps in improving high R&D Centre, speed handling & fuel efficiency Enschede, o Focus on sustainable material research: Development of the production Netherlands chain of natural rubber & Inulin from Russian dandelions & use of reprocessed material as a replacement for natural rubber
Innovative and Winning Products
Distribution Network India Extensive Distribution Network in India o 6,200 (incl. ~2,300 exclusive retail dealers) o 143 sales offices including regional and area offices o 17 Regional distribution centers servicing 143 stocking points o Wide specialist network: Apollo Super Zone, Apollo Zone, Apollo CV Zone, Apollo Farm Zone, Apollo Point EUROPE Distribution Network across Europe o ~5,400 third party dealers in Europe o 11 (excludes France, Italy, Romania) European National Sales Offices with sales personnel and warehouses o Further enhanced presence through acquisition of Reifencom which operates across 6 countries in Europe and has 37 stores in Germany
Key Partnerships Customers Testing Facilities * This is only a representative listing and not comprehensive in any manner
Awards & Recognitions Leadership Onkar Kanwar - Ernst & Young ‘Entrepreneur of the Year - Manufacturing’ Onkar S Kanwar awarded with the Officers Cross (Civilian Division) of the 'Order of Merit' of Hungary
Awards & Recognitions Customer Services Excellence in Customer Delight Award - Hyundai Motors India Mahindra Supplier Excellence Award
Awards & Recognitions Leadership Human Resources CSR o India’s Best Companies to Work for 2018 Asia Responsible Entrepreneurship Award for HIV-AIDS initiative o Global Sustainability Leadership Awards 2014 o Asian CSR Awards for Health Enhancement Category 2015
Awards & Recognitions Manufacturing Legal Tire Manufacturer of the Year, by Tire Technology International ICSI National Award Excellence in Corporate Governance
Awards & Recognitions Marketing / PR Marketing / PR Cannes: Silver Lion for ‘Adopt a Pothole o Cannes: Golden Dolphin for Marketing Communication
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