ANNUAL GENERAL MEETING 1
➢ Guests Arrive ➢ Chair Welcome ➢ Overview of the past 12 months and forthcoming year ➢ Adoption of Board of Directors and Accounts ➢ Q & A and AOB ➢ Networking and drinks AGENDA 2
OBJECTIVES 3
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PROJECTS AND OVERVIEW 6
Summer Festival Village Ambassador The BID also supports the Hampstead Hampstead Village BID recently Summer Festival in the village with commenced a three-month trial sponsorship which is used to promote the partnership with The Welcome People to village. appoint a Village Ambassador for Hampstead. Flower Baskets Saving Business Money The BID has installed 85 floral hanging The BID will be launching a new Savings and Advisory baskets across the BID area each year to Service for BID members. This will be offered in enhance the appearance of the village. partnership with Full Utilities. Community Cleaning Marketing The BID manages regular additional cleaning, above and beyond the statutory duties of local authorities, including deep A wide range of marketing initiatives are cleaning of pavements within the BID area and removing used to promote Hampstead Village as a chewing gum as well as graffiti removal. destination. Communications Christmas Lights We like to connect with local businesses face-to-face, but we Hampstead Village’s Christmas lighting is provided also use a range of media to keep BID members and associated parties as well as the press up to date with our activities. by the BID and each year we upgrade and expand the scheme to illuminate new areas. Christmas Festival Collaboration and Lobbying The BID puts on Hampstead’s Christmas Festival. This is We understand Hampstead is a thriving and bustling community for an opportunity for residents and guests to come to workers and managers. That is why the BID is always working with the together to celebrate the festive season. various resident and cultural groups in order to provide a clear voice for Hampstead at all levels. Discounted Van Hire Waste and Recycling Sceme Hampstead Village BID members who sign up First Mile, in partnership with Hampstead and mention the BID will get a discount to use Village BID, will provide businesses in the BID Zipcar services. area discounted general waste and recycling services.
BUSINESS SUPPORT £11,922 8
Waste and Recycling Scheme First Mile, in partnership with Hampstead Village BID, will provide businesses in the BID area 20% off their general waste and recycling services with an extra 33% off their cardboard recycling. This partnership will help lower congestion, improve air quality, improve recycling rates, and reduce the number of bags on our pavements. 9
Pricing 2019/2020 Hampstead First Mile List Saving & 2020/2021 Village Price Price Medium Rubbish £1.20 £1.50 20% Sack Medium Mixed £1.08 £1.35 20% Recycling Sack Large Mixed £1.38 £1.72 20% Recycling Sack Cardboard £0.90 £1.35 33% Recycling Sticker 10
Discounted Van Hire Hampstead Village BID members who sign up and mention the BID will get a discount to use Zipcar services. Join and get £30 driving credit as well as exclusive business benefits: 3,000 cars & vans across London parked near your home or office, on-demand access 24/7, save money with up to 29% off driving rates, add unlimited drivers to your account, fuel, insurance, Congestion Charge incl., and dedicated business support team. 11
Discounted or Free Training Hampstead Village BID is providing a series of free and heavily subsidised training courses for employees of BID businesses to undertake. Social Media First aid Manual Handling Work at Height Fire Safety Fire Marshal & Ladder Safety Hazardous Asbestos Substances Food Safety Awareness (CoSHH Level 2 awareness) Managing Health 12 and Safety
Collaboration and Lobbying We understand Hampstead is a thriving and bustling community for workers and managers. That is why the BID is always working with the various resident and cultural groups in order to provide a clear voice for Hampstead at all levels. This includes lobbying on behalf of businesses to Camden Council, City Hall, and central Government. 13
Working Together for Hampstead
Savings and Advisory Service The BID will be launching a new Savings and Advisory Service for BID members in partnership with Full Utilities. With Full Utilities expertise, the service provided across a whole range of core costs including electricity, gas, water, merchant card services and insurance policies. Many BID members may even be able to recoup the full cost of their BID levy by using this service. There is no fee or obligation to sign up – so why not see if we can help you to save money in your business? Download the Savings and Advisory Service Brochure to find out more or contact: marcos@hampsteadvillagelondon.com. 15
MARKETING AND EVENTS £84,551 16
Communications We like to connect with local businesses face-to-face, but we also use a range of media to keep BID members and associated parties as well as the press up to date with our activities. We send a monthly newsletter to our BID members and regular consumer newsletter to residents and visitors to Hampstead. To subscribe and keep updated on the latest BID projects, services and events, please enter your details in the signup form on our homepage or contact: marcos@hampsteadvillagelondon.com. 17
Marketing Our GOALS: to publish content that will increase the footfall within Hampstead Village; to reach the largest audience as possible to build area awareness; and to act as a platform and hub for all local happenings We’ve executed this by… Creating a strong online presence with a regular posting pattern and active community engagement Amending the overall aesthetic and positioning to better capture HV and the businesses within it Running highly engaging and unique content features (i.e. competitions, in the kitchen at The Duke, how to create an arrangement with S&G Flowers, property tour with Stella Lange etc.) Launching a series of ‘Area Guides’ to highlight some smaller/more hidden streets Launching a consumer-facing newsletter (a new platform/channel for HVBID) Trialing digital advertising to targeted audiences 18
BY THE NUMBERS KPIs since 13 March 2019; accurate as of 21 October 2019 +1,823 +495 1,200 +396% overall Avg. reach/ +63% overall Instagram Facebook followers Tweet followers 150 703,135 Businesses featured Reach over 6 months over 90 days 19
Christmas Festival The BID puts on Hampstead’s Christmas Festival. This is an opportunity for residents and guests to come to together to celebrate the festive season. This will be the third year the BID has put on the festival and it promises to be even better than previous years. The festival has garnered popularity not just in Hampstead but across London you can view previous articles in the Evening Standard and Ham & High. 20
Hampstead Summer Festival As well as delivering our own events, the BID supports the Hampstead Summer Festival in the village with sponsorship which is used to promote the village. The Summer Festival is an annual event which highlights the various business offers, activities, and events over the summer period. 21
Hampstead Visitor Map The Hampstead Visitor Map will be an opportunity for tourists and residents to explore our vibrant village. The map will be a basis for future maps which will highlight the various shops, restaurants, and museums in the village. The map will be available online on our website (hampsteadvillagelondon.com), in participating businesses, and at the Hampstead tube station. 22
PUBLIC REALM, ENVIRONMENT AND PARKING £98,574 23
Community Cleaning The BID manages regular additional cleaning, above and beyond the statutory duties of local authorities, including deep cleaning of pavements within the BID area and removing chewing gum as well as graffiti removal. 24
BY THE NUMBERS 15,000 Pieces of gum removed 3,000 sq/m 2018/2019 90 pavement jet washed 2018/2019 Areas of graffiti 208 removed in 2 months Hours of cleaning 2018/2019 25
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Public Realm Improvements The BID has also supported public realm enhancements such as the addition of the diagonal crossing at the junction of Heath Street and High Street. We also continue to comment and are consulted on any projects by Camden Council or TfL 28
Floral Displays The BID provides over 85 floral hanging baskets across the BID area each year to enhance the appearance of the village. The floral baskets are put up in May and stay up until late September. The BID is looking to also install winter baskets to ensure our village is looking great all year round. 29
Village Ambassador The Village Ambassador will be a friendly face for all those who visit Hampstead Village. Ambassadors have extensive experience of customer service and hospitality in other London areas will be a knowledgeable and friendly on-street presence in the Village, able to assist visitors who are looking for a business or specific area and will also be able to recommend new and exciting places to explore. 30
BY THE NUMBERS +870 visitors welcomed 31
BY THE NUMBERS +400 reported rubbish to Camden 32
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