Annual General Meeting For personal use only Daniel Rabie Chief - PowerPoint PPT Presentation

For personal use only Annual General Meeting

For personal use only Daniel Rabie Chief Operating Offjcer Growth Opportunities: Cloud Accounting & Document Management

For personal use only Cloud Accounting Reckon One

Enormous Market Opportunity We’re just getting started... For personal use only Only 10% in the cloud of 5.2 million SME’s United Kingdom Only 20% in the cloud of 2.06 million SME’s Australia Only 35% in the cloud of 470,000 SME’s New Zealand And internationally most markets are far less mature. Tens of millions of potential businesses across dozens of countries. * ESTIMATED FROM VARIOUS MARKET SOURCES DEC 2015

Reckon One has strong, rapidly growing support Customer feedback: For personal use only 10 / 10 10 / 10 10 / 10 “Love it! So easy to use. “Great conversion from “Very easy to use, I much Perfect for my very Xero, good customer service prefer it in comparison small business.” and a much better price.” to MYOB.” Nicole Ruigrok, Each Peach Unique Lindsay Forwood, Express Pest Tamara Pato Industry partnerships: Association of Accounting Technicians Institute of Public Accountants “Reckon One is easy to use, afgordable for 3,800 members 35,000 members sole traders and can be easily adapted to suit an individual business’s needs.” Institute of Certifjed Bookkeepers Australian Bookkeepers Network Stephanie Luck, BAS Agent, Accounting Technician, 6,226 members April 2016 Media coverage:

A better Reckon One every day An average of 6 new major features released each month For personal use only A few key releases Feb 2016 Feb 2016 Mobile User Optimisation Experience Aug 2015 Apr 2016 Dashboard Payroll Customisation Sept 2015 Apr 2016 Bank Rec. Batch Automation Payments Oct 2015 Dec 2015 Invoice Favourited Customisation Reports Dec 2015 Jan 2016 Feb 2016 Dec 2015 Time & Expenses Additional Email Quick Access Reporting Enhancements Transactions

Reckon One is revolutionising simplicity and value It’s like an App Store for businesses. For personal use only Our users are taking advantage of this, and loving it. Most popular Reckon One module combinations 20% 15% % of our users 10% 5% May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

A unique pricing model We built our system on a fundamentally difgerent pricing structure For personal use only that will be diffjcult to compete with 80 % 85 % 65 % Less than starting Less than starting price Less than starting price price of Xero. of MYOB Essentials. of QuickBooks Online. Yet we’ve cut no corners on quality, with a world-class User Experience, built on the best technology. For example we hear Xero making a lot of noise about moving to AWS as an ‘innovator’... we did this 2 years ago. * TAKEN FROM XERO, MYOB AND QUICKBOOKS’ WEBSITES, 24 MAY 2016

The momentum is growing New Reckon One trial and conversion metrics keep accelerating. For personal use only The future looks very exciting... Trials Customers Conversion Territory A signifjcant increase Exponential Massive increase in Launched into the huge in trials with our month-on-month paying conversion rate from United Kingdom market. Payroll release. customer growth. trial to paying customer.

For personal use only Document Management SmartVault and Virtual Cabinet

Adoption Curve If you think we’re early to the Online Accounting space... For personal use only Online Accounting Professional Online Document Management Innovators Early Early Late Laggards Adopters Majority Majority

22 For personal use only % Average user growth in our document management software over the last 12 months

45,000 users on our software today... For personal use only Small Accounting Firms Large Accounting Firms (SmartVault) (Virtual Cabinet) 12,000 users 33,000 users

...sharing documents with over 533,000 clients. For personal use only Small Accounting Firms Large Accounting Firms (SmartVault) (Virtual Cabinet) 12,000 users 33,000 users 408,000 clients 125,000 clients

SmartVault: A platform for the future Key to accelerating our cloud based document management journey For personal use only Capability Speed Synergies Territory A world-class foundation Accelerated development Cost and development Strong presence in the for cloud based time now possible. effjciencies. United States market. document management.

Presence in multiple markets For personal use only Making our document management software expansion easier New Zealand United Kingdom 18 years in business 15 years in business Australia United States 29 years in business 25 years in business

Not just for Accountants Every profession is an opportunity For personal use only Financial Planning Insurance Legal Professional Services And many, many more...

For personal use only