Fueling the Movement – Unforgettable and Unique Fundraising Experiences
Featured Presenters • Gene Caffrey, Greater Carolinas Chapter • Jeff Zaniker, Indiana State Chapter • Kurt Lorch, Indiana State Chapter • Mark Solari, South Central Region • Sarah Hwang, Wisconsin Chapter
Workshop Overview • Do It Yourself (DIY) and Finish MS Fundraising are opportunities for people from across the country with a deep commitment to the MS cause to raise awareness and critical funds in new and creative ways. • Featured fundraisers: – Race Across America Relay – Double Dare Dodgeball Tournament – Fight MS…Eggroll Style – Every Step Beats MS
“Every Step Beats MS” Gene Caffrey
My Story • First identifiable attack during Florida Ironman November 2009 • Diagnosed February 2010 at age 41 • “Every Step Beats MS” came to me during a tough run • Triathlons, cycling, running, & fitness keep me going • NC has been good to me: – Greater Carolinas Chapter of National MS Society – Bike MS in New Bern, NC – Local MS events – Began my year-long Finish MS Campaign
Inspiring Others Through Movement • Raise awareness and funds through racing and fitness • Decided on Finish MS • Use of Social Media • Link URL www.everystepbeatsms.com to my Finish MS page
2014 Finish MS Schedule – Half Marathon – Olympic distance triathlon – Open water 1 mile race – Long Distance Duathlon – Raleigh 70.3 Half Ironman Triathlon – Several 100K cycling events for MS – Several sprint triathlons – 2014 Bike MS New Bern, NC 100 miles each day
2015 Finish MS Schedule – Very similar to 2014 with the addition of cycling road mountain races – Season will end with relay team at Iron Distance Triathlon 2.4 mile swim, 112 mile bike, 26.2 mile run… all MS team!
Every Step Beats MS Challenge • Any kind of movement is important • Inspire others to move and raise money for MS • Post a video of the movement on social media • Say it with #everystepbeatsms and www.everystepbeatsms.com • Drive traffic to Finish MS site • Lets start with me today! • Video me and post it…lets make it viral!
www.everystepbeatsms.com
R ace A cross AM erica
Topics • Who we are • Background on RAAM and our event and what we learned on the road • Key take-aways
RAAM 2014 – what we learned • RAAM started as a way for us to bike across the country without quitting our jobs • It snowballed from there • Fundraising is great, but so is awareness • It takes a team
Key Take-Aways • Do something unique (and maybe BIG?) • Make it fun • Recruit a team • Be prepared for a lot of work
DOUBLE DARE DODGEBALL CHALLENGE http://www.eteamz.com/doubledarechallenge/ Do you remember the gym class bully? Ever had an atomic wedgie? Ever wanted to throw something at your co-workers? Now is the time to come together with your teams to challenge them to a Dodgeball Match. "I DOUBLE DARE YA!!" Have fun and raise money for a great cause... To fight MS! Challenge other teams within your office. Challenge management. Challenge the law. All for fun and fun for all.
DIY - DOUBLE DARE DODGEBALL CHALLENGE • Something new – Different from bike, walk, golf or sporting clays tournaments – Group activity reaches across age and gender lines – Attract new donators and raise awareness – Make new connections • Community Activity – Involve younger groups – Police and Fire departments – Office groups, competitor business challenges – Churches and High School Teams – Local Media http://www.eteamz.com/doubledarechallenge/
DIY - DOUBLE DARE DODGEBALL CHALLENGE http://www.eteamz.com/doubledarechallenge/ • Corporate Sponsor Structure/Recognition: Title Sponsors: Coach: Pa Palladium m Art rts Manager: Ballboy: • Yard Signs
DIY - DOUBLE DARE DODGEBALL CHALLENGE • Keys to a successful fund raiser – Form a committee & start early – Keep expenses as low as possible • Use your contacts: Local businesses, media, vendors, friends, and family • In-kind donations: T-shirts, materials, food, trophies, venue (donors paid direct) • Avoid the need for a banking account – Used the DIY website: donations, goal tracking, event information, links – Created a separate event website to track brackets and provide handouts – Made if fun. Multitude of prizes and every team played at least 3 matches • Areas for improvement – Make DIY site team friendly – Use your local media early to get out the word – Rival Challenge http://www.eteamz.com/doubledarechallenge/
Fight MS, Eggroll Style
What we did… • Chinese Food…Lots of it – Appetizers – 4 main dishes – Dessert – Beverages…of course
What we did… • 1-Item Silent Auction – Offered a Chinese cooking lesson to T hen bid on this C hinese the highest bidder C ook ing Party for six! Learn, – The winner bid $600.00 C ook , E at, Drink , Party! Pa Party to tak e place at th e Hwa wang ’ s s House se of Yum on a m u m utually lly a agreed u upon d dat ate. 1 1 0 0 0 % o of a auction pr proc oceeds ds don ated d to o th e MS W alk . C C h h inese C C o ook ing Party for 6 B B id S i heet Op Openi ning B id: $50 0 Mi Minim um Increase: $50 50 Value ue: Priceless Do Donated by S arah & & Mi Milt Hwang N N a am e B B id i Opening B id $50 0
What our guests did… • Stopped by our house between 6 and 10pm – Made a suggested donation of $25 • Most people donated more – Ate…a lot – Drank…a lot – Had a blast!!!
Why it worked… • It was personal – We hosted the event at our home – We prepared the food ourselves – We were fundraising for a cause that impacts our family with a culture that defines our family
Why it worked… • The theme went throughout – Kung Fu Girl Riesling – Tsing Tao and Lucky Buddha Beer – Custom fortune cookies
Why it worked… • It takes a village, and the village likes Chinese Food. – My mom helped me prep all the vegetables – My brother fried eggrolls in the garage…all night – A friend’s daughter and her friend helped with details like greeting guests, handling donations, signing people up for the walk, cleaning up, etc. – My husband…my fabulous and supportive husband • Made filling for and rolled over 150 eggrolls • Made filling for and shaped over 100 potstickers • Prepared the protein for 4 main dishes • Stir fried wok after wok of delicious food…all night
Why it worked… • We linked our DIY event to a bigger MS event…Walk MS – Served as a kickoff for our Walk MS fundraising – Created awareness about the Walk and inspired sign-ups – People could donate online to Team Sarah, creating gift opportunities for both Eggrollers and non Eggrollers – Started a buzz in February for an event in March for an event in May…That’s a long buzz.
Why it worked… • We used the InterWebs – Evite – Email – Facebook – Walk MS Web Page • We Milked the Matches – Over $3000 in corporate matching gifts – All we had to do was remind people • I have a big mouth – I told anyone with a pulse, what we were up to – The aunt of a kid on my son’s soccer team pulled $20 out of her pocket on the spot. • I told my story – True stories make the cause real for people – Donors like to see the impact of their gift
How well it worked… • The DIY event itself made approx. $6,000.00 in donations • Team Sarah’s Walk MS total for 2014…
You too can DIY… • Make it personal – Share your talents – Share your time – Share your passion for fighting MS • Worried about the cost? – Charge enough to defray or cover your costs – Share the costs with a group – Plan an event with little to know cost • Ask for help – Family – Friends – Neighbors – Co-workers
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