…and… How ow to b o build ild the e “Sustainable Business”
In In a a re recent t maj ajor in inte ternati tional l su survey, 97% 7% of of SME bu business owners sa said id th they rel elied on word of f mouth / / ref referral marketing to to gro row th their bu business, , bu but t on only ly 4% 4% had a plan to achieve this… for for th the oth other 93% 3% of of yo you, , You’re in in th the ri right t plac lace! !
We’re going to help you to to Rel elease th the e Power of f your contact spheres & networking in SME Business… and understa an tand what t it it tak takes to to be become a a Tr Trend Mas aste ter!
A bit about us… SME Online Technologist Pvt. Ltd. is more than a year old (SME itself by definition of SME) organization with SME exclusive professional team exclusively working for SME Sector in the area of SME specific “strategic business advisory” to assist them in … Resources alignment for better cash flow management – Investor / Financer suitable balance sheet improvement – Identifying strategic business opportunity for inorganic – To know more CLICK here.. growth Income leakage via audit & surveillance mechanism – http://www.smetechnologist.com/ Cost control and expenditure benchmarking – To download Service Profile CLICK here… Fund procurement by Debt (CC/OD/TL/MTL) & Private – http://www.smetechnologist.com/images/ Equity (PE) Advisory%20Services%20Presentation.pdf
A bit about me… Leadership… Experienced Sales and Service Professional with FIFTEEN YEAR of impeccable & consistent track record of sales execution with people management. Having worked at almost all level of organization across the department and handled independently SALES, CREDIT, OPERATION, and HR. Ex. Country Head of M/s INTEC CAPITAL LIMITED , India's only SME dedicated NBFC had been in association since inception and rose the level of bringing strategic business thru 125 Location across country with team size of 200 plus. An excellent people manager and a great motivational Ajit Kumar trainer, has great expertise in making and establishing process correction within and outside the organization. He is a Visiting Faculty at IMT – Nagpur for Specialized Subject ..
Dear SMEs, If you are… • Struggling to improve your soft skills, productivity or employability? • Struggling to improve your life skills, or achieve your aspirations? • Struggling to improve your business skills, productivity or profitability? • Want to work for yourself, and live the life & lifestyle you want? • Struggling to raise the funding, start-up & growth capital you want or need? • Struggling to find the clarity, vision or purpose to drive your business forward? • Struggling to identify the ROI you, your investors or stakeholders require? • Struggling to improve your cash flow or work within existing budgets?
or… Struggling with your business networking & marketing communication ? or… Struggling to identify, locate & secure a Joint Venture partner ? o r… Struggling to Grow Your Business? Want To Grow , Scale Or EXIT Your Business?
Then we should immediately Start networking Since… “Networking is amongst most valuable way to expand our knowledge, learn from the success of others, attain new clients and tell others about your business. It also helps us in making business sustainable. ” Networking is about making connections and building enduring, mutually beneficial relationships. It is a process to meet the “right” people to include in our network and expand our sphere of influence.
…Not only this,
Networking & Relationships are the catalyst for success. People do business with those they like and trust. Serve as a resource, help others succeed. Networking provides the most productive, most proficient and most enduring tactic to build relationships. To succeed we all must continually connect with new people, cultivate emerging relationships and leverage your network. WHY NETWORK? • Learn dynamics within own & other industry • Establish our business contacts • Get “plugged in” to business community • Seek new business opportunities and open doors for alliance / JVs • Facilitate win-win relationships • Create, develop & nurture referral networks • Accelerate our professional development by exposure • Develop knowledge resources
SME… Facts & Perspective Small and medium enterprises (SMEs) play a significant role in the Indian economy. They contribute at least 35% to exports, at least 40% to industrial production, at least 12% of the gross domestic product (GDP) and provide employment to about 60 million skilled and unskilled workers across more than 26 million enterprises. The SME sector is likely to generate one million jobs every year and will play a crucial role in garnering demographic dividends. The real unsung heroes of India Inc. are the millions of mom and pop enterprises, which are silently making goods and providing services at competitive rates, creating additional jobs for millions of skilled and unskilled workers and facing the challenges of globalization. The SME sector has demonstrated true Indian entrepreneurship and some of the biggest names in India Inc. have their roots in the sector. The SME sector today is facing a set of challenges which it has not experienced in the past and which could impact its future growth and in turn affect the Indian economy. Few of the struggling facts earlier mentioned remains still unanswered.
Few inherited challenges among SMEs Stepping in of complacency… Many SME entrepreneurs have started reaching the point of satisfaction. This unexpected rise in wealth has dampened SME entrepreneurs’ hunger for growth. The challenges of taking business to the next level in terms of investment, manpower and professionalizing the organization, among others, are too much of a risk to take for the satisfied entrepreneur. Some SMEs are being run in neutral gear rather than in top gear. Disinterest of next generation… Many second- generation SME entrepreneurs don’t want to step into their parents’ shoes . Some of them don’t have the entrepreneurial zeal of their parents to work at the non -air-conditioned shop floor level. In absence of the next generation’s commitment, further investment to take the SME business to the next level is not being done. Neutral gear versus top gear comes into play due to the non-commitment of the next generation. Lack of family support system… Break down in the joint family system is limiting, to some extent, SME entrepreneurs’ ability to start a new business. The vacuum left by joint family system is not filled completely by friends as the emotional bonding of friendship sometimes doesn’t stand the test of commercial considerations. Absence of ecosystem to nurture and support at different stages of growth of a SME is a growing concern.
Other Challenges… The SME sector is facing continuous demand on productivity and efficiency gains from their large counterparts. These demands require investments in business on a regular basis. Reward for making such investment is not proportionate to the capital and efforts that are put in. This, in turn, is affecting investments by SMEs Upcoming entrepreneurs are constrained by the high cost of setting up business, availability of finance and increasing complexity of doing business. Technology start-ups are obviously an exception to this due to the low capital requirement. SME exchange is a good beginning to provide equity to this sector. Encashment of SME business value has not yet picked up as the merger and acquisition opportunities are limited due to emotional attachment to the business (till it is too late to detach) and the difference in the perception of value. The SME segment is quiet dynamic in nature and has withstood many adversities in the past to reach where it is today. A vibrant merger and acquisition market in the SME sector along with availability of venture/angle investment providing equity will lead to further development of the SME sector and help overcome some of the challenges on the entrepreneurial side.
Networking… a SME perspective When it comes to business efficiency, the main focus of all SME Entrepreneurs are often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business and tackling the never-ending business challenges, SME entrepreneur seldom looks at it in as basic reason? SMEs, in its desperation to land new contracts, find new customers, and exploit new markets, combating inherited SME challenges, many business owners take a scatter-gun approach. They spend a lot of time and money, and a great deal of effort, often with disappointing results. By doing networking and hence making collaboration, SMEs can easily overcome with all such routine business challenges and can take their business to a desired level of excellence. It is the need of hour for all SMEs who are poised to take their enterprises to the next level. Be it, business visibility, branding, market share, acquiring new technologies, social and business actualization, business inheritance or entering into JVs and alliances, the NETWORKING has answer to all this.
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