ANAL YZING T HE E F F E CT IVE NE SS OF WE B ACCE - PowerPoint PPT Presentation

ANAL YZING T HE E F F E CT IVE NE SS OF WE B ACCE SSIBIL IT Y IN PRIVAT E SE CT OR WE BSIT E S F e b rua ry 2018 He a the r Gia mo na

BIOGRAPHY  E duc a tio n o Ba c he lo r o f Sc ie nc e , o Asso c ia te o f Sc ie nc e , o Gra phic I nfo rma tio n o We b De sig n T e c hno lo g y • We b De ve lo pme nt o Gra dua tio n: F a ll 2015 • Pro je c t Ma na g e me nt • T e c hnic a l Co mmunic a tio n o Gra dua tio n: Spring 2018

BIOGRAPHY (CONT.)  T  Ca re e r Spe c ia ltie s e c hnic a l I nte re sts o We b De ve lo pme nt o Da ta Ana lysis T e a c hing Assista nt o We b De ve lo pme nt • Supe rviso r: Pro f. o UX De sig n De b o ra h Pre witt o Re se a rc he r o We b Ana lytic s o Supe rviso r: T he re sa o Se a rc h E ng ine L a Co urse Optimiza tio n (SE O) o Co nte nt Write r o Co nte nt Writing o Supe rviso r: L a ura Ho dg e s

CHAPTER 1: INTRODUCTION STATEMENT OF THE PROBLEM  T he purpo se o f this study wa s to e va lua te we b a c c e ssib ility in the priva te se c to r we b site Sa m’ s Club a nd de te rmine if mo re e ffo rt ne e ds to b e ta ke n to e nsure a ll a c c e ssib ility g uide line s a re a ppro pria te ly a ddre sse d.  T he prima ry re se a rc h o b je c tive wa s to de te rmine ho w we ll this we b site fulfills a c c e ssib ility g uide line s. T e sting o f the we b site wa s c o nduc te d to de te rmine the q ua lity o f a c c e ssib ility fe a ture s a nd whe the r the c o mpa ny ha s c re a te d a n e ffe c tive use r e xpe rie nc e fo r the po pula tio n pe rc e nta g e tha t ha s visua l, a udito ry, physic a l, a nd c o g nitive impa irme nts.

CHAPTER 1: INTRODUCTION STATEMENT OF THE PROBLEM (CONT.) Re se a rc h Ob je c tive s: I. Disc uss the ne e d fo r a c c e ssib le we b c o nte nt a nd the b e ne fits it c a n pro vide , inc luding its impo rta nc e fo r so c ia l, te c hnic a l, fina nc ia l, a nd le g a l fa c to rs. I I . Ac c e ss the po ssib le re la tio nship b e twe e n SE O a nd we b site s with we b a c c e ssib le c o nte nt. I I I . Addre ss the re la tio nship b e twe e n we b a c c e ssib ility a nd g e ne ra l usa b ility, a nd ho w usa b ility de sig n c a n b e ha ndle d with a c c e ssib ility in mind. I V. De te rmine , thro ug h te sting , ho w sa tisfie d use rs a re with the c urre nt we b a c c e ssib ility o f the Sa m’ s Club we b site . V. E va lua te if we b a c c e ssib ility a ffe c ts use rs’ o ve ra ll e xpe rie nc e a nd e a se o f use .

CHAPTER 1: INTRODUCTION LIMITATIONS OF THE PROJECT  T his study wa s limite d to the priva te se c to r c o mpa ny Sa m’ s Club a nd the use rs’ e xpe rie nc e . T his c o mpa ny wa s c ho se n b a se d o n the fa c t it is a we ll-kno wn c ha in with a wide a udie nc e . Ac c e ssib ility a nd usa b ility te sts we re c o nduc te d o n this we b site to de te rmine ho w we ll e q uippe d it is fo r use rs with visua l, a udito ry, physic a l, a nd c o g nitive disa b ilitie s.  T his surve y wa s o nly b a se d o n the use r e xpe rie nc e o f this c o mpa ny’ s we b site , b ut ma y b e use d a s a so unding b o a rd fo r wide spre a d a c c e ssib ility issue s tha t c o uld b e te ste d a c ro ss the priva te se c to r pla tfo rm.

CHAPTER 1: INTRODUCTION DEFINITIONS   Ac c e ssibility: Re fe rs to the me a ning “whe re b y Re a da bility: “A me a sure o f the de g re e to whic h a n inte rfa c e pe o ple with disa b ilitie s c a n use the I nte rne t to c a n b e e a sily a nd a c c ura te ly re a d; a n a ttrib ute o f a usa b le pe rc e ive , unde rsta nd, a nd se a rc h info rma tio n” syste m” (“Usa b ility b o dy o f kno wle dg e ,” n.d.). (Oh & Che n, 2014).  ng ine Optimiza tion: T he de sig n o f a we b site , Se a rc h E  e sting : De te rmining the a c c e ssib le imple me nte d with the inte ntio n o f inc re a sing a site ’ s Ac c e ssibility T c o mpo ne nts o f a we b site using “a la rg e numb e r “ra nking o n se a rc h e ng ine s,” whic h ma y inc lude "ke ywo rd o f so phistic a te d so ftwa re to o ls” (T ha tc he r, 2006). a g g re g a tio n, site c o de [o ptimiza tio n], link-b uilding ...a nd e c hnolog y: T e c hno lo g y use d to pro vide so me c o nte nt mo dific a tio n to a c c o mmo da te se le c te d Assistive T a c c e ssib le c o nte nt to the disa b le d, suc h a s ke ywo rds" (“Glo ssa ry o f we b site te rms,” n.d.). “sc re e n re a de rs fo r the visua lly ‐ impa ire d o r  Surve y: A study to "c o lle c t da ta fo r the a na lysis o f so me a lte rna tive ke yb o a rds fo r use rs with re duc e d a spe c t o f a g ro up o r a re a ,” suc h a s the a na lysis o f a we b site mo b ility” (Mo re no & Ma rtine z, 2013). ( Me rriam-We b ste r's c o lle g iate dic tio nary , 2018).  CSS (Ca sc a ding Style She e ts): De fine d a s a “style  e sting : “T he pro c e ss o f va lida ting whe the r a syste m me e ts T she e t la ng ua g e tha t a llo ws a utho rs a nd use rs to pre -spe c ifie d usa b ility o b je c tive s” (“Usa b ility b o dy o f a tta c h style s to struc ture d do c ume nts” (Rutte r, kno wle dg e ,” n.d.). 2006).  We b Conte nt: T he ma in c o nte nt o f the we b site de ve lo pe d Priva te Se c tor: A c o mpa ny tha t a re "pa rt o f a n to c re a te a n “e ffe c tive we b site ,” suc h a s the “pho to g ra phs, e c o no my whic h is no t c o ntro lle d o r o wne d b y g ra phic s, a nd te xt” (“Glo ssa ry o f we b site te rms,” n.d.). the g o ve rnme nt" ( Me rriam-We b ste r's c o lle g iate  We b Conte nt Ac c e ssibility Guide line s (WCAG): T he we b dic tio nary , 2018). a c c e ssib ility g uide line s fo r pro viding upda te d a c c e ssib ility to  Usa bility: “T he de g re e to whic h a “we b site is a we b site ("We b Co nte nt Ac c e ssib ility Guide line s (WCAG) simple to use a a nd a “g o o d fit” fo r the use rs 2.1," 2018). (“Usa b ility b o dy o f kno wle dg e ,” n.d.).  Corpora te Soc ia l Re sponsibility (CSR): Pro viding inte ra c tive  Use r e xpe rie nc e : “Use r e xpe rie nc e de sig n a s a a nd so c ia lly inc lusive we b c o nte nt (Oh & Che n, 2014). disc ipline is c o nc e rne d with a ll the e le me nts tha t  L ike rt sc a le : A “ra ting syste m, use d in q ue stio nna ire s, tha t is to g e the r ma ke up tha t inte rfa c e , inc luding de sig ne d to me a sure pe o ple ’ s a ttitude s, o pinio ns, o r la yo ut, visua l de sig n, te xt, b ra nd, so und, a nd pe rc e ptio ns" (Ja mie so n, 2013). inte ra c tio n” (“Usa b ility b o dy o f kno wle dg e ,” n.d.).

CHAPTER 2: REVIEW OF RELATED LITERATURE SIGNIFICANCE OF ACCESSIBLE CONTENT  T he dig ita l divide b e twe e n we b a nd a c c e ssib le c o nte nt is “wide ning a nd se rio usly ne g le c te d” (Oh & Che n, 2014).  Appro xima te ly 1 b illio n pe o ple wo rldwide ha ve so me fo rm o f a disa b ility, 12 millio n o f whic h a re visua lly impa ire d (Oh & Che n, 2014).  Ac c o rding to the I nte rna tio na l Jo urna l o f Huma n-Co mpute r Studie s, we b site s c re a te d witho ut we b a c c e ssib ility "e xc lude a sig nific a nt se g me nt o f the po pula tio n" (Azipurua , Ha rpe r, & Vig o , 2016).  We b a c c e ssib ility “c a n he lp re duc e the dig ita l divide b e twe e n pe rso ns with disa b ilitie s a nd the we b ” b e c a use it pro vide s simple r a c c e ss to info rma tio n tha t the y wo uld o the rwise no t b e a b le to vie w (Oh & Che n, 2014).

CHAPTER 2: REVIEW OF RELATED LITERATURE SIGNIFICANCE OF ACCESSIBLE CONTENT (CONT.)  Ab le -b o die d pe o ple ma y re q uire a c c e ssib ility c o mpo ne nts unde r c e rta in c irc umsta nc e s, suc h a s pe o ple with “lo w e duc a tio na l le ve ls, no n-na tive spe a ke rs, [o r] pe o ple using lo w-spe e d I nte rne t” (Oh & Che n, 2014).  E xc luding a c c e ssib le c o nte nt fro m a we b site c o uld le a d to le g a l issue s fo r o ffe ring po o r a c c e ssib ility to the disa b le d, a s the se type s o f la wsuits we re b ro ug ht a g a inst the T a rg e t Co rpo ra tio n, Ne tflix a nd Disne y (Oh & Che n, 2014; He nsle y, 2015).  Pro viding a c c e ssib le c o nte nt sho ws c o rpo ra tio ns inc lusivity a nd c o rpo ra te so c ia l re spo nsib ility (CSR), while pro viding ina c c e ssib le c o nte nt ma y hurt the firm’ s re puta tio n a s the y se e m le ss inc lusive o r c o nside ra te (Oh & Che n, 2014).  Ove ra ll, c o mpa nie s tha t do no t c o nside r the ir disa b le d use r b a se in we b inte rfa c e de sig n a re a lie na ting a la rg e g ro up tha t ma y use o the r c o mpa nie s tha t pro vide b e tte r suppo rt fo r the ir disa b ilitie s.