An NGFN W An NGFN Webinar binar PRODUCTION PLANNING TO INCREASE MARKET EFFICIENCY R E D U C I N G F I N A N C I A L R I S K T H R O U G H F O O D H U B S January 17, 2013
Presentation Outline Technical Orientation Welcome Jeff Farbman Wallace Center at Winrock International Appalachian Harvest Farmer Perspective Local Food Hub Questions and Answers
W ALLACE C ENTER AT W INROCK I NTERNATIONAL • Market based solutions to a 21 st Century food system • Work with multiple sectors – business, philanthropy, government • Healthy, Green, Affordable, Fair Food • Scaling up Good Food
NATIONAL GOOD FOOD NETWORK: VISION
NATIONAL GOOD FOOD NETWORK: GOALS Supply Meets Demand • There is abundant good food (healthy, green, fair and affordable) to meet demands at the regional level. Information Hub • The National Good Food Network (NGFN) is the go to place for regional food systems stories, methods and outcomes. Policy Change • Policy makers are informed by the results and outcomes of the NGFN and have enacted laws or regulation which further the Network goals.
Presentation Outline Technical Orientation Welcome Appalachian Harvest Tom Peterson Agriculture Education Coordinator, Appalachian Sustainable Development Farmer Perspective Local Food Hub Questions and Answers
A network of certified organic family farmers who provide locally grown organic produce to regional food markets
Appalachian Harvest Packing and Grading Facility, Duffield, VA
Elements of a Food Hub 1) Location 2) Production 3) Marketing 4) Infrastructure 5) Management 6) Evaluation and Making Adjustments
OGP 8: INPUTS Tomatoes / Peppers / Eggplant Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 - 4 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer Nature Safe (8-5-5 or 12-0-0) A 1 fertility / rate? (P) Bt Dipel DF A as needed hornworms, fruitworms (P) spinosad Monterrey / Entrust A as needed stink bugs (P) pyrethrin Pyganic R as needed stink bugs (Fun) biological Serenade Max A 5 to 10 Fungal disease prevention (Fun) copper Champ WG R 2 to 3 fungal disease suppression (Fun) neem oil Trilogy / Neemix A 2 to 3 disease / insect control Squash / Cucumbers / Melons Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 - 4 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer Nature Safe (8-5-5 or 12-0-0) A 1 fertility / rate? (P) pyrethrin Pyganic R as needed cucumber beetles / squash bugs (Fun) biological Sonata A 4 to 7 fungal disease prevention (Fun) active Green Cure / Kaligreen A as needed fungal disease suppression (Fun) sulfur THAT R as needed fungal disease suppression Cabbage Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 - 4 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer Nature Safe (8-5-5 or 12-0-0) A 1 fertility / rate? (P) Bt Dipel DF A as needed cabbage worms (P) spinosad Monterrey / Entrust A as needed flea beetles Lettuce Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer Nature Safe (8-5-5 or 12-0-0) A 1 fertility / rate? (P) spinosad Monterrey / Entrust A as needed thrips / leafhoppers (P) slug bait Sluggo A as needed slugs
Elements of a Food Hub 1) Location 2) Production 3) Marketing 4) Infrastructure 5) Management 6) Evaluation and Making Adjustments
Management - Producers • Growers need to have access to the knowledge, tools and materials they need to succeed • They also need to work cooperatively in order to meet the needs of buyers over as long a season as possible. – This takes active coordination of planting dates, varieties and expected harvest dates and amounts – Growers must buy into planting schedules to avoid gluts (which can bring down prices)
Appalachian Harvest Large Volume Buyer Crop Demand and Acreage Requirements by Crop -- 2006 x # of Yield Wkly total plantings Whole Whole Earth Per div. By or selling Total Crop Size Ukrop's Food City Lancaster Fds MD Fds SO Fare Ingles Totals Acre/Wk yield/acre weeks Acres Sugar Snaps 10# 25 20 350 10 90 495 200 2.5 1 2.5 Early Tomatoes 20# 275 Red Slicers 20# 50 100 64 50 75 80 419 275 1.5 2 3 Carolina Gold 20# 275 Red Grape 12 pint flat 160 50 120 50 50 180 610 400 1.5 2 3 Sun Sugar 12 pint flat 25 50 50 15 180 320 400 1 2 2 Roma 20# 100 50 64 50 20 284 275 1 2 2 Heirloom 10# 75 50 60 80 265 250 1.25 2 2.5 Green Bells 1 1/9 bu 60 50 100 50 30 60 350 225 2 2 4 Cucumbers 1/2 bu 45 60 160 50 75 80 470 200 2.5 4 10 Picklers 1/2 bu 30 30 225 0.1 4 0.4 Green Zucchini 1/2 bu 35 60 160 50 80 100 485 300 1.5 4 6 Golden Zucchini 1/2 bu 25 50 160 50 30 40 100 455 300 1.5 4 6 Eggplant 1/2 bu 15 25 75 50 35 30 30 260 255 1.25 2 2.5 Green Beans bu 120 Butternut 1 1/9 bu 25 30 50 30 30 165 500 0.5 12 6 Acorn 1 1/9 Bu 25 20 50 20 25 140 500 0.4 12 5 Delicata 1 1/9 bu 20 15 15 50 500 0.1 8 1 Sweet Dumpling 1 1/9 bu 15 15 30 500 0.1 8 0.75 Tapered Peppers 1 1/9 bu 175 Watermelons 3 count 25 50 32 20 127 1500 0.1 8 1 Seedless 6 count 25 75 32 200 40 25 397 1000 0.5 8 4 Cantaloupes 6 count 25 50 56 56 50 30 267 1000 0.3 8 2.5 Leaf Lettuce 24 count 40 200 42 50 40 80 452 800 0.6 6 4 Romaine 24 count 25 25 35 50 60 50 245 800 0.3 6 2 Cabbage 15 count 55 35 100 190 1000 0.2 8 1.5 Total 71.65 Appalachian Harvest P.O. Box 791 Abingdon, VA 24212 276-623-1121 asdfarm@eva.
Grower Name Roma Roma Carm Carm2 Pep Pep 2 Egg Egg2 Planting Date May June May Jun May Jun May Jun Britton Coalson 3000 Gillespie Gingerich 4000 Honeycutt Horton 2500 2500 10000 10000 2500 McNaughton 3000 3000 Moore 400 Nichols 2000 Robbins Schrock Smythe Souther Wheeler Widener Wynn Yoder Total 2500 2900 3000 2000 16000 14000 2500 0 Target 7,500 7,500 12,000 12,000 3,000 3,000
Grower Name Cuc 1 Cuc 2 Cuc 3 Cuc 4 Zuc 1 Zuc 2 Zuc 3 Zuc 4 Planting Date Apr (HH) May Jun Jul Apr (HH) May Jun Jul Britton 2500 2500 Coalson Gillespie Gingerich 1500 1000 1500 Honeycutt Horton 5000 5000 5000 5000 5000 5000 5000 5000 McNaughton Moore 600 Nichols Robbins Schrock Smythe Souther Wheeler Widener Wynn 2500 Yoder 3000 Total 5000 5000 6500 5600 5000 11000 12000 5000 Target 7,500 7,500 7,500 7,500 12,000 12,000 12,000 12,000
Presentation Outline Technical Orientation Welcome Appalachian Harvest Farmer Perspective Tamara McNaughton Co-owner operator, TNT Farm and Greenhouse Local Food Hub Questions and Answers
Presentation Outline Technical Orientation Welcome Appalachian Harvest Farmer Perspective Local Food Hub Alan Moore Director of Distribution, Local Food Hub Questions and Answers
+ Food Grown Close to Home: NGFN Production Planning Webinar January 17, 2013
+ OUR MISSION: To strengthen and secure the future of a healthy regional food supply by providing small farmers with concrete services that support their economic vitality and promote stewardship of the land.
+ WHO WE ARE: Local Food Hub Nonprofit organization Founded in 2009 in Charlottesville, VA 6 full-time staff, 6 part-time staff Located in Ivy & Scottsville Working to connect farms, families, and food grown close to home.
+ WHY WE DO IT: Local Challenges Local farmers struggling for Local institutions unable to prosperity: purchase local food: Lack of distribution options and Insurance and liability infrastructure requirements Unable to access large, Logistics consistent markets Delivery challenges Need for accounting, marketing, continuing education
+ LOCAL FOOD HUB: How We Do It Aggregate, market, and distribute local food Educate and empower small, family farmers Increase community access to local food
+ FOOD AGGREGATION & DISTRIBUTION Infrastructure: Refrigerated warehouse with multiple zones and freezer space Refrigerated truck, sprinter van Partnerships with growers: 75+ partner producers Aggregation, distribution, marketing services save time and money Economy of scale Partnerships with buyers: 180+ purchasers (schools, institutions, restaurants, retailers) One number to call for purchasing and delivery Sales assistance and marketing support
+ DISTRIBUTION AND SALES GROWTH
+ PRODUCTION PLANNING Managing Growth Important To build markets we needed to know we had produce available throughout the year Planning for season extension Planning reduces periods of over production Trial crops and marketing opportunities
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