CHINA EDUCATION RESOURCES INC. PRESENTATION AN INTELLIGENT EDUCATION SYSTEM AND CONTENT PROVIDER 1
SECTIONS CORPORATE OVERVIEW Introduction Section 1 PROGRESS TO DATE BACKGROUND TEXTBOOK PUBLISHING OVERVIEW HIGHLIGHTS AND MILESTONES ONLINE PRODUCTS OVERVIEW MANAGEMENT BACKGROUND KEY PARTNERS & NETWORK GEOGRAPHICAL PENETRATION CER EDUCATION SMARTPHONE ROADMA P Section 3 Section 2 FOUR STEP PLAN A POWERFUL TOOL TO PARTNER WITH CER SCHOOL PLATFORM ROLLOUT PLAN A UNIQUE APPROACH TO MEET THE NEEDS OF TEACHERS, STUDENTS, AND PARENTS AND ENHANCE SCHOOL PERFORMANCE A SOFTWARE PLATFORM HIGHLY SORT AFTER BY CHINA’S MOBILE PHONE CARRIERS Section 4 MARKET OPPORTUNITY MACRO THEMES CHINA INTERNET MARKET MARKET OPPORTUNITY 2
Introduction CORPORATE OVERVIEW BACKGROUND HIGHLIGHTS AND MILESTONES MANAGEMENT BACKGROUND 3
CORPORATE OVERVIEW: BACKGROUND Overview : • Originally formed in 1997, Vancouver based China Education Resources Inc. (“CER” or the “Company”) is a public listed company (TSX-V – CHN and OTCQX - CHNUF) and one of China’s leading providers of educational content and services. • CER works with various educational authorities and organizations in China, including the Curriculum Development Center (CDC) and the Chinese Society of Education (CSE). PRODUCT PORTFOLIO Current Sales Of Products Textbook Online School Education Publishing Products Platform Smart Phone Programs To Expand Management • Chengfeng Zhou – Chairman and Chief Executive Officer Danny Hon – Chief Financial Officer • • Vivian Chen – Chief Financial Officer of China Operations • Wu Yuquan – President of the Company’s China operation subsidiary • Mr. Li Qi – Chief Executive Officer of the Company’s China distribution subsidiary • Mr. Mu Weiguo – President of the Company’s China distribution subsidiary 4
CORPORATE OVERVIEW: HIGHLIGHTS AND MILESTONES • Product portfolio includes the largest K-12 teacher blog system in China which is Leader In New on track to become the largest educational social media site in China. Digital Frontiers • Over 1.3 million teachers, education professionals & students using CER’s blog Market site. Validation • Operates the only internet portal co- developed with Ministry of Education’s Long-standing Key Curriculum Development Center (CDC) & The Chinese Society of Education (CSE) Relationships • CER’s online products and textbooks are adopted in 14 provinces throughout Growing New China Product Suites • Expanding to the School Platform and Education Smart Phone Emerging Cross-Sell Opportunities • First class expert teams of scholars, authors, teachers, instructional designers native Access To High to China. 400 online teacher training courses, over 100,000 lesson plans, 5 million Quality Content teacher’s articles • Proven track record of doing business and navigating the regions challenging Geographical geopolitical environment. Expertise 5
CORPORATE OVERVIEW: MANAGEMENT BACKGROUND Chengfeng Zhou – Chairman and Chief Executive Officer • Chairman and Chief Executive Officer of China Education Resources Inc. Since 1997 • Previously served as president and director for the private investment holding company, Double Ocean Investments Inc. • He also served as a director for Allied Pacific Properties and Hotels Ltd. He acted as an advisor to a number of companies in Ontario, British Columbia and China. Committed to the fields of • financial, technology and global education. Committed to the fields of financial, technology and global education. Mr. Zhou was a lecturer at Beijing United University • for seven years. In 1983 he obtained his Bachelor of Philosophy degree from the People’s University of China in Beijing, and from 1990 to • 1991 he studied business in the Faculty of Business Administration of Memorial University of Newfoundland. Danny Hon – Chief Financial Officer • Chief Financial Officer of China Education Resources Inc. since October 4, 2007. He also • Served as Director and/or Chief Financial Officer of various public companies listed in Canada and United States. • He has over 20 years experience in accounting and finance. • He has been an Associate Member of The Certified General Accountants Association of Canada since 1994 and has been a Certified Financial Planner since 1998. He is a Fellow of The Association of Chartered Certified Accountants of the United Kingdom in 1992 and the Hong Kong Institute of Certified Public • Mr. Hon received his Master of Science in Administration from Central Michigan University in 2000. Mr. Hon is fluent in English and Chinese Mandarin. 6
Section 1 PROGRESS TO DATE TEXTBOOK PUBLISHING OVERVIEW ONLINE PRODUCTS OVERVIEW KEY PARTNERS & NETWORK GEOGRAPHICAL PENETRATION 7
PROGRESS TO DATE: TEXTBOOK PUBLISHING • Process: Products are created in collaboration/ oversight with various education authorities Textbook Sales (K) • Subjects: Green Certificate, General Skill, Ethic, Arts, Music, Career Planning $7,000 • Target: Primary and secondary $5,733 $6,000 • Competitive advantage: One of the few private entities $5,000 to publish education textbooks in China’s K -12 public $4,365 school system $3,685 $3,653 $4,000 • Customers : Public schools (mandated curriculum) $3,000 $2,315 • Key advantages: Dependable revenue stream, Limited risk, Paved key Relationships & Enhances brand $2,000 reorganization $1,000 ■ Note: Some sales are allocated to digital textbook sales $164 in 2012. The textbook sales continue to grow in 2013 $0 2008 2009 2010 2011 2012 2013 Roadmap Historically textbooks have accounted for the majority of the companies sales, moving forward management expects this • business to continue to grow but the company’s focus will largely be on interactive digital products • As the popularity of interactive products continue to grow the company sees excellent cross sell opportunity to bring textbook customers into online high-margin digital products 8
PROGRESS TO DATE: ONLINE PRODUCTS OVERVIEW • Product: Training platform and content distribution (Online & Text) Online Products (K) • Subjects: All key subjects such as Chinese, Math, $5,000 English, physics, chemistry, history, etc. $4,353 $4,500 • Primary Source of Revenue : Sales of teaching modules $4,000 $3,738 and seminars $3,500 Target: K to 12 sector • $3,000 • Competitive advantage: The only public company endorsed by MOE for national level online teacher $2,500 $2,188 training $1,751 $2,000 • Customers : Provincial education authority, Municipal $1,500 education authority, teachers, students and central $1,000 government authority (Ministry of Education) $475 $313 $500 • Key advantages: Connect with customers on a personal basis, cross sell existing products, build $0 relationships with young educators. 2008 2009 2010 2011 2012 2013 Highlights Teacher Training: More than 500,000 K-12 teachers trained since 2006 • • Teacher Platform: More than 100,000 K-12 online lesson plans, course modules. • Operates the largest K-12 teacher blog system in China which is on track to become the largest educational social media website in China • Adopted in 14 provinces throughout China and the portal has over one million teachers registered. Expanding to the School Platform and Education Smart Phone • 9
PROGRESS TO DATE: PARTNERS AND NETWORK As a trusted partner in China, CER has long-time relationship with various education authorities and some of the most influential publishers Textbook and Supplementary Materials Online Training and Ministry of Education, China Services Encyclopedia China Phoenix Publishing House Education Department of Education Department of China Archives Publishing Guizhou Nationality Gansu Province Heilongjiang Province House Publishing House Education Department of Education Department of Shandong People’s Publishing Henan Province Liaoning Province China Map Publishing House House Education Department of Xinjiang Uygur Autonomous Guangdong Xinyue Textbook Guizhou Province Region Tongxin Publishing House Research Development Co. Education Department of Education Department of Anhuii Guangxi School Platform Program Education Department of Teaching & Research Education Department of Education Department of Guangxi Institution of Education-Gansu Shanxi Province Qinghai Province Education Department of Education Department of Chongqing Municipal Education Department of Inner Liaoning Shanxi Education Commission Mongolia Education Department of Education Department of Yunnan Province Shaanxi Province CER Smart Phone Education Department of Education Department of Ed Hunan Province Sichuan Province Gansu Province 10
PROGRESS TO DATE: GEOGRAPHICAL PENETRATION The company has made significant progress in expanding its geographical footprint. • The shaded red areas below represent provinces where the company is in activity. QINGHAI GANSU SHAANXI INNER MONGOLIA HEILONGJIANG XIANJIANG LIAONING Hei l ongj ang i I nner Mong ol i a Xi anj ang i Li aoni ng Gansu SICHUAN SHANXI Q nghai i Si chuan CHONGQING HENAN Yunnan GUIZHOU YUNNAN GUANGXI HUNAN ANHUI 11
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