An In-company innovation promotion activity that uses QFD-TRIZ - PowerPoint PPT Presentation

An In-company innovation promotion activity that uses QFD-TRIZ (sequel) ～ Towards the tire product development of "Surprise" and the construction of infrastructure for the “Innovative" technological development power ～ 【 the 13th Japanese TRIZ symposium 2017 】 2017/09/22 (Friday) J09 （ A Hall 14 ： 00 ～ 14 ： 25 ） The Toyo Rubber Industry Co., Ltd. The first headquarters of technology Tire early technology development department Design investigation and technological project group Naoto Kashihara 、 Kazuhiro Sakakibara

Outline of announcement (contents) 1. Company introduction 2. Tire technology introduction 3. In-house innovation promotion 4. Attention point 5. Device point ① (problem setting) 6. Device point ② (cause analysis) 7. Peroration 1

1.1 Company introduction:Outline T r a d e n a m e Toyo Tire & Rubber Co., Ltd. Sales ratio according to business (period on December, 2016) Establishment August 1, 1945 ■ Diver Tec ダイバー T h e c a p i t a l 30,484,627,991 yen 77 billion 503 テック事業 million yen T h e s t o c k s 20.3 ％ 127,179,073 stocks t o t a l N u m b e r o f (connection)11,684 people e m p l o y e e s タイヤ事業 79.7 ％ 〒 664-0847 Hyogo Prefecture Itami City wistaria [no] tree 2 Headquarters - Tire chomesecond No.13 303 billion 878 million yen It centers on parts for the tire and the car, and the global expansion from a domestic technological base. 2

1.2 Company introduction:About the tire business ■ Three branding strategies ■ Example of commodity lineup Minivan exclusive Sporty Low fuel cost use ■ Technological concept studless tire Track bus Pickup truck In the tire, is there a surprise? ■ Business form CS(Customer satisfaction) ⇒ CD(Customer impression) ・ Goods on the market tire ⇒ BtoC It is unique conception power and an innovation. ・ Tire for new car ⇒ BtoB An approach (innovation) different from the past is necessary to offer the customer "Surprise". 3

2.1 Tire technology introduction:Design base technology ■ Introduction of tire design base technology Nano Balance Computer Measurement and Technology Simulation technology evaluation technology Development speed acceleration Visualization of behavior Coexisting of the rolling drag and cost decrease Technological problem solution reduction and the contradiction Forecast accuracy improvement to performance to a higher dimension to performance gain technical improvement ・ Tire & vehicle simulation ・ Synchrotron radiation ..Nano analysis (.. imaging ・ Earth behavior observation evaluation when braking Road follow level observation by technology) ・ Aerodynamical simulation ・ Nano analysis (tongue delta quantification) The contradiction breakthrough element technology is developed by strengthening a basic technology, and it applies to the commodity. 4

2.2 Tire technology introduction:Contradiction overcoming design Low fuel cost tire Physical contradiction Environmental performance (example) It rolls. It wants it. Trust performance It rolls. It doesn't want it. Development goods Safe performance Standard goods Kinematic performance NVH Technical contradiction performance An effective, efficient problem solution is necessary for the tire technology development covered with contradiction. ⇒TRIZ is effective. 5

3.1 In-house innovation promotion: Activity details TRIZ Promotion Present Attention Review TRIZ QFD⇒TRIZ TRIZ symposium Outside the Outside the - - company company The 12th The 13th Consultant # 1 Consultant # 2 Mechanism TRIZ operation In-house consultant (I want to connect directly with the product development development. ) <It is possible to < patent application (I want to increase thinking time by technological use it > increase > development. ) Construction of mechanism of innovation promotion Consultant outside the company # 3 2012 2013 2014 2015 2016 2017 Ag e Trial period Expansion Established Established period preparation period period An in-house innovation that uses QFD/TRIZ is voluntarily practiced, and it develops while trying and erring. 6

3.2 In-house innovation promotion: System chart ■ Mechanism system corresponding to problem solution scene Last year Current year Mechanism Software effective use Application list (solution tool) (thinking time an increase) Problem Theme Problem Cause Idea Idea Knowledge Patent solution Setting Setting Analysis Conception Summary retrieval analysis Scene GF BC Needs search (QFD) - - - - - - Product planning (QFD) - - - - - - Trend survey - - - - - - - Technological project - - - - - - - Pure research (long - - - - - - - term) Early development - - - - - - - (middle term) Product development - - - - - - - (short term) Patent application - - - - - - - Quality improvement - - - - - - - VE - - - - - - - In mid-term early technology development, the problem essence making (It is process in front of TRIZ) is important and recognizes it again. 7

4.1 Attention point: Problem of each development term Short-term theme (one ..~.. Mid-term theme (four ..~.. Long-term theme (ten ..~.. year) years) years) < product development > < early technology development < research > > Development of elemental Pure research and basic It applies to the commodity. technology technology It introduces it in the - Introduction * at current year symposium of last year.  Needs search QFD Appropriate  Bench mark Customer needs ⇒ quality The problem setting is characteristic  Mechanism study important. Optimum design estimate ･･･ (optimization of existing technology) Even if it is too wide Even if it is too narrow Correct perception about the The lack performance is a present state of affairs problem. The problem Adequate goal setting It is not provided. (degree of freedom NG! high [i]) Cause analysis In each development term, the problem setting by a correct perception about the present state of affairs and an adequate goal setting is important. 8

4.2 Attention point: Device of problem ■ Problem solution approach process 【 Example of the one-making 】 Manufacturing process of tire (bread) Material preparation Baking It is Adjustment and Finish construction. mixing The former Post- This process process processing ⇒ Device point ① Idea conception Idea summary Problem setting Functional assay （ The importance ） Cause analysis ⇒ Device point ② 【 Example of applying TRIZ 】 Approach process of problem solution It introduces the device point in the problem setting and the cause analysis in mid-term early technology development. 9

5.1 Device point ① (Problem setting) ： Setting method Setting of problem of mid-term, technological development theme Adequate goal setting The way it should be (goal) Groundless idealistic theory Competitor Customer Competition Market and Problem 3C customer Innovation Anal (breaking down of psychological inertia) ysis Current Correct perception about the present state of affairs Company state It judges it only from bottom-line. The perception about the present state of affairs and the goal setting that uses 3C analysis are effective for an appropriate problem setting. 10

5.2 Device point ① (Problem setting) ： Concrete example introduction It doesn't transmit even if talking about a general outline (It is not interesting). However, practicing application experience cannot talk about the secret. 'Shoes' is made a theme there, and it introduces it concretely. （ "Jar" case with Olympus Co. material ・・・） Fact: Longevity contracts when a part of the shoe sole decreases extremely. Sho （ It is a complaint when falling below customer's expected value. ） es ⇒ Why does the shoe sole decrease uniformly? Shoe ？ sole ⇒ Why it so? ＝ Current observation (why so?) It introduces it concretely and plainly by not practicing application experience but theme "Shoes". 11

5.3 Device point ① (Problem setting) ： Goal setting Goal setting Ideal solutionB 理想 A It doesn't decrease. Ideal solution A 理想 A Which extent Shoes bottom material not decreasing It decreases uniformly. It uniformly decreases it. ⇒Iron plate ([ Hakokochi] is a negative). 【 parameter change 】 It makes it uniformly if it decreases it early. Shoes ⇒Shoe sole's exchange service 【 short longevity that is Are they made to last long? Marketability? cheaper than expensive long life 】 Do it become surprised? Current state (final type) 現状 ProblemB It decreases uniformly. Problem A The function of shoes decreases because of a partial shoe sole decrease. Another is purchase of shoes new though it is possible to still use. (Longevity shortens it. ) When the ideal solution is set to a cheap goal, it doesn't necessarily become the problem appropriate set. 12

5.4 Device point ① (Problem setting) ： Perception about the present state of affairs New Initial Term of growth Accelerated phase article Mode ① Mode ② Spatial variance "Chance" "Chance" Growth Generation Growth Acceleration Short longevity It decreases in the point. It decreases in respect. It decreases three-dimensionally. Time change Correctly it observes and it analyzes it without recognizing the current state only by the final type, and dividing into time and the space. 13